Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Perry Eager to Begin Playoff Chase Again
By
Geoff Kimmerly
MHSAA.com senior editor
August 7, 2017
By Geoff Kimmerly
Second Half editor
PERRY – Swirling around in the back of his mind, Tanner Orweller sees what the most historic moment in Perry football history will look like.
The Ramblers, after coming so close so many seasons before, will make the playoffs for the first time. The entire town will turn out for the game – so many fans the bleachers won’t hold them all.
A motivating memory also replays frequently: Orweller, playing safety last fall as a sophomore on the varsity, biting on a pitch to the halfback against Maple Valley although his responsibility was to cover a receiver heading downfield.
That halfback threw a pass to the uncovered receiver, who ended up on the ground just short of the goalline. The Lions went on to defeat Perry by a point – 28-27 – and two weeks later the Rambers ended the season 5-4 and just short again of that elusive postseason berth.
“I know championships are not made in a matter of a year, or two years even,” said Orweller, also a Regional-qualifying wrestler during the winter. “You’ve got to train your whole life in order to be the best at what you do.
“There’s going to be failure in what you do, and you’ve got to know it’s not, ‘Oh no, I’m done.’ It’s, ‘Look, I’ve learned something from this. I know what I can do better. I’m going to practice those things I did wrong and make those mistakes go away so I can succeed next year.’”
Orweller and 19 teammates have been training most of their lives for the opportunity that began again Monday all over the state with the first practices of the 2017 football season.
Not counting schools playing varsity football for the first time this fall, there are 17 programs statewide that have never made the MHSAA Playoffs.
Of those 17, nine schools have existed since at least 1975, the first year football playoffs were conducted by the MHSAA.
And of those nine, Perry is one – and can make a great argument that none of the other 16 has come closer to earning another game more often.
From 1975-98, when playoff qualifiers were determined regionally by playoff-point average (based on success and strength of schedule), Perry enjoyed eight seasons of at least six wins – which would have been plenty under the current playoff format, which set an automatic qualifier at six victories when the 11-player field was expanded to 256 teams in 1999. The Ramblers had at least six wins four straight seasons from 1983-86, finishing the regular season 9-0 in 1984 but getting left out of the postseason. They then went 7-2 three times over four seasons from 1990-93, but couldn’t break through.
Perry entered the 2006 regular-season finale 5-3 and needing a win over Williamston to qualify for the first time – but lost 14-0. And then came last season and another 5-4 finish, the Ramblers’ best since that just-miss season a decade before but with a five-point loss to eventual Greater Lansing Activities Conference champion Lake Odessa Lakewood in Week 3 and then the one-point heartbreaker against the Lions a month later.
Telling that senior class that it wouldn’t have enough playoff points to make history was painful for then second-year coach Jeff Bott. And it was followed by a long offseason.
But Bott also saw the roots of a winner sinking in. An assistant at Perry for two years before taking over the program in 2015, Bott grew up in Haslett and never made the playoffs as a player – but was on the coaching staff as the program made the playoffs 12 times over 17 years with two trips to the MHSAA Finals.
He’s seen what it takes to become an annual playoff team. And he’s seen those steps taken, especially from an offseason training point of view, as the Ramblers have climbed back into the conversation.
“They playoffs weren’t something we talked about until we earned (it). I feel last year we earned the right to talk about it,” Bott said. “We aren’t there yet. But now, it’s time to finish. We just have to finish this year.”
Those finishing will mostly be new players. The roster has three seniors plus Orweller and two more juniors who were sophomores on varsity last season. The rest of their teammates are new to the top level.
But the other 13 juniors played together on junior varsity and led a team that finished 7-2, the latest strong run for a class that Orweller recalled finishing 6-1 in fourth grade – when he started having those playoff dreams for the first time.
If the Ramblers succeed in making the playoffs this season or next (or both), junior Drew Crim would be the first of his family including his dad Todd (a 1990 grad) and two uncles who preceded him to play in the postseason in a Perry uniform.
He’s seen success from a distance, cheering on cousin D.J. Zezula, who quarterbacked Clarkston to Division 1 titles in 2013 and 2014 before moving on to Wayne State University. Zezula has imparted on his cousin the importance of keeping his teammates working together and making sure they are accountable to each other on the field and off. Drew was another of the then-sophomores who came up to varsity in 2016. And Todd has pumped up his son’s confidence after watching he and his classmates grow up together.
“He says this year will be the greatest of probably all. We have a very athletic group of kids, and he thinks we will do great things – Yes, I agree,” Drew Crim said.
“I work with these guys, and I know their tenacity and drive to do better things.”
Bott, who teaches in Haslett and also coaches basketball at Perry, recalled how the Ramblers used to be known for having some sizable guys, but this year’s team has more athletes. He made a point when taking over the program to push for the addition of local Spartan Performance, which trains the team year-round with a focus on improving as a complete athlete instead of just hitting the weights.
That offseason dedication and continued improvement in a wide-open spread attack all contribute to Perry looking the part of a program on the rise.
Now the Ramblers hope to look the part of playoff team.
“This town loves football. Every Friday night there are 2,000 people here, three deep on the fence,” he said. “(Our players) are focused on giving something back here – for us, for them, but for this town. This program has been looked down on at times, and it hasn’t always been successful, but there have been great athletes and teams that came through in the 90s and we’re trying to get back to where it was.
“I’ve had a lot of people tell me in town that this is the way it used to look.”
PHOTOS: (Top) Perry linemen work through a defensive drill during Monday's opening practice. (Middle) Ramblers coach Jeff Bott addresses his varsity and junior varsity players before those first drills of the 2017 season.