Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Playoff R1 in Review
October 31, 2016
By Geoff Kimmerly
Second Half editor
Arguably the greatest comeback season in MHSAA football history came to an end during the first round of the playoffs this weekend.
But although Breckenridge's turnaround celebration is over, courtesy of Saginaw Nouvel, there are plenty of others that extended rebound runs for at least another week.
Redford Union, Adrian, Kent City and Norway are just a few which have experienced similar climbs this fall. Read about their latest steps and many more from the first week as we look at some of the most intriguing results from all nine divisions.
Division 1
Rockford 24, Hudsonville 7
The Rams (7-3) avenged their Week 9 loss to Hudsonville that cost Rockford the Ottawa-Kent Conference Red title outright and awarded the Eagles (8-2) a share. Rockford now plays Grandville – the third team to earn a share of the league title with the Week 9 result – in a District Final this week. Click for more from the Grand Rapids Press.
Also noted:
West Bloomfield 31, Bloomfield Hills 14 – The Lakers (6-4) just made the playoffs with an at-large bid but ended a dream season for Bloomfield Hills (9-1), which was undefeated during the regular season after going 1-8 in 2015.
Southfield Arts & Technology 24, Warren Mott 23 – The first-year Warriors (7-3) have added a first playoff win to a shared Oakland Activities Association Red title, while ending Mott’s best season in the last three at 7-3.
Clarkston 45, Lapeer 21 – The Wolves beat Lapeer 28-7 in Week 1 at Michigan Stadium and ended up responsible for two of three losses for the Lightning (7-3) this fall.
Detroit Cass Tech 35, Dearborn Fordson 7 – These teams had one loss between them coming in, but Cass Tech (10-0) will play for a seventh straight District title after handing Fordson (8-2) its second loss in three weeks.
Division 2
Traverse City Central 13, Traverse City West 12
A pair of field goals and the go-ahead extra point by Central kicker Gabe Pickett were difference makers as West wasn’t able to succeed in similar circumstances in the first playoff matchup ever between these rivals. The Trojans (9-1) scored their lone touchdown midway through the fourth quarter to add this victory to a 10-8 win over West (6-4) in Week 3. Click for more from the Traverse City Record-Eagle.
Also noted:
Fenton 49, Flint Carman-Ainsworth 19 – The Flint Metro League champ Tigers (8-2) won this matchup of title winners over the Saginaw Valley League Blue champ Cavaliers (6-4).
Oak Park 26, Detroit U-D Jesuit 17 – The Knights (7-3) bounced back from a Week 9 loss to hand the Cubs (6-3) their second defeat in three weeks.
Pinckney 28, Walled Lake Northern 17 – The Pirates (8-2) downed Northern (6-4) for the second straight week, this time to guarantee their best record since 1989.
Birmingham Brother Rice 35, Warren Cousino 16 – The Warriors (7-3) won their fourth straight and second in three weeks over a league champion, but the Patriots (8-2) can celebrate their best record since 2007 to go with the Macomb Area Conference Blue title.
Division 3
Redford Union 41, Warren Fitzgerald 34
This continues to be a banner season for Redford Union (7-3), which has its most wins since 2005, made its first playoff appearance since 2006, and now has its first playoff win in program history. Union scored the winning points with less than two minutes to play to add to its first winning season since 2007. Fitzgerald finished 8-2, its best record since 2008, and with its only other loss by two points to Madison Heights Madison in Week 7. Click for more from the Observer & Eccentric.
Also noted:
Coldwater 35, Battle Creek Harper Creek 14 – Harper Creek (7-3) may have won a share of the Interstate 8 Athletic Conference title, but in the end third-place league finisher Coldwater (8-2) took two games off the Beavers and will play for a District title.
Mason 35, Fowlerville 28 – What was supposed to be a rebuilding year for the Bulldogs (9-1) has turned into its most successful since 2011, while Fowlerville (7-3) enjoyed its best record since 2009.
Romulus 40, Trenton 14 – The Eagles (9-1) have made the playoffs three straight seasons, but this was their first playoff win since 1999; Trenton ended its third straight playoff season at 6-4.
Grand Rapids Christian 35, Zeeland West 32 – This was the kind of finish expected from traditional west side powers, with the Eagles (9-1) winning a ninth game for the first time since 2012 and West (7-3) suffering its earliest season end since not qualifying for the postseason in 2009.
Division 4
Marysville 46, St. Clair Shores South Lake 38
The Vikings (10-0) are enjoying their first double-digit wins season since 2000, but will continue to face also-undefeated Detroit Country Day this weekend only because they survived the pesky Cavaliers. South Lake (7-3), which claimed a share of the MAC Silver title this fall, stayed close throughout – but the MAC Gold champions hung on to earn a second District title game berth in three seasons. Click for more from the Port Huron Times Herald.
Also noted:
Escanaba 48, Whitehall 27 – The Eskymos (8-2) earned their first playoff win, since 2011 to give them eight total for the first time since 2009, while leaving Whitehall at 6-4 for the second straight season.
Allendale 35, Wyoming Kelloggsville 19 – The Falcons (8-2) have enjoyed a momentous two weeks, first earning a share of the O-K Blue title with a Week 9 win and this weekend downing O-K Silver champion Kelloggsville (8-2).
Flint Powers Catholic 20, Lake Fenton 19 – Powers (6-4) scored during the final seconds to move on to a third straight District Final and end Genesee Area Conference Red champion Lake Fenton’s season at 8-2, its best record since 2013.
Adrian 27, Grosse Ile 20 (OT) – The Maples (6-4) have enjoyed one of the state’s best rebound seasons as well, with this playoff victory adding to their first winning season since 2011; Grosse Ile also bounced back from 4-5 a year ago to finish 8-2, their best since 2012.
Division 5
Almont 28, Richmond 27
The upset of the week statewide arguably came in this Blue Water Area Conference rematch, as the Raiders avenged a 34-21 Week 6 loss to the champion Blue Devils. Almont (7-3) has advanced to a District Final three years in a row and now will face Algonac, the BWAC runner-up which beat the Raiders 14-7 in Week 2. Richmond (8-2) hadn’t lost since falling to Marysville on opening night. Click for more from the Port Huron Times Herald.
Also noted:
Remus Chippewa Hills 32, Clare 27 – The Warriors (9-1) made their third straight District Final (and earned a rematch with rival Reed City) by edging the Jack Pine Conference champion Pioneers (8-2).
Grand Rapids West Catholic 28, Lansing Catholic 6 – The reigning Division 5 champion Falcons (8-2) are on the road to start this playoffs, but didn’t seem to mind traveling to down Lansing Catholic (8-2) for the fourth straight postseason.
Dowagiac 28, Buchanan 25 – The Chieftains (7-3) guaranteed their best record since 2013 and will play for their first District title since 2011 after handing Buchanan (5-4) its second loss in three weeks.
Southfield Bradford 38, Brooklyn Columbia Central 33 – In their first playoff game ever, the Bulldogs (8-2) earned their first postseason win as well, ending the Golden Eagles’ second straight playoff run at 7-3.
Division 6
Kent City 20, Montague 19
The Eagles’ turnaround season just keeps getting better as well. They’ve gone from 1-8 in 2015 to 8-2 with their first playoff berth and win since 2001 after also clinching a shared Central State Activities Association Silver championship. Montague (7-3) ended its season with three losses by a combined 12 points after finishing second in the West Michigan Conference. Click for more from the Local Sports Journal.
Also noted:
Calumet 42, Boyne City 8 – The Copper Kings (9-1) added a ninth win for the first time since 2009 by holding Boyne City (6-4) to only 159 yards.
Montrose 52, Laingsburg 21 – The Rams (7-3) secured their most wins since 2013 by earning their fourth straight while handing Laingsburg (8-2) only its second defeat.
Napoleon 25, Michigan Center 24 – The Pirates stayed alive in their first playoff run since 2005 by edging Michigan Center (6-4) for their first playoff win since 2000.
Detroit Central Collegiate 12, Byron 7 – The Trail Blazers have bounced back from a 1-4 start to move to 6-4 for the fourth time in five seasons; Byron finished its fifth playoff season over the last six at 7-3.
Division 7
Gobles 50, Lawton 12
Count Gobles among the handful that have battled back from a regular-season loss to claim a playoff rematch. The Tigers (8-2) had fallen to Lawton 31-21 in Week 5 and actually had dropped four straight to the Blue Devils (8-2). Gobles now will play for its first District title since 2005.
Also noted:
Iron Mountain 46, Gwinn 32 – The Mountaineers (8-2) continued their best season since 2011 by ending the best for Gwinn (6-4) since 1999.
Unionville-Sebewaing 18, Cass City 14 – The Patriots have built from 1-8 in 2014 to 5-5 last fall and now 9-1 after defeating Cass City (6-4) for the second time this season by four or fewer points.
Concord 21, Springport 14 – A Week 6 loss to Springport cost Concord (8-2) the outright Big 8 Conference title, but this avenging ended the Spartans’ best season since 2011 at 7-3.
Detroit Loyola 45, Madison Heights Madison 12 – The Bulldogs (8-2) firmed up further their status as favorite on their side of the Division 7 bracket by eliminating the MAC Silver co-champ Eagles (6-4).
Division 8
Saginaw Nouvel 21, Breckenridge 6
The greatest turnaround in MHSAA playoff era history came to an end with Nouvel’s ousting of Breckenridge, which finished 9-1 and was undefeated during the regular season after not winning a game in 2015. No team dating to at least the first playoff season of 1975 had accomplished a winless-to-undefeated turnaround. The Panthers (7-3) held the Huskies to their fewest points this fall. Click for more from the Saginaw News.
Also noted:
Royal Oak Shrine 21, Fowler 14 – Shrine (8-2) earned a chance at its first District title since 2008 by handing Fowler (6-4) its first playoff-opening loss since 2010.
Clarkston Everest Collegiate 22, Waterford Our Lady 21 – Everest (8-2) set a program record for wins by avenging a three-point Week 6 loss to Our Lady (6-4).
Newberry 16, Gaylord St. Mary 14 – The Indians (8-2) held on for their first playoff win since 2004, ending St Mary’s first playoff season since 2009 at 6-4.
Norway 15, Iron River West Iron County 14 – The Knights (8-2) continued to put last year’s 2-7 into distant memory with their first playoff win since 2006.
8-Player
Engadine 38, Cedarville 30 (OT)
Their Week 7 meeting – a 52-42 Engadine win – was one of the top 8-player games statewide this season. So it made sense they’d follow with a classic. Engadine moved to 10-0 for the first time as an 11 or 8-player program after trailing by 14 points during the fourth quarter, and the Eagles also are now 3-1 against Cedarville (6-4) in playoff games over the last six seasons. Click for more from 9&10 News.
Also noted:
Portland St. Patrick 34, Camden-Frontier 28 – The Shamrocks (10-0) have won only two games by single digits this season, and becoming the latest opponent to make that push was not a bad way for Camden-Frontier (8-2) to end its first season of 8-player.
New Haven Merritt 52, Owendale-Gagetown 14 – Merritt (10-0) continued the best season of its five-year history with its first playoff win; the Mustangs handed Owendale-Gagetown (8-2) both of its losses this fall.
PHOTO: Pinckney defenders close in on a Walled Lake Northern ball carrier during Friday's Pirates win. (Photo by John Johnson.)