Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Trojans Standout Back from Basic Training

September 20, 2019

By Chris Dobrowolski
Special for Second Half

It seemed appropriate that the first game T.J. Schultz played his senior season for the Central Lake/Ellsworth football team was also the program’s fourth annual Veterans and First Responders Appreciation Night.

Schultz, a starting linebacker and running back in his third year with the Trojans, had the beginning of his final year on the gridiron delayed until the third week of the 2019 campaign — the game that paid homage to those who have served in the military — as he was completing basic training for the National Guard.

Enlisting in the Split Training Option program gave Schultz the opportunity to do basic training during the summer before his senior year. He reported to Fort Sill in Oklahoma on June 25 and spent the next 10 weeks going through the rigors of the military. It’s part of an eight-year contract with the National Guard that includes six years of active service, followed by two more years of inactive duty.

“It just gave me a head start, instead of graduating and then doing basic,” said Schultz. “The advantage of doing split op is I can come back and finish high school and take a little break, then go back down.”

Schultz quickly found out how demanding the military can be for a new recruit during basic training.

“They give you near-impossible tasks and if you can’t do them, you do push-ups or exercises,” he said. “Sometimes you’d have to go upstairs and change into a new uniform in less than 30 seconds. If you can’t do that, you’re coming downstairs and doing push-ups.”

To make matters even more challenging, the 240-member unit did the brunt of their training in the heat of the southern Oklahoma summer, where temperatures often reached into triple digits.

“They said it was one of the hottest summers there in a long time,” said Schultz. “We had to wear Kevlar helmet, bulletproof vest. They added 30 pounds to us. We were out there in the heat. It was just insane. We didn’t have (air conditioning). What we had were these big fans that sprayed mists of water. They were big, powerful fans, but unless you were really close to them they didn’t work very well.”

Not only did Schultz manage to make it through those hardships that he faced during basic training, but he came out of graduation with high praise from his drill sergeant.

“His drill sergeant had nothing but good things to say about him,” said Schultz’s mother, Mary Drenth, also a veteran of the National Guard. “He did great on everything. He was one of six in the whole unit to shoot expert on the rifle range. He was second. There was one kid who got 38 out of 40, and he got 37 out of 40. We’re incredibly proud.

“We have four boys. When we found out he was graduating a week into school, we chose to let the kids all miss that first week of school and took a trip out to Oklahoma. So, they all got to witness their brother graduate. That was an amazing experience. It was really, really cool.”

Like his first experience in the military, Schultz also can hold his own on the football field, where he has been a fixture at linebacker since taking over a starting spot as a sophomore in 2017 — the year the Trojans went 13-0 and captured the MHSAA 8-player Division 1 championship. It was his first season playing football after moving from Cheboygan the previous year.

“It was funny because I was thinking of doing football in Cheboygan and I never really committed to it because I was hockey, hockey, hockey. I love hockey,” said Schultz, who started playing hockey as a 4-year-old. “Then I came here and thought, ‘I’ll give football a try. Might as well.’ I love those guys. It was just so fun. Everyone was so confident. Going into a game we didn’t expect to lose. We were just going out there and having fun.”

Central Lake/Ellsworth defensive assistant coach Jarod Steenwyk has come to rely on Schultz’s toughness and tenacity at the heart of the Trojans’ defense for the past couple years, so he was excited to finally have Schultz return from basic training. Schultz also is getting an increased role at running back this season after serving as a backup at that position the last two years.

“He brings some size at linebacker for us and having that other running back,” said Steenwyk. “He’s got some speed, but he’s willing to hit somebody — lower the shoulder.”

“He started for us on the state championship team and even in that (championship game) he made some pretty big plays. He really came through for us.”

Steenwyk has noticed that Schultz seems to be more focused in the short time he’s been back with the team. Drenth, likewise, said the experience of basic training changed her son in a good way.

“It was good for him,” she said. “He’s definitely matured a lot. He has the self-discipline. He’s a different kid now.”

After Schultz finishes the school year in the spring, he will return to the National Guard for Advanced Individual Training — eight weeks of hands-on instruction at Fort Leavenworth in Kansas with a Military Occupational Specialty as a construction equipment repairman.

“Right after high school I’ll go to AIT, finish up there and then come back with some good certificates that will get me a head start, and it will look good on my resume,” said Schultz. “So far I’m not regretting anything.”

Chris Dobrowolski has covered northern Lower Peninsula sports since 1999 at the Ogemaw County Herald, Alpena News, Traverse City Record-Eagle and currently as sports editor at the Antrim Kalkaska Review since 2016. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: Central Lake/Ellsworth’s T.J. Schultz tries to cut past a Gaylord St. Mary defender during their Week 3 meeting. (Middle) Schultz takes down a Wyoming Tri-unity Christian ball carrier. (Photos courtesy of the Antrim County Review.)