Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Playoff R2 Preview
November 3, 2016
By Geoff Kimmerly
Second Half editor
It's predictable perhaps – and yet still intriguing – how the MHSAA Football Playoffs just a week into the five-week run.
Of 38 teams selected for at-large bids to the 256-team 11-player field, only seven remain.
Of 36 undefeated teams at the end of the regular season, including six in 8-player, 34 are still alive.
At least for now. Two matchups of undefeated opponents are among games highlighted in this week's "Drive for Detroit" preview – powered by MI Student Aid. See those below, and remember to tune in to MHSAA.com for all of this weekend's matchups, scores and next week's matchups as they're determined. All games below are Friday unless noted.
Division 1
Clarkston (8-2) at Davison (10-0)
It’s been four years since these M-15 powers faced off. Clarkston has enjoyed the success since that last matchup, winning Division 1 back-to-back in 2013 and 2014, and now stands in the way of Davison extending its first 10-win season since 2006. Junior Tariq Reid has run for 2,003 yards and 36 touchdowns this fall, and no doubt will be called upon heavily as the Cardinals go for their first District title since 2008.
Others that caught my eye: Rockford (7-3) at Grandville (9-1), Detroit Cass Tech (10-0) at Dearborn (9-1), Macomb Dakota (7-3) at Utica Eisenhower (10-0).
Division 2
Traverse City Central (9-1) at Lowell (10-0)
This could be a history-making evening for Traverse City Central, which is looking to advance to the Regional round for the first time since old Traverse City High did so in 1991. The Trojans vanquished for good rival Traverse City West by a point last week but now face another team that has survived close games as well; reigning Division 2 champion Lowell pulled off a couple of impressive comebacks this fall on the way to a fourth straight season with at least 10 wins.
Others that caught my eye: Birmingham Brother Rice (7-3) at Birmingham Groves (9-1), Grosse Pointe North (8-2) at Grosse Pointe South (7-3), Oak Park (7-3) at Detroit Martin Luther King (8-2) on Saturday.
Division 3
East Grand Rapids (8-2) at Muskegon (9-1)
The west side of the state has earned its football reputation from high-powered matchups like this one could be; these are two of the storied programs in state history, although both also are hungry to add to their legacies. East Grand Rapids is seeking its first MHSAA championship since 2010 and Muskegon is playing to contend for its first since 2008. The Big Reds won their recent meetings in 2014 and 2015, and have yet to be challenged much aside from a Week 2 loss to Lincolnshire, Ill. East Grand Rapids has won seven straight since opening 1-2 with losses to Grand Rapids Catholic Central and later Lowell.
Others that caught my eye: Romulus (9-1) at Allen Park (10-0), Grand Rapids Christian (9-1) at Byron Center (9-1), Coldwater (8-2) at Chelsea (10-0).
Division 4
Marysville (10-0) at Detroit Country Day (10-0), Saturday
Country Day is surging as it seeks its first MHSAA title since 1999; the Yellowjackets have played arguably their three toughest opponents of the season the last three weeks, and handed Bloomfield Hills Cranbrook Kingswood a decisive 35-7 defeat to open the playoffs. But a defense giving up only eight points per game will face its toughest challenge from a Marysville offense led by 1,000-yard rushers Danta Chrcek (1,595) and Phillip Griffor (1,073). The Vikings are playing for their first 11-win season since 1992.
Others that caught my eye: Hudsonville Unity Christian (8-2) at Benton Harbor (10-0), Lansing Sexton (7-3) at Lake Odessa Lakewood (9-1), Detroit Mumford (8-2) at River Rouge (9-1).
Division 5
Grand Rapids West Catholic (8-2) at Portland (10-0)
It’s hard to not see this as one of the key games in the entire Division 5 bracket. Reigning champion West Catholic opened with a big road win 42-20 last week over Lansing Catholic and now gets the Cougars’ main league rival in Portland, which beat Lansing Catholic by only a point way back in Week 4. The deciding matchup tonight could be the Raiders’ powerful run game and its ability to hold onto the ball (and keep the Falcons' offense off the field) against a West Catholic defense that has given up more than seven points only once since Week 3. (Watch this game tonight on the PrepZone on FoxSportsDetroit.com.)
Others that caught my eye: Remus Chippewa Hills (9-1) at Reed City (10-0), Frankenmuth (9-1) at Freeland (10-0), Muskegon Oakridge (9-1) at Ithaca (10-0) on Saturday.
Division 6
Jackson Lumen Christi (8-2) at Schoolcraft (10-0), Saturday
This could show Schoolcraft’s stature as a contender for its first MHSAA championship since 2001. The Eagles have rumbled to nearly 47 points per game and beat rival Constantine twice in the last three weeks, but can show their stuff on a grander level against one of the state’s best-known powerhouse programs. Lumen Christi hasn’t lost since Week 3 and after opening 1-2 with defeats to West Catholic and Battle Creek Harper Creek. A win this week could be a key confidence boost for the Titans too as they pursue a first Finals trip since 2009.
Others that caught my eye: Maple City Glen Lake (8-2) at Roscommon (9-1), Calumet (9-1) at Negaunee (10-0), Napoleon (8-2) at Grass Lake (9-1).
Division 7
Saugatuck (10-0) at Pewamo-Westphalia (10-0), Saturday
A matchup of offensive stars Jared Smith and Blake Dunn make this one of the state’s most intriguing matchups in any division, regardless of the fact it’s also a rematch of last season’s District Final. Smith is up to 2,108 yards rushing this season on just 166 carries – for a 12.7 yards per carry average – and will go down as one of the top running backs in state history after setting an MHSAA record for single-season yardage as a junior with more than 3,000 as the Pirates finished Division 7 runners-up. Dunn has run for only 1,916 yards this season – 16.1 per carry – and thrown for 729 more.
Others that caught my eye: Detroit Loyola (8-2) at Grosse Pointe Woods University Liggett (10-0), Flint Hamady (8-2) at New Lothrop (9-1), Unionville-Sebewaing (9-1) at Ubly (10-0).
Division 8
Mendon (8-2) at Climax-Scotts (10-0)
Climax-Scotts finally broke a four-year playoff losing streak to Mendon last season with an 8-6 first-round win, and should be confident heading into a possible repeat, this time for a District title. The Panthers haven’t been challenged much, aside from a 20-point win over Pittsford in Week 6. Mendon has had to do a little more work under first-year coach and alum Robert Kretschman, but is riding a six-game winning streak and three-win improvement from a year ago. (Watch this game tonight on the PrepZone on FoxSportsDetroit.com.)
Others that caught my eye: Saginaw Nouvel (7-3) at Saginaw Michigan Lutheran Seminary (8-2), Newberry (8-2) at St. Ignace (9-1), Lincoln Alcona (9-1) at Frankfort (10-0).
8-Player
Crystal Falls Forest Park (9-1) at Powers North Central (10-0)
Forest Park in Week 2 gave North Central its closest game in two seasons of 8-player football, which means this rematch could go a couple different ways. The Jets, who won that night 60-42 and have scored 56 or more points in every game, may need quarterback Jason Whitens to add significantly to his 36 touchdown passes on only 91 completions this fall if the offenses come out firing again. Or Forest Park and senior running back Dan Nocerini (2,181 yards/39 TDs rushing) could work to keep Whitens off the field and the score a little lower this second time around.
Other Regional Finals: Pickford (9-1) at Engadine (10-0), New Haven Merritt (10-0) at Deckerville (9-0), Wyoming Tri-unity Christian (10-0) at Portland St. Patrick (10-0) on Saturday.
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Lowell downed Greenville in a Division 2 playoff opener last week. (Click to see more from HighSchoolSportsScene.com.)