Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Ithaca Focuses Again on Number 1
August 17, 2015
By Geoff Kimmerly
Second Half editor
ITHACA – Leaders talked Thursday about getting back to Ford Field after finishing 2014 with a loss.
The coach discussed the value of experience and how seniors are key to a successful season.
Players started their first workout on their home practice field by stretching and working on special teams. When they were thirsty, they drank water. They wore helmets, shoulder pads, shorts and shoes.
Ithaca might’ve had the nation’s longest active 11-player football winning streak snapped last season – but during this afternoon, nothing seemed much different than for about 600 other teams in Michigan looking to begin this fall 1-0.
“That’s the first question everybody asked me last season. But it’s over now, and we’ve just got to focus on this season,” said senior Jake Smith, the returning quarterback, of the five-season run. “There’s not as much pressure anymore. We don’t have to carry on a streak. But we want to start a new one.”
And that's where this practice and any by the Yellowjackets likely will differ from most in Michigan this fall.
The practice field was filled with veterans, with nine starters back on offense and 13 who started at least one game on defense during last season's run to the Division 6 championship game, which ended in a 22-12 streak-breaking loss to Monroe St. Mary Catholic Central.
Those are some key numbers to immediately digest, but numbers became part of the swirl around Ithaca’s incredible run of the last five seasons.
First up was 44 – the number of games Ithaca won in a row to pass Cheboygan for the MHSAA’s longest streak that came all during the playoff era, which began in 1975.
Then came 57 – the number of games Ithaca had won consecutively when it took over sole possession as the nation’s most consistent winner thanks to a loss by Regina High School in Iowa City, Iowa, last August.
There was 72 – the number of consecutive wins by Hudson from Sept. 1968-Nov. 1975 that remains the MHSAA record, although, it is noted, that streak included only one playoff win before Hudson fell in the inaugural Class C Final to see its run end.
Finally, the end came at 69 – the number of games Ithaca won from opening night in 2010 until falling in to Monroe St. Mary on Nov. 28.
And now there’s only 1 – the number of wins in a row Ithaca will play for when it opens against Clare on Aug. 28, and the ranking in its division the Yellowjackets will strive for again after winning four of the last five Division 6 titles.
“I hate to think of it as a start over,” Ithaca coach Terry Hessbrook said as his team started its first practice at home after three days of camp in Hawks, near Rogers City. “There’s lots of experience out here, and it’s been a nice few days. I haven’t had to raise my voice because they know what the goal is, and they know what the process is that you’ve got to go through to get to it. And it’s quite a climb – you don’t get to start where you finish (the year before).
“(But) you finish on such a high, even if you lose.”
Rewind to last season’s loss, if only for a minute.
Monroe St. Mary relied in part on a senior quarterback in Bryce Windham and a 1,000-yard rusher in senior running back John Lako. Ithaca, meanwhile, returned to Ford Field with only six seniors and only a few who played significant roles – and really, were a surprise after conquering a road that included No. 8 Millington, No. 10 Madison Heights Madison and No. 5 Boyne City, the final two wins decided by senior-like clutch play in the fourth quarter.
Ithaca and Monroe St. Mary literally traded scores in the Final, although Ithaca never led. Smith ran for a 3-yard score with 33 seconds left in the third quarter to pull the Yellowjackets to within three points at 15-12. But neither team scored again until St. Mary added a touchdown with 1:41 to play.
And yet, the welcome at home that night had Ithaca feeling like it was a champion still.
“We had more people show up when we returned than maybe when we won the third or fourth (title),” said Hessbrook, who starred as a running back at Ithaca from 1982-84 and took over as head coach before the 2004 season. “The community kind’ve stood in unison and said, ‘That was pretty cool that we just got to go on that ride.’
“I get chills just talking about it.”
There could be more to come.
Smith, who has had college football conversations with Harvard and Yale among others, threw for 2,134 yards and 27 touchdowns last season and ran for 1,391 more yards and 20 scores. His top three receivers last season all were juniors; Spence DeMull is recovering from an injury, but caught 66 passes for 1,193 yards and 16 TDs. Senior Jace Demenov, the team’s leading tackler the last two seasons, is moving from offensive line to a tight end/receiver combo and is among a few who should emerge as reliable targets. Nose tackle Jonah Loomis was the team’s second-leading tackler last season and also is a senior this fall.
Eight of this season’s seniors were on the varsity as sophomores, so they’ve played 28 games – including 10 during the playoffs. Still, Ithaca is coming off a loss … not something it’s been used to of late.
“(Local people) ask who is coming back, and we just say everybody,” Demenov said. “In years past, people knew who was coming back and what it was going to be like. People are asking this year who do we have, are we going to be good.
“It’s a game that we lost, an important game for us. We all worked for it, and to have an ending like that really bugged us. It was fun saying we had the longest streak in the nation, but the pressure’s not off. We’re coming back stronger than ever.”
As one might expect, history says Ithaca should remain elite. Hudson went 9-0 in 1976 coming off its streak-ending loss in the 1975 Final. Cheboygan won 10 of its next 11 starting at the end of 1982 and finished 1983 at 8-1. Farmington Hills Harrison came off the end of its 36-game winning streak from 1999-2002 by finishing the latter 8-3 and going 11-2 in 2003, and Fowler won the 1998 Class D title with a 10-3 record after seeing its 33-game win streak end in a 1997 Regional Final.
Still, there isn’t a script Hessbrook can refer to in this situation since so few have been in such a spot. He said it’s up to these seniors to leave their mark – be it playing 10 games, or 12, or getting all the way back to Ford Field.
Winning 14 in a row wouldn’t be 70 or 71 – but more than good enough, even if it comes with fewer people watching Ithaca’s every move.
“I think they should follow us,” Smith said. “We slipped up one game. We’re still a great team that’s going to go out there and put on a show for the fans.
“Anybody that follows us this year is not going to be disappointed.”
Geoff Kimmerly joined the MHSAA as its Media & Content Coordinator in Sept. 2011 after 12 years as Prep Sports Editor of the Lansing State Journal. He has served as Editor of Second Half since its creation in Jan. 2012. Contact him at [email protected] with story ideas for the Barry, Eaton, Ingham, Livingston, Ionia, Clinton, Shiawassee, Gratiot, Isabella, Clare and Montcalm counties.
PHOTOS: (Top) Ithaca players work on a blocking drill during Thursday's practice. (Middle) Coach Terry Hessbrook, left, explains how to field a kick to one of his special teamers. (Below) Jake Smith, carrying the ball, follows blocker Grant Gimmey.