Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 6
October 1, 2015
By Geoff Kimmerly
Second Half editor
Week 6 annually is one of celebration and sadness for Michigan high school football teams.
A total of 66 can clinch automatic playoff berths with a victory this weekend, joining Ishpeming, which qualified by winning the fifth game of its eight-game schedule a week ago. Meanwhile, 122 teams are 2-3 and can't afford another loss as they attempt to win out and clinch an automatic berth.
See below for some of the most intriguing games from each region of the state, and as always, follow results as they come in on the MHSAA Score Center.
Bay & Thumb
Ithaca (5-0) at Saginaw Michigan Lutheran Seminary (5-0)
Ithaca’s regular-season challenges are generally few; the Yellowjackets haven’t lost a regular-season game since Week 8 of 2009. But Michigan Lutheran Seminary gave Ithaca an early challenge last fall on the way to playing in a Division 7 Semifinal and is especially strong on defense again – Ithaca is one of only three teams over the last two seasons to score more than 15 points on the Cardinals.
Others that caught my eye: Flint Beecher (4-1) at Lake Fenton (4-1), Sterling Heights (4-1) at Marine City (3-2), Flint Carman-Ainsworth (3-2) at Midland (5-0), Elkton-Pigeon-Bay Port Laker (3-2) at Unionville-Sebewaing (4-1).
Greater Detroit
Detroit Cass Tech (4-1) at Detroit East English (5-0)
The Technicians are looking to bounce back from their first regular-season loss since 2012, by three last week to Detroit Martin Luther King. East English is no doubt ready to extend Cass Tech's new streak to two. The Bulldogs, who fell to King in Week 3 by five points, lost to Cass Tech twice last season by a combined 12 points – and like Cass Tech have had little trouble this season aside from the Crusaders.
Others that caught my eye: Walled Lake Northern (4-1) at Walled Lake Western (5-0), Allen Park (4-1) at Trenton (5-0), Northville (5-0) at Livonia Stevenson (5-0), Romeo (5-0) at Macomb Dakota (4-1).
Mid-Michigan
DeWitt (5-0) at Haslett (3-2)
This grand rivalry hasn’t been as much with DeWitt winning the last 12 meetings including multiple during the playoffs. But despite the Panthers’ 39-0 victory a year ago, the 2015 version should be much closer. Rebuilt DeWitt has done well against a solid schedule, but Haslett hasn’t been far behind with losses the last two weeks by a combined seven points. The Vikings should slow the tempo enough to stay within striking distance.
Others that caught my eye: Brighton (5-0) at Hartland (3-2), Lansing Sexton (1-4) at Holt (3-2), Olivet (3-2) at Stockbridge (4-1), Eaton Rapids (2-3) at Portland (5-0).
Northern Lower Peninsula
Beal City (4-1) at McBain (4-1)
Beal City has owned the Highland Conference for most of the last four seasons with 21 straight wins dating to a 2011 loss – to McBain. The Ramblers are hoping to break that streak as they continue toward what should be their best finish since at least 2011 – they’ve already equaled last season’s win total and avenged two of its five losses.
Others that caught my eye: Traverse City St. Francis (5-0) at Grayling (4-1), Boyne City (4-1) at Maple City Glen Lake (4-1), Lincoln Alcona (4-1) at Oscoda (4-1), Traverse City Central (5-0) at Petoskey (4-1).
Southeast & Border
Ann Arbor Pioneer (5-0) at Saline (5-0)
The last two meetings between these two haven’t been competitive, with Saline winning both by a combined score of 68-10. The Hornets haven’t given up a point in two weeks and can clinch a share of the Southeastern Conference Red title with a victory tonight. But this is Pioneer’s best team since 2012, when it split two games with Saline. The Pioneers have equaled last season’s five wins and come through in a pair of close games – good experience if this one goes to the wire as well.
Others that caught my eye: Pontiac Notre Dame Prep (4-1) at Ann Arbor Gabriel Richard (4-1), Ida (5-0) at Dundee (3-2), Homer (4-1) at Springport (3-2), Ypsilanti Lincoln (2-3) at Ypsilanti Community (2-3).
Southwest Corridor
Pittsford (4-1) at Climax-Scotts (5-0)
Climax-Scotts has won an incredible 42 straight games in the Southern Central Athletic Association, dating to a 2008 loss to Pittsford. The Wildcats are the team that most recently has come close to snapping that streak, in 2013, and fell to Climax-Scotts twice a year ago – but might be the only league team capable of slowing a Panthers attack averaging nearly 53 points per game.
Others that caught my eye: Jackson Lumen Christi (4-1) at Coldwater (5-0), Watervliet (4-1) at Constantine (3-2), Dowagiac (3-2) at Plainwell (3-2), Benton Harbor (3-2) at St. Joseph (4-1).
Upper Peninsula
Kingsford (3-2) at Marquette (2-3)
The Flivvers last week become one of the few of the past few seasons to come close to beating Menominee. But despite that three-point loss, Kingsford is driving toward a return to the playoffs after a season away and needs only one more win to equal last season’s total. Marquette has won two straight over the Flivvers, but this meeting is the most urgent of late because of an 0-3 start and tough games to finish against Negaunee and the Maroons.
Others that caught my eye: Escanaba (2-3) at Menominee (5-0), Hurley, Wis. (5-1) at Bark River-Harris (5-0), Iron River West Iron County (1-4) at Calumet (3-2), Sault Ste. Marie (3-2) at Gladstone (2-3).
West Michigan
Reed City (5-0) at Big Rapids (4-1)
Reed City gets overlooked a bit at the intersection between the Grand Rapids powers and the Big North Conference. But the Coyotes have won 36 of their last 37 games in the Central State Activities Association and can keep step with a sixth straight win over Big Rapids. That won't be as easy a task this fall, however; the Cardinals won four games total over 2013 and 2014, but are only a seven-point loss to Bay City John Glenn last week from perfection in 2015.
Others that caught my eye: East Grand Rapids (4-1) at Grand Rapids Christian (3-2), East Kentwood (4-1) at Hudsonville (4-1), Muskegon Reeths-Puffer (3-2) at Muskegon Mona Shores (5-0), Zeeland East (3-2) at Muskegon (5-0).
8-Player
Cedarville (4-1) at Posen (5-0)
Cedarville has lost only four games in five seasons of 8-player football, and to no one but rival Rapid River since 2011. But Posen could change things up in the Bridge Alliance Conference if it can continue a defensive performance rare for the 8-player game – the Vikings give up only 15 points per – and come back from the 52-0 loss to Cedarville on opening night a year ago.
Others that caught my eye: Deckerville (5-0) at Morrice (4-1), New Haven Merritt (4-1) at Owendale-Gagetown (5-0), Webberville (4-1) at Battle Creek St. Philip (5-0).
PHOTO: Ithaca’s Jake Smith tries to break the grasp of a Breckenridge tackler during a Week 4 win over the Huskies. (Click for more from HighSchoolSportsScene.com.)