Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Powers North Central Extends Title Legacy
November 18, 2016
By Geoff Kimmerly
Second Half editor
GREENVILLE – Their parents are taking credit for this, and for many reasons, rightfully so.
But the moms and dads who birthed the athletes rolling through Powers North Central’s football and boys basketball programs these last few years never stacked championships like this. For that matter, no class at any Michigan school has accomplished what the Jets seniors added to Friday night.
North Central’s 58-22 win over Deckerville at Legacy Field finished a second straight undefeated 8-player football championship season for the Jets, to go with two straight undefeated Class D championship teams for their boys basketball team – and ignited questions of how a school with only 115 students from a small Upper Peninsula community could come up with such a collection of talent.
Jets assistant coach Gerald Whitens provided his son, star quarterback and hoops guard Jason Whitens, with one explanation.
“Most of our parents went to North Central. It’s coming back around,” Jason Whitens said. “We had a good family group that stayed at Powers North Central, and we just kept filtering through and growing as a group. My dad said he blazed the path for us, and we just made it even bigger. So I have to give him a little credit.”
Added senior running back Bobby Kleiman, whose dad Scott also is a football assistant and played with Gerald Whitens on the school’s 1984 Class D champion basketball team: “(This kind of group) doesn’t come by often, I can tell you that. But we’re blessed to have the kids we have. The timing, everything, it just fell into place. We grew up with each other, we love each other, and it’s just a blessing to have the kids we have.”
That blessing to North Central athletics has been an unmovable obstacle for football opponents the last two seasons.
The Jets finished this run 13-0 to move to 26-0 since switching to 8-player before the start of the 2015 season.
But this most recent win didn’t come as smoothly as the score might indicate – at least during most of one quarter.
The first belonged to North Central, and the 6-foot-4, 210-pound Whitens in particular. In 2015, Kleiman became the first player in the then-five seasons of 8-player football to run for more than 200 yards in an MHSAA Final, finishing with 205. Whitens obliterated that record in the first quarter Friday, running for 231 yards and three touchdowns on only five carries as the Jets opened up a 20-0 lead.
But Deckerville, also undefeated and making its first championship game appearance since winning 8-player in 2012, didn’t fold. In fact, the Eagles (11-1) rode the running of senior tailback Austin Fritch and senior quarterback Brandon Pattullo, who combined for 162 yards rushing and three touchdowns during the second quarter to put the Eagles up suddenly 22-20 with 1:57 to play before the break.
North Central had trailed only once before this season, into the third quarter Week 2 against Crystal Falls Forest Park before coming back to win 60-42.
“We’re not used to other people scoring on us and having close games,” Bobby Kleiman said. “But we played Crystal Falls two weeks ago (a 60-50 Regional Final rematch); they’re an exact replica of this team. We had one of the craziest games ever with them, and they really prepared us for this game.”
Indeed, Whitens scored on a 44-yard run a minute after Deckerville took its lead, and the Jets never trailed again. Kleiman added a 49-yard scoring run less than three minutes into the third quarter, and Whitens added 37 and 2-yard scoring runs and a 71-yard touchdown pass to senior Marcus Krachinski.
Whitens finished with an 8-Player Finals rushing record that may not be broken in some time, 352 yards on only 17 carries (20.7 yards per carry) with six touchdowns. His numbers could’ve been greater, or at least different if for just two plays, both dropped passes that likely would’ve resulted in touchdowns. Still, Whitens completed 6 of his 12 throws for 100 yards despite rain that blew sideways for most of the first three quarters.
Deckerville had given up only 50 points total this season and only 18 during the playoffs despite facing two other undefeated teams.
“We made a nice comeback there, but you’ve still got to keep going, and we weren’t able to make some plays,” Deckerville coach Bill Brown said. “We can’t give up big plays and expect to win. We don’t have a kid like that that can get 80-yard runs every time and score.”
Fritch and Pattullo did both finish with 133 yards rushing, Pattullo on only 12 carries for an average of 11.1 yards per attempt.
Kleiman added 123 yards rushing on 10 carries despite what North Central read as Deckerville aligning to stop him early on. That read led to Whitens’ big first quarter, including a 38-yard run on the first offense play of the game, on the “dart” quarterback keeper play that North Central continued to throw at the Eagles throughout the night.
The addition of Friday’s performance gave Whitens 2,496 yards and 44 touchdowns passing this season, along with 943 yards and 22 touchdowns rushing.
He’s one of 11 seniors who played his last high school football game – and six of those seniors also played in last season’s Class D Basketball Final.
“This is the best class probably ever in the state, to do what they’ve done,” North Central coach Kevin Bellefeuil said. “Two basketball titles, two football titles, and they have to be a favorite to win a third one (in hoops).
“This is a special group of kids. We have the right mix of skill players, offensive linemen, linebackers; we have a little bit of everything.”
And some will take only a short break. Whitens said at first he’d be back to work for basketball Saturday morning. Then he self-corrected – he’ll wait until Monday instead.
“You’re never satisfied with who you were last year, or the day before. You’re always growing to get better each and every day of your life, and that’s how I go about my life,” Whitens said.
“We’ve got our eyes on the ultimate prize. This is our last year, last run at it, and we’re going to enjoy it. … I’m going to get home, join our community, let them bask in the glory with us. And then Monday morning, I’m ready to go.”
The MHSAA Football Finals are sponsored by the Michigan National Guard.
PHOTOS: (Top) Powers North Central quarterback Jason Whitens breaks away for one of his six rushing touchdowns Friday. (Middle) A Deckerville ball carrier works to get free of a North Central defender. (Below) Whitens confers with Jets coach Kevin Bellefeuil. (Photos by John Johnson/MHSAA.)