Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Gaylord's Teams Pursue Return to Elite
September 23, 2015
By Dennis Chase
Special for Second Half
GAYLORD – Gaylord High School is in the midst of a football revival.
Gaylord St. Mary is hoping it can say the same in a few years.
Gaylord High is 4-0 and, among various media polls, ranked as high as No. 4 in Division 3. The senior-laden Blue Devils will be put to the test Friday, facing another unbeaten, Traverse City Central, on the road.
St. Mary, challenged by numbers, is 0-4. With just five seniors on the 25-player roster – there’s no junior varsity team – the Snowbirds are building for the future behind a "solid" sophomore class.
"We realize we're behind the eight ball in terms of numbers," St. Mary coach Kevin O'Connell said. "But we're very encouraged about what's coming up.
"We start six to seven sophomores on each side of the ball, plus a freshman. We're very young. We're a JV team playing on Friday night. We're OK with that because over the next two or three years we anticipate being very competitive."
Gaylord coach Will Cleaver can relate to that. Two years ago, in his first season back after a five-year hiatus, the Blue Devils started 0-8 before closing the campaign with a win over Alpena.
"That was a grind, a tough season," Cleaver said. "Our kids really had to learn a lot of things. We just weren't competitive."
But those underclassmen in 2013 stepped up, leading the Blue Devils to a 5-4 mark and near-playoff berth last season.
"The thing I was most proud about in 2014 was that we were competitive in every game," Cleaver said. "There were no blowouts, like in 2013. We were making progress."
The progress has continued. With the senior class leading the way, Gaylord football is returning to where it was when Cleaver first ran the program from 2000 to 2007. The Blue Devils went 55-24 during those eight years.
"It's exciting to be in the situation we're in now," Cleaver said. "We're pleased with how our kids are progressing and responding. We've got some pretty good players. That makes it easier."
One of those players is senior running back/safety Shane Foster, who rushed for 148 yards and four touchdowns in last week's 52-8 win over Ogemaw Heights. Foster was on the varsity as a sophomore in 2013 – a time when success was elusive. Gaylord slipped to 7-38 in the five years after Cleaver left following the 2007 season.
"It's all about mindset really and that (2013) team didn't have a good mindset,” Foster said.
That's changing now.
"Last year we went 5-4," Foster said. "Obviously, we want to do better than that and make the playoffs. We realize we have to come together and work as a team to make that happen."
Gaylord’s athletic director Christian Wilson has watched his school’s progression – and it puts into perspective what St. Mary is going through. Those sophomores who had to play in 2013 have continued to work hard, especially in the weight room, he said, and now are reaping the benefits.
"Sometimes you have those years when you've got a lot of young kids playing," Wilson said. "But it's difficult to win games, especially in the Big North Conference, when your key players are sophomores or even juniors. You need to have senior leadership. We've been blessed with that this year."
"So goes your seniors, so goes your season, as a general rule," Cleaver added.
Seniors dominate the line on both sides of the ball for the Blue Devils. Foster is the leading ground gainer. Another senior, Jacob Freeman, is a threat, too. He returned a kick 60 yards for a score, hauled in a 37-yard touchdown pass from Nick Rowley and completed a 34-yard pass to Rowley on a trick play in the win over Ogemaw.
Rowley, a sophomore, gives the Blue Devils balance. He completed 12 of 15 passes for 170 yards in a Week 3 win over Escanaba.
"Our kids have caught on as to what it takes to win ... what it takes to play at a high level," Cleaver said. "It all has to come together. We have great kids, and I have a staff that does a great job with those kids. It's been very rewarding."
Foster credits the staff for turning the team's fortunes around. It all starts with Cleaver, who left in 2007 to work as a defensive line/quality control coach under Butch Jones at Central Michigan University. He spent the next season coaching inside linebackers at Liberty High School in Frisco, Texas, before returning to Gaylord and helping out in the youth football program.
Cleaver, a financial adviser, said he didn't expect to return to the sidelines at the high school given the commitment it would take to rebuild the program. But his two sons, who were playing in the system, "begged" him to consider it. So a family meeting was called.
"I told them that if I'm going to do this, it's going to take a lot of work and you need to be on board," Cleaver said. "If everyone is not all in, it's not going to be worth it. Everybody voted and said 'Let's do it.'"
Gaylord started 4-0 last season, but a loss to Traverse City Central spiraled into a 1-4 finish.
"After that (loss to Central), it didn't go the way we planned," Foster said.
That's why Friday's showdown is critical for the Blue Devils.
"We're trying to make our statement here for the Big North Conference (title)," Foster said.
At St. Mary, there is no league title to play for this season. The goal is long range – boost numbers in the program. With Manistee Catholic Central switching to 8-player this fall, St. Mary is now the smallest Catholic school playing 11-player football in the northern Lower Peninsula. In fact, the Snowbirds, who co-op with Alba, are the sixth smallest program in the state with 133 high school students – 91 at St. Mary, 42 at Alba.
With three Ski Valley Conference members – Bellaire, Pellston and Onaway – playing 8-player, there was talk in the community about making that switch, too. But that's all it was – talk. Since then the school's made a commitment to 11-player by joining the Northern Michigan Football League, with play starting next season.
"We feel there's a good future here," new athletic director Jeff Hunter said. "We obviously have to work at increasing our numbers. The economy really hurt us for several years. It hurt everybody. This is a choice for people to send their kids here. We've seen our numbers go from the mid-60s (three years ago) to back into the 90s. I would like to see us with 150 kids in this high school in the next five years. We're working really hard."
Five of the 25 players on the roster are from Alba. Hunter said he's looking at other "co-op opportunities" as well in order to strengthen the program, although he did not want to elaborate at this time.
"Everybody wants us to be competitive, most everybody wants us to stay 11-man," he said. "I have some things in the works I'm pushing hard to try and get."
St. Mary has a proud tradition. The Snowbirds went 85-22 over a stretch from 1999 to 2009. They won 10 or more games five years in a row. Twice, in 1999 and 2002, St. Mary finished 13-1, falling in the MHSAA Division 8 Final, first to Mendon (7-6) and then to Waterford Our Lady of the Lakes (13-10).
Cleaver was the coach of the 1999 squad.
Hunter is certain St. Mary has the right coach in O'Connell to bring the Snowbirds back.
"Our current football staff is out of this world, entirely committed," he said. "We're not far from being competitive – three or four athletes. We're in most of these games. There's a lot to come, and Kevin is the guy to lead us."
St. Mary suffered two eight-point losses to start the season – 35-27 to Oscoda and 22-14 to Central Lake. O'Connell would like to have those games back.
"You can't turn the ball over five times one week and four the next and expect to win," he said.
The Snowbirds then ran into two of the area’s powerhouse teams, unbeaten and state-ranked St. Ignace and Johannesburg-Lewiston.
"We're taking our lumps right now, but we're definitely headed in the right direction," O'Connell insisted.
"We have a solid group of athletes in our sophomore class. They're physically big enough to play. And we have a nice eighth grade class coming up."
O'Connell is putting added emphasis in a strength and conditioning program for all high school athletes, regardless of sport.
"We're making great headway and our kids, boys and girls, are getting on board with it," he said. "We want to be able to jump higher, run faster and be more explosive. Last I knew, those (concepts) applied to every sport."
With such a young roster, O'Connell admits he and his staff are spending more time teaching fundamentals than in the past when the school had a JV team. They're also trying to develop the mental aspects of the game, such as working with players in analyzing situations in order to slow the speed of the action down so it's not overwhelming.
O'Connell feels for the younger players who are not ready for varsity, but are thrust into competing with older players. He said they miss out "on those formative years" at the JV level where they can grow, learn the fundamentals, gain confidence and get game repetitions while playing opponents the same age.
Hunter hopes this is just a blip.
"Our intent next year is to have a JV team," he said.
With several smaller schools, especially in the northern Lower Peninsula, turning to 8-player to keep programs alive, O'Connell is concerned about the future for those who elect to stay in the 11-player game. As more Division 8 schools make the switch, more Division 7 schools drop down to create equal numbers for the playoffs – widening the enrollment gaps within the division.
But St. Mary is moving forward, ready to tackle the challenge. Hunter, a pilot for Southwest Airlines, thinks the program is ready to take off.
"Kevin believes we can be successful," he said. "A quality football program is one of the cornerstones to a growing school. A lot of people don't like (to hear) that, but I think it's true. A great athletic program is a draw.
"I'm hoping next year you're writing a different article, and that article will say here's the way to success."
Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Gaylord defenders stack up an Ogemaw Heights ball carrier during last week's win. (Middle top) Gaylord coach Will Cleaver addresses his team after a victory. (Middle below) St. Mary junior Josh Nowicki looks upfield for an opening. (Below) Older brother Adam Nowicki, a senior, turns the corner during the Snowbirds' game against Central Lake. (Gaylord photos by Rob DeForge/RD Sports photo; St. Mary photos by Bill Serveny/Gaylord Herald Times.)