Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Performance: Cass Tech's Rodney Hall
December 1, 2016
Rodney Hall
Detroit Cass Tech senior – Football
A year ago, Hall’s junior season ended on the Ford Field sideline, watching Cass Tech fall 41-27 to Romeo in the Division 1 Final after he suffered a lower leg injury two weeks before. But he came back this season fueled by championship motivation, and made it pay off. Hall threw for 220 yards and an MHSAA Finals record-tying five touchdown passes to lead the Technicians to a 49-20 win over Detroit Catholic Central in the Division 1 Final on Saturday and earn the Michigan National Guard “Performance of the Week.”
Hall started a pair of playoff games as a freshman before taking over the varsity fulltime in 2014 and leading Cass Tech to a 12-1 record. The Technicians were a combined 36-3 under him the last three seasons and scored a program-record 619 points (44.2 per game) this fall. The 6-foot-2, 210-pound signal-caller completed 10 of 18 passes in the Final and also ran for 58 yards on only seven carries. He finished this season 142 of 238 passing for 2,535 yards and 28 touchdowns, after a junior season when he threw for 2,232 yards and 20 touchdowns and ran for 1,053 yards and 14 scores.
After admitting Saturday to being a little timid to run at the start of the fall, and with a steel plate still in his ankle, Hall ran for a combined 253 yards and three touchdowns over his final three playoff games. He has committed to sign to play football at Northern Illinois University but said he’s unsure which course of study he’ll pursue. MLive-Detroit reported Hall carries a 3.4 grade-point average in its feature on the Technicians standout as one of 10 finalists for MLive’s High School Football Player of the Year award.
Coach Thomas Wilcher said: Let's say it like this: He lost one game his first year, two games his second year, zero games his third year. That's enough said. ... I think the most important thing about Rodney Hall is you have to look at his stats. He has phenomenal stats. He has a phenomenal win-loss record. I haven't been around anything like that before. I just look at his game – (he's) the gamer. He's always bringing back a victory. We went down to the wire several times, and it was all about him. And I just told him this week, 'Look, I don't need you to run the ball. All I want you to do is throw the ball. You should throw the ball for over 300 yards.’ That’s it. And I told him, just stick with the game plan; no running. And I just kept telling the offensive coordinator, don't let him run. Let him throw it. That's it."
Performance Point: “Just to be able to make it back to this point and play in this game, I was just excited to come play, and glad we won,” Hall said. “The offense was clicking, and guys were open. They did the rest. I just put it to them. … (At last season’s Final) I was crying. I was hurt that I couldn't be out there to help my teammates. I wanted (this year) bad. We made history at Cass because I think we’re the first team to go 14-0 and win the state championship. We just wanted to win this game because we’ve been losing ever since we came into high school. We have a lot of wins, but we’ve been coming up short for the last three years – and it’s great to come out with the championship this year.”
Learning to run again: “I came in (to this season), I was a little timid to run, actually. I didn't want to get hurt again and miss this opportunity. Coach, he's been pressing me to run all year, and when I finally do, I get positive yards.”
Star among the stars: “Quarterback is simple. You just have to keep everybody on the right track and make sure teammates don’t get down when we get behind. The last two weeks we’ve been losing, and I just remind my guys, ‘Come on, we can win this. We’re going to go back and score.’ Just remind them to keep scoring, remind the defense we’re going to keep getting stops, and just keep everybody’s heads up.”
Pass is present: “This year, I’ve been a way better passer. Because all offseason, I haven’t been able to run. I’ve just been working the pocket, making sure I’m looking at everything, making sure I’m reading the defense better. And I’ve had a better passing year this year, I believe.”
Leaving a legacy: “I just can’t believe it’s over with. I just want people to know I was a guy to go out there and give it all I’ve got. Just sell out for the team, and that’s what you should do – and you’ll end up a champion.”
- Geoff Kimmerly, Second Half editor
Every week during the 2016-17 school year, Second Half and the Michigan National Guard will recognize a “Performance of the Week" from among the MHSAA's 750 member high schools.
The Michigan Army National Guard provides trained and ready forces in support of the National Military Strategy, and responds as needed to state, local, and regional emergencies to ensure peace, order, and public safety. The Guard adds value to our communities through continuous interaction. National Guard soldiers are part of the local community. Guardsmen typically train one weekend per month and two weeks in the summer. This training maintains readiness when needed, be it either to defend our nation's freedom or protect lives and property of Michigan citizens during a local natural disaster.
Previous 2016-17 honorees:
Nov. 24: Ally Cummings, Novi volleyball – Read
Nov. 17: Chloe Idoni, Fenton volleyball – Read
Nov. 10: Adelyn Ackley, Hart cross country – Read
Nov. 3: Casey Kirkbride, Mattawan soccer – Read
Oct. 27: Colton Yesney, Negaunee cross country – Read
Oct. 20: Varun Shanker, Midland Dow tennis – Read
Oct. 13: Anne Forsyth, Ann Arbor Pioneer cross country – Read
Oct. 6: Shuaib Aljabaly, Coldwater cross country – Read
Sept. 29: Taylor Seaman, Brighton swimming & diving – Read
Sept. 22: Maggie Farrell, Battle Creek Lakeview cross country – Read
Sept. 15: Franki Strefling, Buchanan volleyball – Read
Sept. 8: Noah Jacobs, Corunna cross country – Read
PHOTOS: (Top) Detroit Cass Tech's Rodney Hall prepares to unload a pass during Saturday's Division 1 Final at Ford Field. (Middle) Hall hurdles a would-be Detroit Catholic Central tackler.