Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
'Battle for the Bell' Rings for 110th Tilt
October 5, 2016
By Tom Kendra
Special for Second Half
The Whitehall vs. Montague football game actually begins on Thursday night far away from any football field, with a huge crowd from each town, bands, cheerleaders, players, coaches and school officials.
For the coin toss.
In a scene reminiscent of a Revolutionary War battle, the aforementioned delegations marched toward each other on the evening of Thursday, Sept. 22, and met – Whitehall in red and Montague in blue – on the bridge over the White River, which separates the two northern Muskegon County towns.
No shots were fired or punches thrown, but simply a coin was tossed high in the air by veteran MHSAA official Chuck Hulce (who, by the way, coached Montague from 1969 to 1977 and then Whitehall from 1979 to 1981) and the 110th edition of the “The Battle for the Bell” was underway.
“This is something I’ve been dreaming about my whole life – playing Whitehall, the cross-town rival where I know everyone, my senior year,” said Montague senior wide receiver Josh Weesies. “It’s huge for me. We’ve been grinding all summer just thinking about this game.”
Montague, with a population of 2,361 and covering 3.27 square miles, boasts the World’s Largest Working Weathervane and 1961 Miss America Nancy Fleming – and boasted a 59-48-2 edge in the all-time series over Whitehall heading into this year’s game.
Whitehall, with a population of 2,706 and covering 3.79 square miles, counters with the historic Howmet Playhouse and 11-year Major League Baseball player and Gold Glove winner Nate McLouth, who quarterbacked the Vikings to back-to-back wins in the series in 1998 and 1999.
The game has always been about bragging rights, but this year’s clash was much more. For the first time since 1985, both teams came into the game undefeated and both were state-ranked. Whitehall was 4-0 and ranked eighth in the Associated Press Division 4 poll, while Montague was also 4-0 and ranked sixth in Division 5.
The pre-game festivities on Sept. 22 were all about White Lake area unity as the two communities came together for a “Pink Out” event to raise money for St. Jude’s Hospital and the fight against cancer – and the marching bands even performed together on the field before the game.
Then it was time to take sides.
“This rivalry is very special for me,” said Whitehall senior quarterback Casey Huizenga. “I know all the Montague kids. We’re friends, but during this game we’re going all out.”
Huizenga and Whitehall actually struck first in the game, which was played on a perfect early fall night in front of 5,000 fans at Montague.
Whitehall junior Tylor Russell returned the opening kickoff deep into Montague territory, setting up a 1-yard plunge by Huizenga for a quick 6-0 Vikings’ lead.
But it didn’t take long for Montague’s myriad offensive weapons to come out. On the ensuing possession, Montague senior quarterback Dylan Stever (good friends with Huizenga, incidentally) connected with junior Jake Jancek on a 16-yard touchdown pass to tie the score.
Jancek was the first of six Wildcats to score touchdowns in the game, which featured 40 points in the first quarter alone, with Montague holding a 27-13 edge. Also scoring for the Wildcats were junior Eddie Caviedes, sophomore Bryce Stark, Weesies, sophomore Kenyon Johnston and Stever.
The difference in the game was Montague’s defense completely shutting down the Whitehall offense after the first quarter.
Whitehall’s only score after the first 12 minutes was a 90-yard interception return by junior Justin Brown in the fourth quarter, which completed the scoring in a decisive 41-20 Montague victory. The night ended with fans heading for their cars and the Wildcats ringing the red, white and blue victory bell for the ninth time in the last 11 years.
“It’s fun to be here with the whole community at one game,” said 13th-year Montague coach Pat Collins, who played quarterback and led the Wildcats to the 1992 Class CC championship game at the Pontiac Silverdome, where they lost to Detroit dePorres, 12-7. “It’s a real special moment every year up here.”
Collins has turned Montague into a state football powerhouse, as it’s made the MHSAA Playoffs in 11 of his first 12 seasons as head coach. What is more impressive is what his teams have done once they get there. Montague made it at least to the third round of the playoffs eight straight years from 2004 to 2011, at least to the Semifinals five straight years from 2005 to 2009 and won back-to-back Division 6 championships in 2008 and 2009.
Montague (5-1), which was upset by North Muskegon in the rain on Sept. 30, is heavily favored at Hart this week, which would set up a showdown at Muskegon Oakridge (5-1) on Oct. 14 for the West Michigan Conference title. For the playoffs, Montague’s enrollment has increased to 414 and the Wildcats are now considered a “bubble team” which could end up in either Division 5 or Division 6.
Whitehall (4-2), a larger school with 654 students, could clinch its third-straight Division 4 playoff berth with two wins over its final three games, starting with this week’s showdown at Ravenna (4-2).
While Montague has been a model of stability with just two head football coaches during the past 31 years (Ken Diamond from 1986 to 2003 and Collins from 2004 to present), Whitehall has been just the opposite.
The Vikings have had five different head coaches since 2002, but it appears they have found their man in Dewitt native Tony Sigmon, who has a 19-9 record over the past three seasons after a 1-8 start in his first season in 2013.
For Sigmon, the first step to competing for West Michigan Conference titles and MHSAA playoff victories is being able to consistently go toe-to-toe with rival Montague.
“This game, this rivalry is what high school football is all about,” Sigmon said. “It’s a game that has become a huge community event, and it drives both teams to keep getting better.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS: (Top) Montague players gather to ring the trophy bell after Montague defeated Whitehall, 41-20, in the "The Battle for the Bell." (Middle) Montague junior Jake Jancek elevates to grab this 16-yard touchdown pass from Dylan Stever in the first quarter, while Whitehall's JoJo Dowdell defends. (Below) The Whitehall and Montague bands performed together before the big game between the two northern Muskegon County schools. (Photos by Tim Reilly.)