Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 2 in Review
September 5, 2017
By Geoff Kimmerly
Second Half editor
We're only two weeks into this football season, and of course there has been plenty to talk about.
But our 8-player football divisions experienced a season's worth of highlights over this Labor Day weekend.
See below for Week 2's most significant results from every region of the state in 11-player football, but also check out the 8-player highlights – which include the first win ever for one team and the first loss in forever for another.
Bay & Thumb
Bay City Central 22, Midland Dow 21 (OT)
After falling a score short in its opener against Frankenmuth, Bay City Central (1-1) blocked an extra point and then got the game-winner from kicker Austin Welter to beat Dow (1-1) for the first time since 2011 – and after falling to the Chargers both during the regular season and playoffs in 2016. Those two losses last year were by 20 and then 31 points, respectively. Click for more from the Bay City Times.
Also noted:
Algonac 28, Almont 7 – After opening with a big loss to Marine City, the Muskrats (1-1) got a needed bounce-back against another of the Port Huron area’s elite in Almont (1-1).
Freeland 34, Chesaning 25 – The Falcons (2-0) kept their regular-season winning streak intact at 23 straight against an Indians that team opened with a shutout but fell to 1-1.
Flint Powers Catholic 37, Saginaw Heritage 34 (2 OT) – Andrew Simon was another kicking hero as Powers (2-0) won a second straight close game and sent the Hawks to 1-1.
Lake Fenton 21, Montrose 0 – This Genesee Area Conference Red opener was a big one to get out of the way for the reigning champ Blue Devils (1-1), with Montrose (1-1) always in the league title mix as well.
Greater Detroit
Bloomfield Hills 28, West Bloomfield 24
The “new” Bloomfield Hills burst on the scene with its first winning campaign in 2016, starting 9-0 before falling to West Bloomfield 31-14 in a Division 1 playoff opener. To finish off this avenging, however, the Black Hawks needed to drive nearly the entire field over the final two minutes. Bloomfield Hills now sits 2-0 with both wins by four points or fewer, while West Bloomfield fell to 0-2 with two losses by five points or fewer. Click for more from the Oakland Press.
Also noted:
Warren DeLaSalle 31, Grandville 0 – The Pilots (1-1) traveled to face a second straight Ottawa-Kent Conference reigning champion, landing a stunning defeat on last season’s Red co-leading Bulldogs (1-1) after falling to Lowell in Week 1.
Clarkston 17, Southfield Arts & Technology 7 – The Wolves (2-0) have given up 14 points total in two impressive wins, while Southfield A&T might be the best 0-2 team in Michigan after another close loss to a power.
Utica Eisenhower 42, Macomb Dakota 16 – Eisenhower (2-0) ran its streak in this rivalry to three straight after also ending last season for Dakota (1-1) in a District Final.
Gibraltar Carlson 42, Trenton 14 – A week after taking a giant step forward in the Downriver League race with a win over Allen Park, Trenton (1-1) fell for the second straight season to Carlson (2-0), which is coming off a 4-5 finish but won three of its final four games last fall.
Mid-Michigan
DeWitt 14, Grand Ledge 7
The combination of Grand Ledge’s sizable Week 1 win over Hudsonville, DeWitt’s loss to Grand Rapids Christian and the Comets’ victory in the first game of this quickly-building rivalry last fall makes the Panthers victory all the more impressive. DeWitt held Grand Ledge scoreless until late in the fourth quarter – and to its fewest points in a regular-season game since 2013. Click for more from the Lansing State Journal.
Also noted:
St. Johns 56, Cadillac 43 – The Redwings (1-1) especially on offense bounced back after scoring 20 in a one-point loss Week 1 to East Lansing; Cadillac (1-1) also put up its highest tally since midway through 2015.
Ionia 35, Hillsdale 14 – This could eventually come into play as Hillsdale (1-1) tries to get back to the playoffs after seeing its 15-year streak end last fall and Ionia (1-1) tries to get in for the first time since 2013.
Lansing Sexton 20, Portland 14 – This provided an exciting preview of Capital Area Activities Conference White matchups to come, as the Big Reds (2-0) are set to join annual favorite Portland (1-1) in that division next year.
Saranac 27, Fowler 21 – The Redskins are 2-0 for the first time since 2011 with a win over Fowler (1-1) also for the first time since that fall.
Northern Lower Peninsula
Traverse City St. Francis 35, Maple City Glen Lake 9
St. Francis enjoyed the debut of Glen Lake’s new artificial turf field by handing the Lakers their sixth straight loss in this rivalry. The Gladiators (2-0) ran their regular-season winning streak to 24 after also beating Glen Lake 35-9 last fall. But Glen Lake would love to repeat history – in 2016 it rebounded and won 10 of its next 11 to reach the Division 6 championship game. Click for more from the Traverse City Record-Eagle.
Also noted:
Rogers City 14, Indian River Inland Lakes 7 – Inland Lakes (1-1) got to celebrate last week its first win since 2015, but Rogers City (1-1) ended the fun with its first victory since Week 6 a year ago.
Alpena 27, Sault Ste. Marie 26 – The Wildcats (1-1) stopped a two-point conversion to get a win for the second straight season over the Blue Devils (1-1).
Gaylord St. Mary 28, Newberry 21 (OT) – The Snowbirds are off to a 2-0 start for the second straight season but this time with wins over two teams that made the playoffs the year before; Newberry is 1-1 coming off an 8-3 finish.
Petoskey 14, Escanaba 7 – The Northmen (1-1) got their first win, both equaling last year’s total and avenging last season’s 39-0 defeat to the Eskymos (1-1).
Southeast & Border
Milan 41, Monroe St. Mary Catholic Central 18
The Big Reds (1-1) didn’t enjoy a great start falling by 20 two weeks ago to Chelsea, but made up for it by avenging last season’s only regular-season loss. That 2016 10-point defeat to St. Mary cost Milan an outright Huron League championship, but this win broke a three-year losing streak against the Falcons (1-1). Click for more from the Monroe Evening News.
Also noted:
Parma Western 32, Battle Creek Pennfield 20 – The Panthers are enjoying their third 2-0 start in four seasons but also went 0-2 a year ago; the Panthers, a playoff team in 2016, now must battle back from a winless start.
Homer 52, Concord 12 – These two and Springport shared the Big 8 Conference title last season, but this big win by Homer (2-0) means Concord (0-2) will need to catch up quickly to stay in the mix.
Reading 34, Springport 7 – Staying in the Big 8, Reading made a statement to move to 1-1 after two straight 3-6 finishes, while Springport (1-1) also finds itself now a win back in its title defense.
Chelsea 10, Pinckney 7 – Chelsea (2-0) scored all of its points over the final few minutes to stun Pinckney (1-1) in the latter’s second game in the Southeastern Conference White.
Southwest Corridor
Berrien Springs 27, Schoolcraft 14
Defense has been Berrien Springs’ strength in three straight playoff seasons, and the Shamrocks (2-0) earned one of their most impressive regular-season wins in some time by holding Schoolcraft (1-1) to its fewest points since Week 8 of 2014. The Eagles also hadn’t lost a regular-season game in more than two years. Click for more from the St. Joseph Herald-Palladium.
Also noted:
Climax-Scotts 52, Sand Creek 21 – A week after seeing their 19-game regular-season winning streak end, the Panthers (1-1) started anew by handing a first loss to a Sand Creek team that went 9-2 a year ago.
Delton Kellogg 34, Lawton 21 – Despite starting 1-1, Delton has put up 72 points over two games, with 34 the second-most Lawton (0-2) has given up during the regular season since 2014.
Coldwater 28, Marshall 7 – After losing to Marshall (1-1) by 10 last year and losing out on a share of the Interstate 8 Athletic Conference title because of that defeat, Coldwater (2-0) has jumped the first obstacle a tough league road.
Richland Gull Lake 10, Portage Northern 9 – The Blue Devils (1-1) have won two games in each of the last two seasons, but now own their first of this fall over a 2016 playoff team in the Huskies (0-2).
Upper Peninsula
L'Anse 32, Lake Linden-Hubbell 12
Lake Linden-Hubbell (1-1) hadn’t fallen during the regular season since 2014 and hadn’t lost to L’Anse since a 2013 District opener. But the Purple Hornets – 2-0 coming of a 2-7 run last fall – appear to have turned things around as they look to break a three-season playoff drought. Click for more from the Houghton Daily Mining Gazette.
Also noted:
Gwinn 30, Iron Mountain 24 – The Modeltowners (1-1) bounced back from a rough Week 1 defeat to Gladstone to quickly put Iron Mountain down 0-2 after the latter finished 8-3 a year ago.
Calumet 28, Negaunee 21 – This was a nonleague game but a great confidence builder for Calumet (2-0), which went 10-2 last season despite splitting with the Miners (0-2).
Norway 35, Ishpeming 22 – The Hematites (1-1) came out on a roll with a big Week 1 victory, but Norway (2-0) took that momentum away with a second straight win in the series.
Munising 20, St. Ignace 8 – The Mustangs (1-1) struggled to only two wins last season, but handed 2016 Division 8 semifinalist St. Ignace a rare early second loss.
West Michigan
Lowell 14, Rockford 0
Lowell handed the Rams (1-1) their first shutout since Week 5 of 2014 and scored all the points it needed during the first half to extend its regular-season winning streak to 19. The Red Arrows (2-0) didn’t have a penalty or a turnover in holding an opponent scoreless for the first time since Week 5 of 2015. Click for more from the Grand Rapids Press.
Also noted:
Muskegon Catholic Central 31, Frankfort 6 – The Crusaders (1-0) won this rematch of last season’s Division 8 Regional Final by a nearly identical score and remains the only team to have beaten Frankfort (1-1) since 2015.
East Kentwood 21, Orchard Lake St. Mary's 0 – The Falcons (2-0) put themselves into the thick of O-K Red talk with a surprising shutout of the reigning Division 3 champion Eaglets (0-2).
Muskegon Mona Shores 42, Zeeland West 20 – The Sailors moved to 2-0 by avenging last season’s four-point loss to West (1-1), which hasn’t won its first two games for the first time since 2013.
Muskegon 28, Lincolnshire Stevenson (Ill.) 7 – Muskegon traveled to Illinois to avenge its only regular-season loss of 2016, a three-pointer to Stevenson on the way to finishing Division 3 runner-up.
8-Player
Crystal Falls Forest Park 66, Powers North Central 58 (OT)
The Trojans (1-1) can argue they were the second-best 8-player team in the state last year, losing twice to North Central while giving the Jets their toughest games. Forest Park now also can boast that it handed North Central (1-1) its first 8-player loss, ending the Jets’ winning streak at 27 since making the switch in 2015. Click for more from the Escanaba Daily Press.
Also noted:
Deckerville 52, Lawrence 0 – The Eagles (2-0) have outscored their first two opponents by a combined 94-6, with this especially impressive against a Lawrence program that is 37-8 since moving to 8-player in 2013.
Atlanta 28, Fife Lake Forest Area 18 – Two weeks ago, Atlanta won its first game since 2014; on Thursday it moved to 2-0 for the first time since 1992 against a Forest Area team that is 1-1 but was 7-3 in 2016.
Rapid River 50, Eben Junction Superior Central 42 (2OT) – Combined with Forest Park’s win over North Central, Rapid River (2-0) looks like the team to beat in the Western Eight Conference after surviving Superior Central (0-2) and beating the Trojans in Week 1.
Bear Lake 44, Baldwin 28 – The Lakers (1-1) earned their first win ever in handing Baldwin (1-1) its first loss since moving from 11-player before this season.
PHOTO: A Newberry ball carrier is chased by Gaylord St. Mary defenders during the Snowbirds' overtime win Friday. (Photo by Jeff Rochefort.)