Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Menominee Follows Winning Formula

October 29, 2015

By Dennis Grall
Special for Second Half

MENOMINEE – Explaining the continued success of football at Menominee High School is not difficult.

"Football is just work. The kids are willing to work," fourth-year coach Joe Noha said of a simple explanation of a premier program for decades.

The Maroons (9-0) host Grayling (6-3) Friday at venerable Walton Blesch Stadium in a Division 5 opener. Noha, a former Menomninee player and assistant coach under legendary head coach Ken Hofer, is 45-4 since taking over the program.

Menominee was Division 5 runner-up under Noha in 2013 and reached the MHSAA Semifinals the other two seasons. Under Hofer, with Noha as the top assistant, the Maroons won Division 5 titles in 2006 and 2007 and Class BB in 1998.

There is more to this amazing success than simply hard work, something every successful program can also claim.

"We try to put our guys in the best position to have success," Noha said. "We can do a lot of different things."

Again, all successful teams can make that claim.

The Maroons also can point to stability in the coaching staff. Hofer, who retired after the 2011 season, is the all-time leader in victories among Upper Peninsula coaches with a 313-141-2 record. Noha, who graduated from Menominee in 1983 and then played football at Saginaw Valley State University, joined Hofer's staff in 1994.

Assistants like Ron "Satch" Englund, Jamie Schomer, Dave Mathieu, Nathan Linsmeier, Lucas Chouinard, Tyler Uecke, Bill Schwanz and Mark Klapp have also been part of the program for many years, providing stability to that success. Many of them also played for Hofer.

"After every practice we evaluate and look at ways to get better," said Noha, mentioning something else that of course is done across the sports universe.

Noha noted successful operations, referring to Fortune 500 companies, as he said, "everyone has core values. We put kids first, teach them hard work and responsibility (and discipline). Our teaching staff, our community; it is all part of what we do. We always have a support staff to lean on. Our kids know that. They know what the Menominee standard looks like."

He also pointed out, "There is a lot of pride there. We talk about giving back to what was given to you."

Noha also notes a "family mantra" in Menominee. "There is definitely family here, there is definitely community support here, the school supports us. There is not a lot of turnover here. We stick together, we work well together. A lot of people maintain the standard.

"A lot of people have a vested interest."

Again, nothing different from other successful programs.

But here's what is different: The Menominee Maroons do all of those things, and most importantly, perhaps, is it has been like that for nearly half a century.

One other explanation could also be how the Maroons operate on the gridiron. They are one of the very few remaining teams who use a single-wing offense, which makes it difficult for potential playoff opponents to prepare for since it is tough to emulate in practice.

Familiar Upper Peninsula opponents such as Escanaba, Kingsford, Gladstone and Marquette get to see the single-wing every year, as well as at the freshmen and jayvee levels. Grand Rapids West Catholic, which beat the Maroons in the 2013 title game and the 2012 semis, also has a good idea of the single-wing intricacies.

"West Catholic has beaten us because they were better," admitted Noha. "Trying to replicate it in practice is very difficult. You have to execute. It comes down to putting kids in good spots."

The Maroons have obviously modified the single-wing through the years, from fullback spinners to jump passes to bubble screens and fly patterns for receivers. "We can spread it out and we can pound it, but the single-wing concepts are still there,” Noha added.

"Everybody puts their tweaks on everything. If you are defending us, you better know the top three plays in our formations. Everyone's film is your DNA, your template. It is not brain surgery by any means."

It still comes down to other areas. "You have to have the kids, the coaches, and the kids have to be resilient," Noha said. "You can have any system you want."

Talent also comes in handy, and the Maroons again are blessed in that department. Led by quarterback/running back Nathan Nowack, the Maroons fill six defensive positions and five offensive positions on the Great Northern Conference all-star team this fall.

Nowack, who scored seven touchdowns against Gladstone this year, is the GNC's offensive player of the year, and lineman Adam Beyersdorf is the GNC's defensive player of the year.

Noha said changes have been made throughout the 35 years he has been associated with the program, some mandated by the MHSAA such as the reduction of contact in practice and the emphasis on concussions.

"The practices and the schemes stay the same. We look at nutrition more and we don't hit nearly as much as we used to," said Noha, who also indicated weight training has been emphasized much more since he was a player.

"The kids are bigger, stronger, faster and more physically fit. The game is faster, the kids are more skilled and get out in space more," Noha said.

While the Maroons usually boast good size in the line, Noha said the Maroons look more at body composition and how it best suits the players and positions. Many of the players go around the 180-190 pound area and are well-conditioned, solid athletes, he said.

Noha noted the first three playoff games are usually held outdoors, and then the Maroons usually play in the Superior Dome at Northern Michigan University and then hit Ford Field if they reach the title game. He said heavier kids may wilt under the indoor conditions. "We want kids that can run and move," he said.

Menominee's future may look even brighter. After not having a freshmen football team the past four years, Noha said that level will resume in 2016 as 30 freshmen players are anticipated. There were 22 freshmen on the 2015 junior varsity team.

Football is played to be fun for the Maroons, and it is always more fun when you can enjoy success like the Maroons experience. What it all comes down to in Menominee, Noha said, is "the scoreboard never defines us. We try to use football to get us to a better place."

Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.

PHOTOS: (Top) Senior Nathan Nowack (36) follows two of his blockers during this season's game against Marquette. (Middle) Hunter Hass works to avoid a Marquette defender on a rainy night. (Below) A Menominee ball-carrier holds onto the ball as two Marinette, Wis., players tackle him. (Photos courtesy of Val Ihde.)