Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Schmitt Happily Home as St Johns Coach
By
Geoff Kimmerly
MHSAA.com senior editor
August 13, 2019
ST. JOHNS – The 50 or so students chanting “Schmitt! Schmitt! Schmitt!” during the earliest minutes of Monday morning know him mostly as a high school math teacher.
Which makes sense – the oldest probably had just turned 3 when Andy Schmitt was locking down his local legend status as St. Johns’ history-making quarterback.
What they probably don’t remember, they’ve surely heard about – how he led unheralded St. Johns to the 2004 Division 3 championship game, its only appearance in an MHSAA Football Final, on the way to starring at Eastern Michigan University and earning a tryout from the Detroit Lions.
That fame he earned more than a decade ago still stands tall, just as the Redwings' first-year varsity head coach did by a few inches over the rest of his coaching staff and possibly all of his players as the team kicked off the 2019 season with a midnight practice on its home field.
While Schmitt’s experiences and successes surely could have led him down a variety of football coaching roads, he always was circling to come back home – with the hope of giving today's players opportunities to make memories like those that continue to resonate within him.
“It never mattered on opportunities. It was always a matter of trying to come back home,” said Schmitt late Sunday night, as St. Johns’ game clock behind him ticked down the seconds until football teams statewide were allowed to practice for the first time this fall. “My wife’s from here. I’m from here. I grew up with a lot of pride in this community. I saw myself, once I decided to get into education and coaching, I saw myself coming back to St. Johns.
"We had such a good experience playing here, made a couple of nice runs, and I just want to help this program do the same thing."
He began a busy journey as a mostly-unheralded high school junior in 2003. Unheralded, that is, until he led St. Johns to its first District football title that fall.
Schmitt then emerged the next season as the best from a historically-deep group of standout mid-Michigan quarterbacks, leading St. Johns to the Pontiac Silverdome. Although the Redwings lost that championship game to Lowell 38-17, Schmitt made a pair of long scrambling passes that helped St. Johns stay tied with the Red Arrows until the final minutes of the third quarter. And regardless of the defeat, the playoff run spoke volumes – Schmitt eventually was named Lansing State Journal All-Decade quarterback for the mid-Michigan area in 2010, prestige that lives on even for players who have seen him play only on YouTube.
“It’s all over the school. He’s got a banner in there, a picture in the weight room,” Redwings senior lineman Sam Hallead said. “It’s always there to motivate us.”
Schmitt went on to Eastern Michigan University, where after redshirting his first year he played 34 games with 30 starts before a knee injury ended his college career after the team’s third game of the 2009 season. All told, he threw for 5,867 yards and 33 touchdowns at EMU and holds four school passing records while ranking near the top in a number of other categories. He still shares the NCAA Division I record for single-game completions with 58 against Central Michigan in their 2008 meeting.
Schmitt came back from his injury to try out for the Lions in 2010, and then he turned toward his next career. He student taught at Williamston, then as a long-term substitute at Bay City John Glenn before taking his first fulltime teaching job at New Buffalo. Then it was on to Fowlerville and Ovid-Elsie Middle School before arriving back at St. Johns in 2015. Schmitt coached at all of the schools where he taught, and was a freshman coach the last three seasons under his former coach Dave Mariage, who retired from the head varsity job after last season. A week after Mariage resigned, Schmitt was promoted, and he’ll be surrounded this fall by all of the same staff – and with Mariage as his freshman coach.
It's where Schmitt always was meant to be, with qualities he began showing 20 years ago shining through.
“The same love of the game. The same enthusiasm. He loves the game, he knows the game, and he’s excited every day he comes out here,” Mariage said. “I didn’t know that’s what he was going to do (become a teacher and coach), but he’s a natural leader. He checks all the boxes. He’s going to do great.”
Schmitt takes over a program that remains one of the most consistently successful in the Lansing area.
Mariage stepped away with a 124-72 record over his 19 seasons, and the Redwings haven’t finished below .500 for a season since 2005. They’ve won two more District titles since Schmitt graduated and are a regular league title contender.
St. Johns will begin its seventh season since building a football stadium after Schmitt starred on a field that certainly could be referred to as yesteryear. And Hallead said the varsity has 35 players out, with his class plenty familiar with the new coach after Schmitt coached them as freshmen.
Schmitt laughed when asked if his players know of his legendary status in town – “They don’t need to know” – but he admits there’s substantial buzz heading into this season. He’ll never forget how the community came out to support the team when he played, and that support was perhaps the heaviest driving force that brought he and his wife Teisha (Thelen), also a 2005 grad and three-sport standout, home again and home to stay.
“The amount of pride that I experienced going through the runs that we had junior and senior year, and again, watching this town come together and how supportive the town was, made football mean so much to me,” Schmitt said. “How a group of people can bring a lot of people together, seeing the support, seeing the pride made me want to come right back to St. Johns.
“This is home. There’s not going to be anywhere else. This is where we’re going to raise our kids. There’s no going anywhere from here.”
Geoff Kimmerly joined the MHSAA as its Media & Content Coordinator in Sept. 2011 after 12 years as Prep Sports Editor of the Lansing State Journal. He has served as Editor of Second Half since its creation in Jan. 2012. Contact him at [email protected] with story ideas for the Barry, Eaton, Ingham, Livingston, Ionia, Clinton, Shiawassee, Gratiot, Isabella, Clare and Montcalm counties.
PHOTOS: (Top) St. Johns first-year head varsity coach Andy Schmitt works with his defensive backs during Monday morning’s “midnight madness” practice. (Middle) Schmitt formerly starred at quarterback for the Redwings, leading the program to its first District and Regional titles.