Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 2 Preview
August 30, 2017
By Geoff Kimmerly
Second Half editor
The break was short for many teams heading into Week 2 of this football season.
While last week’s openers were mostly split between Thursday and Friday, nearly all of Michigan’s teams will play this week’s games tonight in advance of the Labor Day holiday and start of school for many next Tuesday.
Below is our weekly look – powered by MI Student Aid – at some of the games to see no matter your neighborhood (relatively and regionally speaking) and includes games that will be played on Thursday, Friday and Saturday.
Remember, check out the MHSAA Score Center for the full schedule plus scores all three nights as they games are completed. A number of games also will be broadcast again this weekend, live, on MHSAA.tv.
Bay & Thumb
Almont (1-0) at Algonac (0-1), Thursday
After a couple of seasons at or near the top of Port Huron-area football, Algonac opened last week with a 42-6 loss to Marine City – its first non-Richmond regular-season defeat since 2014. Up next is Blue Water Area Conference rival Almont, no doubt aching to win big as well after taking four losses (two in the playoffs) from the Muskrats over the last two seasons. The Raiders are coming off a big win over 2016 playoff team Grosse Ile.
Others that caught my eye: THURSDAY Freeland (1-0) at Chesaning (1-0), Saginaw Heritage (1-0) at Flint Powers Catholic (1-0), Beaverton (1-0) at Harbor Beach (1-0), Lake Fenton (0-1) at Montrose (1-0).
Greater Detroit
Southfield Arts & Technology (0-1) at Clarkston (1-0), Friday
Southfield A&T came out on the losing end of arguably the most exciting game of opening weekend. But if its 56-54 triple-overtime defeat to powerful Davison told us anything, it’s that last year’s 8-4 finish could be just a start for the second-year program built from the former Southfield and Southfield-Lathrup. The Warriors beat Clarkston 24-18 a year ago, actually, but the Wolves appear in form already as well coming off a 42-7 win over Lapeer (27-5 over the last three seasons with two of those losses to Clarkston).
Others that caught my eye: THURSDAY Romeo (1-0) at Clinton Township Chippewa Valley (1-0), FRIDAY Toledo Whitmer, Ohio (1-0) at Detroit Catholic Central (1-0), East Kentwood (1-0) at Orchard Lake St. Mary's (0-1), Macomb Dakota (1-0) at Utica Eisenhower (1-0).
Mid-Michigan
Grand Ledge (1-0) at DeWitt (0-1), Thursday
The is the second year in a row the Lansing area’s most successful programs of the last decade have matched up (and the series will continue with DeWitt moving into the Capital Area Activities Conference Blue with Grand Ledge next fall). The Comets won last year’s meeting 28-21. Senior-dominated Grand Ledge impressed last week with a 41-14 win over Hudsonville, but a DeWitt team that put a number of new starters on the field last week also impressed coming back to nearly catch Grand Rapids Christian, on the road, before falling 38-30.
Others that caught my eye: THURSDAY Dearborn Divine Child (1-0) at East Lansing (1-0), Portland (1-0) at Lansing Sexton (1-0), Fulton (1-0) at Laingsburg (0-1), FRIDAY Beal City (1-0) at Clare (0-1).
Northern Lower Peninsula
Muskegon Catholic Central (0-0) at Frankfort (1-0), Friday
The anticipation for this one has been boiling over. Muskegon Catholic Central handed Frankfort its first and only loss last season, 35-0 in a Division 8 Regional Final at MCC on the way to winning a fourth straight MHSAA championship. The Panthers also got within 22-12 of MCC in a 2015 Regional Final, so there’s a nice build-up of history behind this meeting of small-school contenders. The Crusaders couldn’t lock down a Week 1 game this fall, so this is their season opener and the sophomore debut for heavily-followed quarterback Cameron Martinez. Frankfort did have a game in Week 1 and put up 70 points – its most in a game since 2004 – to down Manton by 30.
Others that caught my eye: THURSDAY St. Johns (0-1) at Cadillac (1-0), FRIDAY Newberry (1-0) at Gaylord St. Mary (1-0), Traverse City St. Francis (1-0) at Maple City Glen Lake (1-0), Escanaba (1-0) at Petoskey (0-1).
Southeast & Border
Pinckney (1-0) at Chelsea (1-0), Friday
Chelsea is 32-6 over its last three seasons and won all of its Southeastern Conference White games last season by at least 22 points. The Bulldogs will welcome Pinckney to the league Friday after the Pirates went 8-3 last season (their most wins since 1989) before coming over from the Kensington Lakes Activities Association West. Pinckney also had a coaching change in the offseason with defensive coordinator Rod Beaton getting a promotion, and his expertise will be especially handy this week. Chelsea 27 points last week on a Milan defense that gave up only 16 per game in 2016.
Others that caught my eye: THURSDAY New Haven (1-0) at Ida (1-0), Homer (1-0) at Concord (0-1), Petersburg-Summerfield (1-0) at Pittsford (1-0), FRIDAY Detroit Mumford (1-0) at Saline (0-1).
Southwest Corridor
Schoolcraft (1-0) at Berrien Springs (1-0), Thursday
Berrien Springs has been right on the verge of a big season over the last few, with three straight playoff appearances and a 17-5 record since the start of 2015. The Shamrocks looked ready to make this the year opening with a 53-0 win over Buchanan last week. But giving Schoolcraft its first regular season loss since 2014 would really make a statement. The Eagles are 20-2 going back to the start of 2015 and downed Fennville 41-0 to start this year’s campaign. If Schoolcraft comes through this one on top too, Berrien Springs still will have a few more opportunities to make noise – see Week 4 against Benton Harbor and Week 9 against Muskegon Oakridge.
Others that caught my eye: THURSDAY Coldwater (1-0) at Marshall (1-0), Battle Creek Central (0-1) at Portage Central (1-0), Paw Paw (1-0) at Sturgis (1-0), FRIDAY Grand Rapids South Christian (1-0) at Benton Harbor (0-1).
Upper Peninsula
Ishpeming (1-0) at Norway (1-0), Friday
The Hematites seem to be getting most of the tough ones out of the way early as they work back from last year’s 3-5 finish. Ishpeming started this fall by avenging a 2016 loss to Iron Mountain 34-7, and now comes Norway, which shut out the Hematites 14-0 last year. The slight difference this time is these teams are no longer in the same league, literally; the Knights left the Mid-Peninsula Conference for the Mid-Eastern Conference this season. They opened with a 34-7 nonleague win over Niagara (Wis.) after ending last fall as a District champ.
Others that caught my eye: THURSDAY Iron Mountain (0-1) at Gwinn (0-1), Calumet (1-0) at Negaunee (0-1), FRIDAY Traverse City Central (1-0) at Marquette (0-1), SATURDAY Munising (0-1) at St. Ignace (0-1).
West Michigan
Lowell (1-0) at Rockford (1-0), Friday
One of the best scheduling moves in the state in 2016 was the re-introduction of this matchup between two of the elite programs in all of the Grand Rapids area and statewide. Lowell won that first matchup since the end of a two-year series in 2011-12, 21-10, but it also was Rockford’s opener as it had to miss its Week 1 game last fall with a team-wide sickness. This time both teams have a win out of the way, and impressive ones on both sides. The Rams shut out Saline 14-0 to start, while the Red Arrows downed Warren DeLaSalle 36-6.
Others that caught my eye: THURSDAY Grand Rapids Christian (1-0) at Caledonia (1-0), Detroit Loyola (0-1) at Grand Rapids Catholic Central (1-0), Warren DeLaSalle (0-1) at Grandville (1-0), FRIDAY Muskegon Mona Shores (1-0) at Zeeland West (1-0).
8-Player
Crystal Falls Forest Park (0-1) at Powers North Central (1-0), Friday
At least the faces will look mostly different from those who more or less decided which was the best team in the Upper Peninsula (and arguably statewide) last season. Reigning two-time MHSAA champion North Central graduated the majority of its stars from the last two seasons including quarterback Jason Whitens, and Forest Park’s record-setting back Dan Nocerini is now playing at Michigan Tech. After losing only to North Central (twice) last season, the Trojans opened last week with a 38-36 defeat to Rapid River. But some of the same success could be brewing again for the Jets, who made it 27 straight victories with a 66-0 shutdown of Felch North Dickinson.
Others that caught my eye: THURSDAY Lawrence (1-0) at Deckerville (1-0), Mayville (1-0) at Morrice (1-0), North Adams-Jerome (1-0) at Battle Creek St. Philip (1-0), Wyoming Tri-unity Christian (0-1) at Suttons Bay (1-0).
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: East Kentwood (with red trim) faces Orchard Lake St. Mary's this week after opening with a win against Harrison Township L'Anse Creuse. (Photo by John Johnson).