Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Playoffs R1 in Review
November 2, 2015
By Geoff Kimmerly
Second Half editor
Three reigning champions were eliminated this weekend, six undefeated teams fell, and October came to and end with the MHSAA football playoff field halved to 136 teams still alive for nine titles.
Divisions 1, 2 and 6 will have new winners this month. And a few teams that looked like contenders also are done after the first round and a series of upsets that made headlines across the state.
See below for some of the most unexpected and heaviest-hitting results from the first week in all eight 11-player divisions and the 8-player bracket.
Division 1
Novi 31, West Bloomfield 28
After four straight losing seasons and an 0-3 start this fall, Novi (6-4) made the playoffs for the first time since 2008 with an at-large bid – and then dealt undefeated West Bloomfield (9-1) its only loss in arguably the biggest upset in the state this weekend. The teams combined for five touchdowns during the fourth quarter, but West Bloomfield never could completely catch up to the Wildcats. Click for more from the Oakland Press.
Also noted:
Rockford 24, Grandville 6 – The Rams (7-3) won the rematch of Ottawa-Kent Conference Red co-champions after also beating Grandville (6-4) in Week 4.
Romeo 28, Clarkston 14 – The Bulldogs (9-1) bounced back from a tough three-point loss to Utica Eisenhower in Week 9 to eliminate the reigning champion Wolves (7-3).
Ann Arbor Pioneer 22, Belleville 7 – Pioneer (7-3) ended a two-game losing streak by handing Belleville (8-2) its first loss since opening night.
Utica Eisenhower 23, Clinton Township Chippewa Valley 20 (2 OT) – Eisenhower (7-3) kept surging with its fourth straight win, first in the playoffs since 2012 and second in four weeks over Chippewa Valley (7-3).
Division 2
Detroit East English 25, Warren DeLaSalle 21
East English (8-2) has made the playoffs all four seasons as a program after emerging from the former Detroit Crockett, which made the playoffs its final 12 seasons and the MHSAA Semifinals twice. So the Bulldogs have had their share of success – but this might be the best win of the new program’s history, as they eliminated the reigning Division 2 champion and after falling to DeLaSalle (6-4) by only seven in last year’s District Final. Click for more from MLive-Detroit.
Also noted:
Muskegon 40, Traverse City Central 14 – The Big Reds (8-2) took the long trip up north and handed Traverse City Central (9-1) its first and only loss, earning a rematch with rival Mona Shores this week.
Byron Center 34, Portage Central 21 – The Bulldogs (8-2) have made three straight playoffs and won two playoff games only two years ago, but it’s still fair to say they were underdogs on the road at Portage Central (8-2).
Birmingham Groves 10, Farmington Hills Harrison 0 – Groves (10-0) reached 10 wins for the first time in program history with its sixth shutout this season, ending Harrison’s at 7-3.
Jackson 42, Livonia Churchill 35 – After making the playoffs for the first time since 2009, Jackson (8-2) won its first playoff game since 1999 in ending Churchill’s season at 5-5.
Division 3
East Grand Rapids 27, Grand Rapids Christian 14
After watching a 26-0 lead on Grand Rapids Christian fade in their first matchup this season, in Week 6, the Pioneers (7-3) finished this time against their O-K White rival. East Grand Rapids will play in a District Final for the first time since 2011. Grand Rapids Christian, which beat EGR 39-33 in that first game, ended at 5-5. Click for more from the Grand Rapids Press.
Also noted:
Vicksburg 16, Marshall 8 – The Bulldogs (8-2) quietly have built a five-game winning streak, adding to it with a road win at Marshall (7-3).
Trenton 34, New Boston Huron 21 – The Trojans (9-1) equaled their best record since 2003 by avenging last season’s District Final loss to Huron (5-5).
Coldwater 31, Parma Western 7 – Coldwater (10-0), which made the playoffs for the first time three seasons ago, earned its first playoff win by downing Western (6-4), which was playing in its first playoff game.
Redford Thurston 48, Warren Fitzgerald 14 – One of the rare at-large qualifiers with a home game, Thurston (6-4) justified it with a first-round win for the second straight season; Fitzgerald finished its second straight at 6-4.
Division 4
Benton Harbor 28, Dowagiac 7
We’ve nearly run out of neat ways to crunch the numbers for the Tigers (6-4), who are enjoying their best season and whose six wins this fall are more than they won over the previous eight combined. Benton Harbor’s first playoff game resulted in its first victory – and the chance to next take on annual championship contender Zeeland West. Dowagiac isn’t to be forgotten, however; the Chieftains (6-4) bounced back from finishing 3-6 in 2014. Click for more from the Kalamazoo Gazette.
Also noted:
Bloomfield Hills Cranbrook Kingswood 35, St. Clair Shores South Lake 14 – The Cranes (9-1) equaled their best record since 2004 and ended the best season for South Lake (8-2) since 2011; the Cavaliers improved from 2-7 a year ago.
Comstock Park 38, Saginaw Swan Valley 35 – Quarterback Pat Naughton threw four touchdown passes and Monterio Smith caught two and ran for a third score as Comstock Park (8-2) came back early and then held off the Vikings (6-4).
Detroit Denby 36, Detroit Collegiate Prep 6 – Denby (6-4) claimed its first playoff win since 2007 by handing the first loss this season to Collegiate Prep (9-1), the Detroit Public School League Division II champion.
Lake Fenton 29, Corunna 27 – Lake Fenton’s most recent loss was by seven to Corunna in Week 8, but the Blue Devils (6-4) went on the road to take the rematch from the Cavaliers (8-2).
Division 5
Ida 35, Ann Arbor Gabriel Richard 23
The Bluestreaks built on their first undefeated regular season since 1971 with a second straight playoff win over Ann Arbor Gabriel Richard (5-5). Ida (10-0) also set a program record for wins despite giving up the most points in a game this season; the Bluestreaks gave up only 64 total during the first nine weeks. They scored three times during the third quarter to pull away. Click for more from the Monroe Evening News.
Also noted:
Buchanan 34, Hillsdale 31 – The Bucks' first perfect regular season since 1988 has turned into its first 10-0 start ever after its third win in a month decided by three points or fewer, this time against a Hillsdale team (6-4) in its 15th straight playoffs.
Almont 10, Marine City 3 – The Raiders (8-2) have bounced back nicely from back-to-back losses in Weeks 7 and 8, this time downing Marine City (6-4) in the playoffs for the second straight season.
Dearborn Heights Robichaud 50, Brooklyn Columbia Central 37 – Robichaud (8-2) reached 50 points for the second time this season to get its first playoff win since 2012, while Columbia Central ended at 8-2 after three straight losing seasons.
Kingsford 25, Harrison 0 – The Flivvers bounced back from a sub-.500 record last season and then a loss in Week 9 to claim a playoff win for the first time since 2012 and with their first shutout of this fall – which also was the first time Harrison (7-3) was shut out since Week 1 of 2013.
Division 6
Clinton 14, Monroe St. Mary Catholic Central 10
Clinton (10-0) was one of two undefeated teams that had road games this weekend, and the Redskins responded by eliminating the reigning champion. Monroe St. Mary (8-2) had dominated most of its competition this fall, aside from a Week 9 loss to Division 5 contender Lansing Catholic. But Clinton drove 93 yards for the go-ahead score on the legs of Matt Sexton, who gained 100 yards total on the winning possession. Click for more from the Monroe Evening News.
Also noted:
Calumet 24, Negaunee 14 – The Copper Kings (8-2) earned their first win over Negaunee since 1955 and after five losses over the last four seasons to the Miners (7-3).
Sanford Meridian 44, Millington 38 – The Mustangs (10-0) also set a program record for wins and earned the opportunity to face another undefeated team, Ithaca, this week while ending Millington’s 12th straight playoff season at 8-2.
Laingsburg 23, Burton Bendle 15 – The Wolfpack (7-3) moved past six wins for the first time since 2009 by edging a Bendle team that went from 3-6 a year ago to 8-2 this fall.
Constantine 31, Schoolcraft 28 (OT) – In arguably the other biggest stunner of the first week of the playoffs, at-large qualifier Constantine (6-4) went on the road and downed rival Schoolcraft (9-1), handing the Eagles their first loss after falling to them 42-24 only two weeks ago.
Division 7
Saugatuck 42, Hesperia 7
These two played the only playoff game between undefeated teams during the first week, with the Indians (10-0) earning their first postseason victory since the 2010 run to the Division 8 Final. Hesperia made one of the most impressive turnarounds in MHSAA football history this fall, going from 1-8 last season to 9-1 before falling Friday. Click for more from the Holland Sentinel.
Also noted:
McBain 34, Whittemore-Prescott 22 – Highland Conference co-champ McBain (7-3) won this battle of league winners, edging the first-place Cardinals (5-5) from the North Star League Big Dipper.
Cass City 34, Ubly 6 – The Red Hawks (8-2) have their most wins in a decade after ending the best season for Ubly (7-3) since 2011.
Flint Beecher 30, Flint Hamady 28 – The Buccaneers (7-2) took the lead for good in the fourth quarter in their first matchup with Hamady (7-3) since a District Final in 2012.
Riverview Gabriel Richard 30, Grosse Pointe Woods University Liggett 27 – A 42-yard field goal by Zach Loewengruber on the game’s final play gave Gabriel Richard (7-3) its first playoff win and ended Liggett’s season at 6-4.
Division 8
Climax-Scotts 8, Mendon 6
Climax Scotts (10-0) held on for its first win over Mendon (5-5) since 1977, after 30 straight losses. Climax-Scotts scored on the first possession of the game and made a two-point conversion, and stopped Mendon’s conversion attempt after its lone score. The Panthers have made the playoffs 13 straight seasons, and now will try for a second Regional Final in eight tries; Mendon had eliminated them from the playoffs the past four seasons. Click for more from the Battle Creek Enquirer.
Also noted:
Crystal Falls Forest Park 24, Lake Linden-Hubbell 0 – The Trojans (6-3) must have figured out a few things between falling to Lake Linden-Hubbell 34-28 only a week earlier and then handing the Lakes (9-1) their first and only loss.
Bark River-Harris 22, Munising 6 – Three weeks after falling to Munising by seven, Bark River-Harris (8-2) advanced to a District Final for the second straight season by downing the reigning Division 8 runner-up Mustangs (7-3).
Johannesburg-Lewiston 35, Hillman 8 – The Cardinals (9-1) won their ninth game for the third time in four seasons by downing North Star League Little Dipper champion Tigers (6-4), and now get another shot at Ski Valley Conference winner St. Ignace after finishing a win behind the Saints in the league standings.
Ottawa Lake Whiteford 20, Petersburg-Summerfield 14 – Revenge surely was sweet for Whiteford (8-2), which fell to Petersburg-Summerfield (7-3) by 20 in their Week 4 Tri-County Conference matchup.
8-Player
Rapid River 36, Engadine 29
A Week 5 loss to Engadine started a string of three losses in four games for Rapid River (7-3), but the Rockets have avenged the first defeat and earned the opportunity to avenge a second against Powers North Central. Engadine (7-3) was held to fewer than 40 points for the first time since Week 3. Click for more from RRN Sports.
Also noted:
Cedarville 48, Owendale-Gagetown 28 – The reigning 8-player runner-up Trojans (8-2) have won four straight and delivered O-G (9-1) its first and only loss.
Lawrence 54, Waldron 52 – The Spartans (8-2) played the reigning champion impressively close, but Lawrence (8-2) emerged with another opportunity against rival Battle Creek St. Philip this week after falling to St. Philip two weeks ago.
PHOTO: Midland Dow, in green, faced rival Midland for the second straight week and won for the second straight as well, 42-7. (Click for more from HighSchoolSportsScene.com.)