Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Football Kicks Off Again, 129 Years Later

By Ron Pesch
MHSAA historian

August 25, 2017

Buried in the text on the fourth page of the Saturday, October 27, 1888, Detroit Free Press is a single, concise sentence bearing a minimum amount of detail.

“The Windsor foot ball team will play the Detroit High School team this afternoon at 3.”

To date, this is the earliest account of a Michigan high school playing the game of “foot ball.”

The following day’s paper provides only a few more details. The game was played on the Windsor Cricket Grounds. Despite the great disadvantage of playing under “American Football rules … quite different from the Canadian Rugby Union rules …” the “older and larger” Windsors won the contest, 12-6. Rosters for each squad were provided.

Under American rules of the time, a touchdown was worth four points, with a conversion kick following a touchdown worth two additional points. At the time, a field goal counted for five points and a safety was worth two. The teams, however, may have agreed to a different scoring system before the contest.

Was this the first football game for a Michigan high school? That’s unlikely, but it is certainly among the earliest published accounts involving a prep game in the state. 

It’s a fair assumption that foot ball, or some version of the game, was being played in neighborhoods before that time, at least based on the following statement found in the Jackson Citizen Patriot, dated June 18, 1867.  Only days before, Dorrance & Goodwin’s, a store on Main Street in Jackson, had placed advertisements in the newspaper’s classifieds noting the pending arrival of this new product.

“Foot Ball – The pastime was inaugurated on our streets yesterday. Three or four balls were kept in motion all day on Main street alone. It affords no little amusement to the little boys, and is certainly a healthy exercise for the larger ones. It’s all right as long as no windows are broken or horses scared. Both calamities were barely escaped scores of times during the day.”

Rutgers and Princeton are credited with playing the first college football game in 1869. A decade later, in 1879, the University of Michigan established a football team.

Detroit High School played a number of games in 1888, besides the Windsor match, including a contest with the Tappen School from the Corktown area of Detroit. Played at the Detroit Athletic Club grounds on the afternoon of Thursday November 15, a final score was not mentioned in the following day’s Free Press.

For those unfamiliar with the sport, an account of the University of Michigan versus Detroit Athletic Club contest that appeared in the November 18 Free Press served as a fine introduction to the game, and the determination behind securing “possession of a leather-covered foot ball.”

“It was very interesting to see one speedy young man, after a desperate struggle in which the spectators fully expected to see him lose an arm or a leg, get away from his captors and start like a deer, with eight or ten of the opposite side in full pursuit. He is overtaken and the leader of the pursuing party springs upon the back of the man with the inflated trophy, bearing him to the ground with a dull thud … It is also an inspiring sight to see a fleet-footed player seize the ball and run at full speed in the direction of the goal of his opponents. Then a wing-footed opponent cuts across to intercept him, makes a flying leap, grasps the fugitive around the neck or waist and both go to grass with a suddenness and velocity that transforms them into human wheels …

“While one unaccustomed to  foot ball will naturally be startled by some of the acrobatic feats, still it is impossible to watch the game for any length of time without a tingling of the blood and holding of the breath. It is most intensely exciting, continuous in action and replete with fine points of play.

“It may be explained that the goals in a foot ball game are set at a distance of 330 feet from each other. The goal is made by placing two pieces of scantling twenty feet long upright in the ground, eighteen and one-half feet apart. Another piece runs midway horizontally between the uprights, and the ball must go over the horizontal piece and between the uprights to count a goal. There are eleven men on each side and the object is, of course, to get the ball through the goal of the other. The time of game is an hour and a half each side playing forty-five minutes from each goal, with an intermission of ten minutes between halves.”

A player who ran over an opponent’s goal line, “with the ball and touched it down” was then entitled to “bring the ball in front of the goal and attempt to kick it through”…

Among those playing for the Athletic Club squad that day was “little Hugh Brooks (captain) of the high school team.” Eligibility rules for players would evolve over time.

On Saturday, November 24, Detroit High School squared off for the first of two contests with Ann Arbor High School, this one at the Detroit Athletic Club grounds. Admission to the 2:45 p.m. contests was 25 cents. A crowd of around 300 watched “an exciting illustration of how Rugby foot ball is played. The exhibition by the Ann Arbor boys was considerably better than that of the Detroiters,” noted the Free Press, “the result of that being that Detroit’s banners have been kicked into the dust.”

Ann Arbor returned home with a 12-0 victory.

A second game with Ann Arbor was quickly scheduled.

In between, on Thursday, November 29, the Detroit High School squad played the Athletic Club before a crowd of about 200.

“While the Athletics won by 12 to 0, still their playing was very loose, probably the result of over confidence.   The Athletics will have to rid themselves of this by Saturday or the Albions will make short work of them.”

A large crowd gathered in the drizzling rain in Ann Arbor on Saturday, December 8, for what appears to be the final contest of the 1888 season for the high school teams of Detroit and Ann Arbor.

“It was a fine game. (Captain) Brooks, McGraw and Wisner, for Detroit, and Jewett, Diggert, Dupont, and Rathbone for Ann Arbor, made fine plays for their respective sides.” The result was an 8 to 2 win, and redemption, for the Detroit squad.

Today, 129 years later, “football” has seen wild expansion, numerous rule changes, and huge advancement in equipment worn when compared to those pioneer days of the sport. In 2017, more than 1 million individuals will suit up for high school teams across the United States. In Michigan alone, more than 36,000 participate in prep football.

And our state’s original programs live on. On Friday, Detroit Central opened its season with a win over Detroit Loyola. Ann Arbor High School, renamed Ann Arbor Pioneer in the late 1960s, fell in its Friday opener to Muskegon.

Welcome to another season of America’s favorite pastime.

Ron Pesch has taken an active role in researching the history of MHSAA events since 1985 and began writing for MHSAA Finals programs in 1986, adding additional features and "flashbacks" in 1992. He inherited the title of MHSAA historian from the late Dick Kishpaugh following the 1993-94 school year, and resides in Muskegon. Contact him at [email protected] with ideas for historical articles.

PHOTOS: (Top) The Detroit Free Press included brief coverage of the first "reported" game on Oct. 28, 1888. (Middle) When Michigan’s state government moved from Detroit to Lansing in 1847, the old Capitol building was re-opened as the Detroit’s first city high school in 1863. To better accommodate Detroit’s growing population, the old two-story structure was remodeled into a four-story building, unrecognizable to most. The school served the city well until January 1893, when it burned to the ground. (Below) Erected in 1856 at the cost of $27,000, Ann Arbor High School at State and Huron (now site of the North Quad of the University of Michigan) was destroyed by fire in 1904. (Photos courtesy of Ron Pesch.)