Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 5
September 24, 2015
By Geoff Kimmerly
Second Half editor
Halftime of this weekend’s games will mark the midway point of the 2015 football regular season.
And the final results this Friday and Saturday could prove to be turning points for a number of teams playing for league titles all over the state.
The Week 5 slate is filled with matchups of teams tied for first place in their respective leagues, plus others pitting leaders against those in second and hoping to move up. The report below touches on many, but not all of these – tune in to the Score Center this weekend for scores and updated standings as those games are decided.
Bay & Thumb
Frankenmuth (4-0) at Millington (4-0)
The latest chapter in this Tri-Valley Conference East rivalry should again decide the champion. Millington handed the Eagles their only loss of the 2014 regular season – although these two then shared the title with Birch Run after the Panthers beat the Cardinals. Millington has won nine of the last 15 meetings, but Frankenmuth holds a slim 22-20 edge going back to their first reported meeting in 1956.
Others that caught my eye: Almont (4-0) at Richmond (4-0), Mount Pleasant (3-1) at Lapeer (4-0), Flint Powers Catholic (3-1) at Midland Dow (3-1), St. Clair Shores South Lake (4-0) at Marine City (3-1).
Greater Detroit
Detroit Cass Tech (4-0) at Detroit Martin Luther King (4-0)
This Detroit Public School League rivalry game always is anticipated, but this season more than most. King’s only regular-season loss last season was to Cass Tech, in the PSL championship game; the Crusaders then saw their season end in the first round of the playoffs the next week. However, they opened this fall by beating reigning Division 2 champion Warren DeLaSalle. Cass Tech hasn’t lost a regular-season game since Week 8 of 2012 – to King – but despite dominating four opponents that had winning records a year ago, might be behind the Crusaders in terms of generating statewide buzz.
Others that caught my eye: Warren Mott (4-0) at Clinton Township Chippewa Valley (3-1), Belleville (3-1) at Dearborn Heights Robichaud (4-0), Southfield (3-1) at Farmington Hills Harrison (3-1), Warren DeLaSalle (3-1) at Orchard Lake St. Mary's (4-0).
Mid-Michigan
Olivet (3-1) at Lake Odessa Lakewood (4-0)
Lakewood has plenty of history it would like to still make, but consider this from the Vikings’ start: they are 4-0 for the first time since 1974. Those four wins tie the total for all of last season and tie the team’s most for a season since 2005. Lakewood’s 176 points through four games is more than they scored during 14 of the last 20 seasons. But Olivet certainly can dampen the excitement by winning tonight’s Greater Lansing Activities Conference matchup, like the Eagles did last season 42-9 on the way to winning the league title.
Others that caught my eye: Jackson (3-1) at Grand Ledge (4-0), Flint Beecher (4-0) at Corunna (3-1), Haslett (3-1) at Mason (2-2), Holt (2-2) at East Lansing (2-2).
Northern Lower Peninsula
Boyne City (4-0) at Traverse City St. Francis (4-0)
By the smallest of margins, this game gets top billing over two others matching undefeated teams. For starters, Boyne City won the matchup last season 28-27 – and eventually, the Northern Michigan Football Conference Leaders division title. The Ramblers then made the Division 6 Semifinals, and then graduated a significant group of contributors – but has come back to shut out two of its first four opponents. Then again, St. Francis didn’t give up a point this season until last week and is sparking statewide chatter like its contending teams of a few years ago.
Others that caught my eye: Gaylord (4-0) at Traverse City Central (4-0), St. Ignace (4-0) at Johannesburg-Lewiston (4-0), Onekama (4-0) at Maple City Glen Lake (3-1), McBain (3-1) at Manton (2-2).
Southeast & Border
Clinton (4-0) at Morenci (4-0)
Morenci won 10 games last fall for the first time since 1996 – but the only blemish on an otherwise incredible regular-season run was a 28-26 loss to Clinton that ended up deciding the Tri-County Conference championship. All four of the Bulldogs’ wins this season are against teams .500 or better so far, lining this up as again a likely league title decider – Clinton has shut out two of its first four opponents and won 31 straight regular-season games.
Others that caught my eye: Brooklyn Columbia Central (4-0) at Ida (4-0), Monroe (3-1) at Ann Arbor Pioneer (4-0), Chelsea (4-0) at Tecumseh (2-2), New Boston Huron (2-2) at Milan (3-1).
Southwest Corridor
Berrien Springs (4-0) at Bridgman (4-0)
Both of these programs have enjoyed recent success; Bridgman has made the playoffs three straight seasons, and Berrien Springs made the postseason last year and two of the last four. But there’s a little more intrigue although these teams don’t play in the same division of the Berrien-Cass-St. Joseph Conference. Bridgman has never started 4-0 – and looks like the BCS Blue favorite. Berrien Springs likely will battle Buchanan in the BCS White and hasn’t allowed a point in two weeks, most recently shutting out BCS Red favorite Cassopolis.
Others that caught my eye: Saugatuck (4-0) at Decatur (3-1), Dowagiac (3-1) at Edwardsburg (4-0), Jackson Lumen Christi (4-0) at Marshall (3-1), Sturgis (3-1) at Vicksburg (3-1).
Upper Peninsula
Lake Linden-Hubbell (4-0) at L'Anse (3-1)
The Lakes are used to success and have made the playoffs nine of the last 11 seasons – but are 4-0 for the first time since winning 10 games in 2009 and on pace to score their most points since 1997. L’Anse has bounced back from 4-5 a year ago but has a tough schedule over the season’s second half – and would enjoy the momentum from playing a tough opponent well this weekend.
Others that caught my eye: Crystal Falls Forest Park (2-2) at Newberry (3-1), Detroit Country Day (3-1) at Escanaba (2-2), Ishpeming Westwood (2-2) at Iron Mountain (2-2), Felch North Dickinson (1-3) at Bark River-Harris (4-0).
West Michigan
Montague (4-0) at Whitehall (3-1)
The season’s first half has been one of resurgence for Montague, one of the state’s most successful programs during the first decade of the 2000s. The Wildcats are 4-0 for the first time since 2010 and after going only 2-7 a year ago. They’re giving up points, but scoring more including 70 on Ravenna and 55 against Shelby. Whitehall did fall by a score to undefeated Traverse City Central last week, but otherwise navigated well a solid nonleague slate – and beat Montague 48-20 a year ago.
Others that caught my eye: Hudsonville Unity Christian (3-1) at Byron Center (3-1), Grand Rapids Christian (3-1) at Hudsonville (3-1), Zeeland East (3-1) at Muskegon Mona Shores (4-0), Caledonia (2-2) at Rockford (2-2).
8-Player
Posen (4-0) at Pickford (3-1)
Pickford should be finding 8-player football to its liking so far. The Panthers, in their first season, have one more win than they earned all of 2014 and have lost this fall only to reigning MHSAA runner-up Cedarville. Posen has shown to be in a similar elite class so far, especially after last week’s 30-point win over always-tough Bellaire – and the Vikings have guaranteed tying their best finish since 2010.
Others that caught my eye: Webberville (4-0) at Waldron (4-0), Owendale-Gagetown (4-0) at Akron-Fairgrove (3-1).
PHOTO: A Detroit Cass Tech ball carrier breaks through during the Technicians’ win this season against Detroit Renaissance. (Photo courtesy of Detroit Public School League.)