Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 7
October 7, 2015
By Geoff Kimmerly
Second Half editor
We're at the point every football season when conference champions begin to be crowned. But for the Week 7's schedule to fall together like this is nearly inconceivable.
Fifteen leagues statewide will feature matchups of teams tied for first place, with five more conferences bracing for tilts between first and second-place teams that could have immediate title implications.
Many of those games are discussed in detail below; all are tonight unless noted. Check MHSAA Score Center for results as they come in, updated standings and playoff-point averages.
Bay & Thumb
Almont (6-0) at Algonac (6-0)
What gives this matchup the slight edge in intrigue over undefeated teams facing off in the Saginaw Valley League (see below)? This is shaping up as arguably the most meaningful game in Algonac football history. The Muskrats’ perfect start is earning attention statewide and is a great story after the team went 1-8 a year ago and last had a winning record in 2005. But a league title, clinched tonight, would be the team’s first since 1972 – and standing in the way is reigning champion Almont, which hasn’t lost in the Blue Water Area Conference since Week 4 of 2013.
Others that caught my eye: Lapeer (6-0) at Midland (6-0), Vassar (5-1) at Unionville-Sebewaing (5-1), Detroit Cesar Chavez (4-2) at Mayville (4-2), Sterling Heights (5-1) at Marysville (4-2).
Greater Detroit
Canton (5-1) at Plymouth (5-1)
Plymouth’s championship-contending golfers this fall could land a ball at Canton in two strokes, these schools are so near to each other. And their last seven football meetings have been about that close too, all decided by 12 points or fewer. The Wildcats own a share of the Kensington Lakes Activities Association South title by way of Canton’s loss last week to Livonia Churchill – but the reigning champion Chiefs can grab a share as well by extending a current winning streak against Plymouth to three.
Others that caught my eye: Berkley (5-1) at Birmingham Groves (6-0), Farmington Hills Harrison (5-1) at Farmington (4-2), River Rouge (6-0) at Pontiac Notre Dame Prep (5-1), Warren Mott (5-1) at Sterling Heights Stevenson (5-1).
Mid-Michigan
St. Johns (5-1) at DeWitt (6-0)
These neighbors are meeting to decide the Capital Area Activities Conference Red title for the second straight season, with DeWitt the reigning champion thanks to last year’s 16-10 victory. The Panthers have won five straight against the Redwings and won’t have trouble drumming up enthusiasm despite coming off facing its other rival, Haslett, last week. The Redwings have lost only to one-loss Grand Rapids Catholic Central, in Week 2, and feature speedy MHSAA track champion Steven Linton in the backfield and a defense that could slow this game down substantially.
Others that caught my eye: Sanford Meridian (6-0) at Harrison (5-1), Howell (5-1) at Brighton (5-1), Vestaburg (5-1) at Mount Pleasant Sacred Heart (3-3), Pewamo-Westphalia (6-0) at Laingsburg (5-1).
Nothern Lower Peninsula
Harbor Springs (4-2) at Frankfort (5-1)
Most of the best up north this weekend are nonleague matchups, but Harbor Springs could make some noise in the Northern Michigan Football League Legends division as it seeks to guarantee its best finish since 2000. The Rams earned an impressive victory last week over 4-2 Indian River Inland Lakes and have won two of the last three against Frankfort – which is first in the Legends and undefeated since opening night. The Panthers have given up 35 points total.
Others that caught my eye: Lincoln Alcona (5-1) at Johannesburg-Lewiston (5-1), Oscoda (4-2) at Hillman (5-1), Gaylord (5-1) at Petoskey (4-2), Maple City Glen Lake (4-2) at Traverse City St. Francis (6-0).
Southeast & Border
Monroe St. Mary Catholic Central (6-0) at Milan (5-1)
St. Mary hasn’t given up more than seven points in a game since Week 3 as it’s cruised during the first two-thirds of its Huron League repeat pursuit. But Milan arguably has been more impressive; the Big Reds, who won the league in 2012 and 2013, are a one-point loss to 5-1 Marshall on opening night from a perfect record this fall – and after losing to the Falcons 43-0 last year, would love to break St. Mary's 11-game winning streak.
Others that caught my eye: Ottawa Lake-Whiteford (5-1) at Morenci (5-1), Ann Arbor Skyline (3-3) at Ann Arbor Pioneer (5-1), Hudson (3-3) at Ida (6-0), Chelsea (6-0) at Ypsilanti Community (3-3).
Southwest Corridor
Watervliet (5-1) at Delton Kellogg (5-1)
This is the product of the reconfigured Southwestern Athletic Conference, which added teams – including Delton Kellogg – from the former Kalamazoo Valley Association this fall and split into three divisions. The SAC Lakeshore division has provided an extra boost to a Delton program that hasn’t made the playoffs since 2001 but has upped its win total three seasons running. Watervliet is a little more used to this with three 10-win seasons over the last four, but this fall both teams are in similar position – both one-point losses from perfection.
Others that caught my eye: Mattawan (3-3) at Battle Creek Central (3-3), Parchment (4-2) at Berrien Springs (6-0), Plainwell (4-2) at Edwardsburg (6-0), Portage Northern (3-3) at Portage Central (6-0).
Upper Peninsula
Negaunee (6-0) at Ishpeming (5-0)
Ishpeming has won 37 of its last 38 regular-season games. The only team to beat the Hematites? Negaunee, back in 2012, but the Miners came close in 2013 and remain Ishpeming’s toughest annual obstacle despite being shut out 28-0 a year ago. Ishpeming is coming off an open week and has had a little extra time to prepare, although a defense that has given up 33 points in five games has looked plenty ready to match a Negaunee offense scoring 41 points per contest.
Others that caught my eye: Calumet (4-2) at L'Anse (4-2), Bark River-Harris (5-1) at Munising (5-1), Iron Mountain (4-2) at Kingsford (4-2), Houghton (3-3) at Lake Linden-Hubbell (6-0) (Sat.).
West Michigan
Grand Rapids West Catholic (4-2) at Comstock Park (5-1)
Most teams would be fine with a 6-5 blip like Comstock Park experienced in 2014 after three seasons with a combined record of 33-6. But the Panthers look like themselves again, with a win over Ottawa-Kent Bronze co-leader Cedar Springs and the only loss to O-K Green co-leader Zeeland West by 10. West Catholic, which won the O-K Green last season thanks to a 47-33 win over Comstock Park, looked like it might be in for an off season after a 1-2 start. But the two-time reigning Division 5 champion has found a source of offense the last three weeks and looks good to make the playoffs for the 13th straight season regardless of what happens tonight. (This game can be viewed live with subscription on MHSAA.tv.)
Others that caught my eye: Byron Center (5-1) at Zeeland West (6-0), Wyoming Godwin Heights (4-2) at Grand Rapids NorthPointe Christian (6-0), Big Rapids (4-2) at Remus Chippewa Hills (5-1), East Kentwood (4-2) at Rockford (4-2).
8-Player
Waldron (6-0) at Battle Creek St. Philip (6-0), Saturday
This has been a history-making season for Waldron, off to its first 6-0 start since 1978 and approaching at least eight wins for the first time since 1984 (its final two opponents, Litchfield and Carsonville-Port Sanilac, are winless). Beating St. Philip would put the Spartans’ run into another echelon. The Tigers’ only losses the last two seasons were three times to reigning 8-player champion Lawrence – and they have a 49-0 win over 4-2 Webberville and a 65-32 win over 5-1 Morrice this fall.
Others that caught my eye: Portland St. Patrick (5-1) at Webberville (4-2), Lawrence (6-0) vs. Prairie Farm, Wis. (7-0) at Madison Middleton, Wis. (Sat.).
PHOTO: St. Johns' Steven Linton (20) turns the corner during a two-point win over Haslett in Week 4. (Click for more from HighSchoolSportsScene.com.)