Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
All Hands on Deck, P-W Earns 1st Title
November 26, 2016
By Geoff Kimmerly
Second Half editor
DETROIT – Jared Smith’s final football game in a Pewamo-Westphalia uniform ended Saturday how he’d always dreamed.
He waved his arms up and down during the final seconds, beckoning to the crowd for a final blast of cheers as he first hugged teammates, then hoisted up assistant coach Nathan Thelen and spun him around a few times for probably his longest carry of the Division 7 Final.
With that, the most successful decoy in MHSAA championship game history began celebrating the history-making event that’s always mattered most.
It was apparent by halftime Saturday there would be no career rushing record for the Pirates senior back, who will graduate atop all-time lists in five other categories. He didn’t score this time and didn’t even lead his team in rushing. But the second-most traveled rusher in more than a century of Michigan high school football ended as a champion, drawing so much attention from opponent Detroit Loyola that his teammates could do the lifting in a 28-14 win at Ford Field.
“We have so many weapons on the team this year, so many tremendous athletes. … Teams are going to key on me just because of what I’ve done, and it opens up things for everybody else,” Smith said. “When everybody steps up, we’re hard to stop.
“I’ve got no problem with how we win if we come out with the win. I said at the beginning that I don’t care about my records. I just wanted a state championship.”
That championship was the first in Pirates football history, coming in their third Finals appearance, the final victory of a perfect 14-0 run. They entered the playoffs ranked No. 2 in Division 7 and beat No. 1 Traverse City St. Francis, No. 3 Saugatuck and No. 4 Ubly on the way to Detroit before downing No. 5 Loyola.
Last season, P-W led into the final four minutes of the Division 7 championship game before falling 22-16 to Ishpeming. And the lessons from that day – plus the familiarity with this stage from that trip – clearly paid off for a team that returned nine starters on both sides of the ball and the second player to go over 8,000 yards rushing for his career.
Smith entered with 8,140 yards over four varsity seasons, only 291 yards shy of the career record set by East Grand Rapids’ Kevin Grady from 2001-04. But Saturday, Smith ran for a mere 48 on 20 carries, not even the most on his team – but enough to open up opportunities for the Pirates’ pair of quarterbacks, senior Ryan Smith and junior Jimmy Lehman. They orchestrated an attack that scored the second-most points Loyola had allowed in the playoffs over the last five seasons – second only to the 30 P-W scored against the Bulldogs in a Semifinal win last fall.
Ryan Smith led the Pirates in rushing with 81 yards and a touchdown, while Lehman was 6 of 8 passing for 127 yards and a pair of touchdowns tosses to senior Logan Hengesbach. Lehman also added a touchdown run from a yard out with 5:05 to play.
That Lehman run score not withstanding, it’s been a little predictable which quarterback was going to do what. But with the Bulldogs keying on Jared Smith, it didn’t matter much. Lehman’s first touchdown pass came on play-action after a fake handoff to Smith. Ryan Smith’s running touchdown came after a fake dive up the middle to Jared, which drew the interior of Loyola’s defense as Ryan ran right two yards into the end zone.
“(The quarterback predictability) does speak to the play of our offensive line, which was solid today,” P-W coach Jeremy Miller said. “When Ryan comes in, we’re reading some stuff, and we want to get him going with his legs, but Ryan can also throw the ball, hurt you through the air. When Jimmy comes in, it’s more of a passing look for us, and we use him as more of a blocker, but then today Jimmy got a big play for us at the end of the game with his legs.
“To both of their credits, for the last two years they didn’t care who was in, they didn’t care who was carrying the ball, what we were doing. They supported each other, and that’s an example of the brotherhood we had on this team.”
Loyola, a three-time finalist this decade and the champion in 2014, pushed to the end despite facing a three-score deficit with just under nine minutes to play.
The Bulldogs (11-3) got on the board with an 18-yard touchdown pass from senior Price Watkins to junior tight end Keith Johnson, followed by a two-point run by Watkins that made the score 21-8. After Lehman’s run touchdown, Loyola drew to the final deficit on sophomore D’Vaun Bently’s scoring run with 2:04 to play.
The Bulldogs’ late offensive start surely wasn’t helped by the absence of senior Malcolm Mayes, who didn’t play (and was reported earlier in the week to be injured). The usually run-heavy veer offense gained only 123 yards on 38 carries and 186 yards of total offense.
“They attack with the D ends. They really were crashing them,” Watkins said. “So it was hard to make those outside runs. We run a veer, and it’s outside – so they crashed down with the D ends, and basically stopped us from running our plays.”
Senior linebackers Nathan Smith and Devon Pung led the Pirates’ defensive effort with nine and seven tackles, respectively. The most impressive individual defensive performance, however, came from Loyola senior linebacker Kailen Abrams – he had 16 tackles, including 4.5 for losses, at one point taking down Ryan Smith two plays in a row to help force a field goal attempt that ended up no good.
Total, the Bulldogs had nine tackles for losses and a sack. But the Pirates just kept coming.
“Our plan going in there was more concerned with that quarterback read (by Ryan Smith) than Jared. I thought with our speed, I thought we could contain Jared, but we were concerned with the read with the quarterback,” Loyola coach John Callahan said. “And he did an outstanding job on the read. He rode that until the very end, tucked it and took it.
“We watched enough film on them to know they had some receivers, had some guys. Early on that first half, the kids made some big-time plays. … (But) they aren’t just Jared, and obviously you saw that.”
The MHSAA Football Finals are sponsored by the Michigan National Guard.
PHOTOS: (Top) P-W quarterback Ryan Smith breaks a Detroit Loyola tackle during Saturday’s Division 7 Final. (Middle) Logan Hengesbach (5) and Garrett Trierweiler celebrate one of Hengesbach’s two touchdown catches.