Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Kalamazoo Rivals 'United' for Football

By Pam Shebest
Special for MHSAA.com

August 24, 2015

KALAMAZOO — With a big grin, Isaac DeVries said he was relieved a year ago when he heard his Kalamazoo Christian football team was uniting with Hackett Catholic Prep for the next two seasons.

“My first thought was ‘I don’t have to play special teams’,” the K-Christian senior said, laughing. “There’s more people to play. Getting breaks every once in a while is always good.”

K-Christian junior Alex Visser echoed DeVries sentiments. 

“(Two years ago) we only had 13 players on the team, and that was tough,” DeVries said. “We had to play both ways the entire game. The idea of having more players on our team sounded real nice.

“It was different at first because you didn’t really know the (Hackett) kids, but once we got into the season, it was good.”

One year later, the feeling among the players is more than relief.

Despite graduating 22 players and returning only six letterwinners from 2014, the Hackett/Christian co-operative program – which goes by Kalamazoo United – has 22 players on the varsity and 26 on the junior varsity.

It’s coming off a 6-4 finish and appearance in the Division 4 playoffs. Prior to last season, K-Christian last made the playoffs in 2011, while Hackett last qualified in 2006.

The team’s helmets are black with a “U” on the sides – one half of the U green for Hackett, the other purple for Kalamazoo Christian. Instead of choosing Fighting Irish or Comets – the mascots for those schools – the team is called the Titans and made up nearly evenly of athletes from both.  

“The best thing is we’re all friends,” Hackett sophomore Keaton Ashby said. “As a team, we’re brothers. This is a family.

“Personally, I love how we all treat each other. We’re not Hackett and Christian; we’re Kalamazoo United.”

Low numbers at both schools led to the football merger, Hackett athletic director Mike Garvey said.

“(K-Christian AD Jerry Weesies) and I were concerned with the health and safety of the kids with so few numbers,” he said. “It’s hard to maintain a football program if you can’t provide a junior varsity program.”

Weesies said 8-player football was discussed and discarded.

While talking about combining the two rivals into one team, much of the concern came from parents.

“We initially knew we were going to get push back,” Weesies said. “We knew from both sides there would be some faith-based religious push backs. Also push back from the rivalry. We anticipated it. It was there initially and died quickly.

“What changed the course so quickly, once we started moving forward in spite of some of the push back, was the kids got along so well and so quickly started doing summer activities together that some of the parents said, ’Oh, look at my son. He’s happy. These are just kids.’”

As the victories started coming, that brotherhood strengthened.

None of last year’s players had previously experienced the playoffs. United lost to Eaton Rapids 36-0 in the first round, but that’s only made the players hungrier for success.

“It was great, sitting there at the (MHSAA playoff pairings show) watch party, watching to see who we were going to play,” Hackett senior Jacob Buchman said. “It was one of the best feelings in the world.”

While the players are brothers in football, that doesn’t diminish the rivalry in other sports.

DeVries, who also plays basketball, said it just makes their hoops rivalry more intense.

“Everyone wants to win that one, just to get bragging rights during football season,” he said. “It’s always fun playing Hackett in basketball and (to) see all the guys you know cheering against you.”

Three of the football team’s six returnees are team captains.

Patrick Koning was chosen by the coaches.

“He is a leader both in the weight room and in conditioning,” first-year head coach Jesse Brown said. “He’s a charismatic leader.”

The other two were chosen by team vote.

Buchman, a unanimous choice, “is the hardest worker and put in the most work over the summer,” Brown said. “He’s always uplifting, and people listen when he speaks.”

The third captain is Jordan Corstange, who “leads by his performance,” Brown said. “He’s very important with what he does on the field.”

The fourth will be chosen weekly by the coaches based on his performance.

“It could be a different guy every week or it could be the same one for a couple of weeks,” Brown said.

Ashby will lead the team at quarterback.

“He has a big frame and a strong arm,” Brown said. “He’s a very intelligent player, and that made the coaches’ decision unanimous.”

This year’s United team not only has a new coach but also a new affiliation: the Southwestern Athletic Conference. When the Kalamazoo Valley Association disbanded this spring after more than 65 years, United became part of the 20-team SAC and opens the season by hosting Decatur on Thursday.

The team will play in the SAC Division 1 with Coloma, Fennville, Watervliet and former KVA partners Constantine and Delton Kellogg

“The (SAC) merger has changed some things for us,” Brown said. “It’s schools that are comparable to the size of Christian and Hackett. The KVA became unbalanced with the size of schools.

”As the enrollment in Hackett and Christian was going down, others were going up. It’s hard to take a team with 17 to 25 kids going against one with 60.”

Koning said there will be adjustments to playing in a new conference.

“The difference is that with the KVA, it’s been there for a long time, as long as I can remember,” he said. “You knew what was going on with each team.

“Some teams would run the same formation every year. This year, we don’t know much about each team, so it’s just going to be adapting to each team we play.”

While the players might not be familiar with the SAC, Brown and three of his assistants played in the conference. Brown graduated from Martin High School, David Arrasmith and Rob Hardy from Gobles and Vinny Church from Bloomingdale.

“Some of our (13) coaches don’t know which school these (United) kids are from, and that’s a really neat thing,” Brown said. “You just can’t tell. They’re all stand-up young men.”

Summer conditioning and workouts take place at K-Christian, but the team’s home field is Soisson-Rapacz-Clason Field, which was shared by both Hackett and K-Christian football teams in the past.

A few players dropped out of the program when the teams merged.

“I play for the love of the sport,” Koning said. “Some people who didn’t love it left. We just love the sport. It doesn’t matter who you play with or how you get to play, you just play.

“I learned how easy it is to have chemistry with new people. The chemistry with both schools coming together. We really meshed, and this year was easier than last year because we already knew each other.”

“The team’s goal last season was to be successful,” Visser added. “There were a lot of people doubting the whole United thing. We wanted to just go out there and win some games and be successful.”

But this season, expectations are higher: “We want to make the playoffs again,” Visser said.

Ashby said he hopes the co-op team continues past this season.

“I think this is the greatest thing that Hackett and Christian has ever done,” he said. “We put ourselves out there every single day. Honestly, we are improving even more. This is a great opportunity to keep going with another contract.”

Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She continues to freelance for MLive.com covering mainly Kalamazoo Wings hockey and can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.

PHOTOS: (Top) Kalamazoo United running back Jacob Buchman breaks through tacklers during a game last season. (Middle) Patrick Koning, a captain this fall, works out while spotted by teammate Isaac DeVries. (Below) Coach Jesse Brown is in his first season leading the program. (Top photo by Dan Cooke; others by Pam Shebest.)