Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
'Why I Cried After Losing a Football Game'
October 5, 2015
By Dallas Lintner
Owosso athletic director
Our varsity football team lost last Friday night to St. Johns High School 55-19. It was certainly a tough loss for our team. Often times, players, coaches, and fans may indicate they feel like crying after such a loss; occasionally they may literally shed a tear.
Let me share the story of what brought me to tears following our team’s loss. I will tell you, it was not the loss. … It was the story of two strangers, Logan Turner and Blake Thelen.
Owosso senior Logan Turner was diagnosed with leukemia over a year ago. While still a part of the Owosso football program, Logan’s condition prevents him from participation in football, or even attending school; yet each week, with permission from his medical team, Logan may occasionally attend OHS football activities. I will tell you that his attendance has been an uplift for our players and coaches nearly as much as seeing his classmates has been an uplift for Logan.
Logan has never met Blake Thelen, yet they share a remarkable bond. Blake Thelen is a member of St. Johns varsity football team. Last year while on spring break, Blake had read an online article about Owosso’s Logan and the struggles he was going through. He remarked several months ago to a few family members and friends that he would like to do something for this kid from Owosso.
Many times, our children will make remarks like this and forget the sentiment all together after a short time. Blake did not forget this sentiment. Several months later, Blake kept his word and offered support to a stranger … to a brother of the gridiron … to a friend he has never met. This is why I cried last Friday night.
On the Wednesday before our game with St. Johns, I received a phone call from Blake’s mother, Shannon. Shannon informed me about her son’s awareness of our Logan and his plan to offer support. Blake had mobilized students and parents to “pass the hat” in the stands and to place donation collection tubs at the concession stand area. Blake’s plan had been announced by the St. Johns public address announcer between the first and second quarters. From witnessing the event personally, this story of Logan and Blake had received as strong of an ovation from the spectators in attendance as the St. Johns Homecoming royalty did at halftime. What a display of character, integrity, and love. This is why I cried.
Logan was in attendance at the game and was on the sideline for a short time before the cold weather forced him to leave for home. Following the game, Blake, his mother, and a few other members of Blake’s group met me on the field immediately after the two teams shook hands. St. Johns’ athletic director Chris Ervin introduced me to Blake and his helpers and also to his mother Shannon, the woman I had met on the phone two days prior. Shannon was holding a gift bag filled with plastic food containers. As we greeted each other at midfield, there was an array of emotions. The Redwing players were elated, following a convincing victory; the Trojans were dejected following the defeat, and I was standing between the two groups smiling with tears running down my face as I tried to utter a few inspired works to Blake and his group expressing our gratitude, our surprise, and our awe for him and his generous deed.
I fear that I was only able to mumble a few incoherent syllables to that group. I spent most of the weekend attempting to determine how best to express today what I couldn’t express Friday night. This is why I cried.
When I returned home Friday evening, I sat in my chair with those plastic food containers and began to sort and count the donations from the evening. I was impressed that there was a great deal of pocket change in those canisters. Most likely from children who emptied their pockets into the tubs. At halftime, my own son purchased one less sucker at the concession stand so that he would have a quarter left over to donate to Logan. Shannon Thelen indicated that fans were flagging their people down in the stands with cash in hand. You wouldn’t believe the number of donations that came in denominations of 10 and 20 dollars, all for a stranger.
At the end of the night, I sat in my chair with $923.11 for Logan and his family. This is a remarkable sum that came from strangers … that came from Blake.
While the donations are very impressive, this is not what choked me up then and still. It is the notion that a student was moved by someone else’s story, took initiative, and gave a gift of far more value than $923.11. He gave friendship, he gave compassion, he gave love. School sports are often judged by scores, records, and stats. In this case, no score, record, or stat can do justice to this inspirational story.
It is these types of moments that inspire me to do what I do; to be associated with children who do amazing things. This high school football game transcended high school athletics and became a great human interest story on a very personal level.
This is why I cried after losing a football game.
God Bless you Blake.
God Bless you Logan.
PHOTO: Owosso athletic director Dallas Lintner, middle, stands with (from left) Jake Dorn, Adam Webb, Tyler Luznak and Blake Thelen after Friday's football game between the teams. (Photo courtesy of St. Johns athletic department.)