Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Playoff R1 Preview
October 28, 2016
By Geoff Kimmerly
Second Half editor
The 42nd MHSAA Football Playoffs begin tonight with most of this season’s 272 qualifiers taking the field across both peninsulas and nine divisions.
And there certainly is an air of familiarity in these first-round matchups.
This week’s Drive for Detroit preview – powered by MI Student Aid – touches on five games of intrigue in every division, including a number of rematches of meetings from earlier this season – or in the case of our top Division 1 contest, a rematch of a league title-deciding game played only a week ago.
Division 1
Rockford (6-3) at Hudsonville (8-1)
There isn’t much to say that hasn’t been over the last week. These teams met seven days ago, with Hudsonville claiming a 14-7 win to create a three-way championship in the Ottawa-Kent Conference Red between the Eagles, former lone leader Rockford and Grandville. These two also met in the playoffs the last three seasons; Rockford avenged a one-point Week 9 loss a year ago by beating Hudsonville 21-13 for a District title.
Others that caught my eye: Lapeer (7-2) at Clarkston (7-2), Canton (7-2) at Northville (7-2), Macomb Dakota (6-3) at Clinton Township Chippewa Valley (6-3), Dearborn Fordson (8-1) at Detroit Cass Tech (9-0) on Saturday.
Division 2
Traverse City West (6-3) vs. Traverse City Central (8-1) at Thirlby Field
These neighbors will meet at their shared stadium for the first time in the playoffs, and in front of a crowd that could approach 10,000. Central’s 10-8 win over West in Week 3 ended up giving the Trojans’ a one-win edge over the Titans for the Big North Conference championship. West has lost three in a row to Central, and went on this season to fall close to Benton Harbor and then to Coldwater last week. Central’s only defeat was two weeks ago in triple overtime at Birmingham Brother Rice – and this could be close again too with these teams knowing each other so well.
Others that caught my eye: Portage Northern (5-4) at Portage Central (8-1), Flint Carman-Ainsworth (6-3) at Fenton (7-2), Oak Park (6-3) vs. Detroit U-D Jesuit (6-2) at Hazel Park, Birmingham Brother Rice (6-3) at Warren Cousino (8-1).
Division 3
Battle Creek Harper Creek (7-2) 73.222 at Coldwater (7-2)
Coldwater handed Harper Creek its only loss this season in the Interstate 8 Athletic Conference – 19-7 in Week 7 – but then watched the Beavers share the league title as the Cardinals finished third. But with a schedule that included five games against teams with winning records and three wins over playoff qualifiers, Coldwater earned the right to host this week as it looks to build on last season’s Division 3 Semifinal run. Harper Creek, meanwhile, is back in the playoffs after going 3-6 a year ago and has secured its best record since 2013.
Others that caught my eye: Zeeland West (7-2) at Grand Rapids Christian (8-1), Zeeland East (6-3) at Byron Center (8-1), St. Joseph (6-3) at Stevensville Lakeshore (6-3), East Lansing (6-3) at DeWitt (8-1).
Division 4
Bloomfield Hills Cranbrook Kingswood (7-2) at Detroit Country Day (9-0), Saturday
Successful in many sports, Cranbrook Kingswood hasn’t had the same kind of long-standing championship tradition in football – but has put together a 22-8 record over the last three seasons under coach Joe D’Angelo, who earned most of his 222 career wins at Detroit Country Day from 1977-97. These two met in the District Final a year ago and Country Day won 42-7. The Yellowjackets dominated most of this fall too but have had to work through close wins the last two weeks against Detroit U-D Jesuit and Temperance Bedford.
Others that caught my eye: Allendale (7-2) at Wyoming Kelloggsville (8-1), Grand Rapids South Christian (5-4) at Benton Harbor (9-0), Flint Powers Catholic (5-4) at Lake Fenton (8-1), St. Clair Shores South Lake (7-2) at Marysville (9-0).
Division 5
Grand Rapids West Catholic (7-2) at Lansing Catholic (8-1)
A rematch of a Division 5 Semifinal from last season kicks off opening night, with more familiar faces on the Falcons’ side but offensive weapons of similar skills leading both. Quarterback Gaetano Vallone and running back/previous quarterback David Fox are the recognizable names from last year’s playoff run, while Lansing Catholic quarterback Michael Lynn has stepped in this season to provide similar run/pass dual threat ability. West Catholic is coming off a tough three-point loss to Allendale last week that cost the Falcons an outright O-K Blue title, and they face the prospect of three road games to get back to the Semifinals. Lansing Catholic’s only loss was by a point in Week 4 to rival Portland, which plays on the other side of this District bracket.
Others that caught my eye: Clare (8-1) at Remus Chippewa Hills (8-1), Saginaw Swan Valley (6-3) at Freeland (9-0), Buchanan (5-3) 56.069 at Dowagiac (6-3), Algonac (8-1) 81.667 at Detroit Denby (8-1).
Division 6
Watervliet (7-2) at Jackson Lumen Christi (7-2)
Watervliet has scored at a school record-setting pace the last two seasons, averaging 52 points per game in 2015 and 55 this fall – with 30 and 58 in its losses. The Panthers will get the chance to see how that prowess transfers against an opponent that’s seen and contained its share of strong offenses. The Titans have given up just fewer than 17 points per game against a schedule that’s included four playoff teams and a couple more that contended for bids.
Others that caught my eye: Montague (7-2) at Kent City (7-2), Montrose (6-3) at Laingsburg (8-1), Constantine (6-3) at Schoolcraft (9-0), Boyne City (6-3) at Calumet (8-1) on Saturday.
Division 7
Madison Heights Madison (6-3) vs. Detroit Loyola (7-2), Saturday at Hazel Park
Neither of these teams would be a surprise finalist at Ford Field next month; Loyola is a regular on championship weekend and claimed a Detroit Catholic League AA title this fall, while Madison shared the Macomb Area Conference Silver title with teams playing in the Division 3 and Division 4 brackets. The Bulldogs have reached the Semifinals each of the last four seasons, while Madison is seeking its first run that deep since 2007 – but has played in Division 5 and 6 over the last decade.
Others that caught my eye: Gwinn (6-3) at Iron Mountain (7-2), Elkton-Pigeon-Bay Port Laker (7-2) at Ubly (9-0), Springport (7-2) at Concord (7-2), Clinton (6-3) at Sand Creek (8-1).
Division 8
Saginaw Nouvel (6-3) at Breckenridge (9-0)
Breckenridge already has achieved the most incredible turnaround in MHSAA playoff-era history, becoming the first team to from 0-9 (in 2015) to 9-0. The Huskies have accomplished this following a sophomore quarterback who should keep the program rolling forward. Nouvel, meanwhile, has played itself into a sixth playoff berth over the last seven seasons, with a big win over Mount Pleasant Sacred Heart in Week 9 getting the Panthers back in the hunt. The Irish are the only common opponent between the two; Nouvel won 35-7, while Breckenridge won 40-32 but way back in Week 3 as it was just starting to catch stride.
Others that caught my eye: Mendon (7-2) vs. St. Joseph Lake Michigan Catholic (8-1) at Bridgman, Pittsford (6-3) at Morenci (6-3), Iron River West Iron County (6-3) at Norway (7-2), Clarkston Everest Collegiate (7-2) at Waterford Our Lady (6-3) on Saturday.
8-Player
Lawrence (8-1) at Wyoming Tri-unity Christian (9-0) at Wyoming Lee
Tri-unity Christian is welcomed to its first playoffs tonight by having to face 2014 champion Lawrence – but should feel pretty good about that match-up after downing the Tigers 53-14 in Week 7. That was Lawrence’s only loss, and it’s beaten two other playoff teams over the last four weeks. But the Tigers must score; their 14 points against the Defenders were the most given up this season by Tri-unity, which is allowing only 4.7 points per game.
Others that caught my eye: Cedarville (6-3) at Engadine (9-0). Owendale-Gagetown (8-1) at New Haven Merritt (9-0).
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: St. Joseph will kick off its ninth playoff appearance over the last 11 seasons tonight against Stevensville Lakeshore, which beat the Bears 31-12 in Week 4. (Click to see more from HighSchoolSportsScene.com.)