Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Behind Scenes, St Mary's Goes to Goddard
September 27, 2016
By Keith Dunlap
Special for Second Half
As a coach and athletic director at Orchard Lake St. Mary’s over nearly three decades, George Porritt has been asked plenty of times to recall details from his football program’s storied past.
That comes with coaching a program that annually has a roster full of highly-touted high school players coveted by college recruiters and has seen the best not only shine for prominent college programs but also NFL organizations (see Allen Robinson of Jacksonville).
“When was the last time a player did that?”
“What is the school record in this category?”
“How often has your team done this in a season?”
“When was the last time you lost to this opponent?”
Porritt’s answer is usually quick and consistent.
“Ask Robin Goddard,” Porritt typically says.
For the past 40 years, turning to Goddard has been a frequent option for anyone around St. Mary’s, and for that matter, other schools around the state.
It is why there will be lots of people in the prep sports community thinking of him when he has surgery on Thursday to break up kidney stones that have been bothering him during recent weeks.
Goddard each year puts together media guides with records and teams at St. Mary’s that go all the way back to the early 1900s. (See "Michigan's Football Past: A Must Read")
He can easily point out the fact that St. Mary’s won a state basketball championship in 1933, lost in the state basketball semifinals in 1919 and won its first state baseball championship in 1913. (Note: The MHSAA was not formed until Dec. 1924; previous championship tournaments were hosted by various entities around the state.)
“If he doesn’t have it in something, he finds it right away,” Porritt said. “He goes to the library and he tries to dig it up. He calls the other school and has done it for years. He keeps a great history of our school.”
Surely though, there have to be times when people raise their eyebrows at Goddard and wonder how he can possibly get accurate information from a century ago, right?
Actually, not really.
Not around St. Mary’s, anyway, even if it is hard to fathom for many others that high school sports in Michigan actually did exist before the start of World War I.
“I won’t even challenge him,” Porritt said. “I know he found it somewhere. He’ll tell other schools what their records are historically, and they don’t even know what theirs is. He has fun doing it and will go anywhere and find any way to find out the history of whatever he is looking into.”
Goddard’s importance to the school isn’t limited to being arguably the Encyclopedia Britannica of prep sports in the state of Michigan.
Also a facilities coordinator and valuable fundraiser, Goddard has spearheaded projects to put a track and lights at the football field, and was the architect of one of the most ambitious and out-of-box ideas ever seen at the school – the red artificial playing surface now on the football field.
During Labor Day weekend in 2011, Goddard flew to Cheney, Wash., to meet with officials at Eastern Washington University, which at the time had the only red-colored artificial football field in the country.
Goddard picked the brains of the folks at Eastern Washington, came home and started a fundraising effort to try and secure $600,000 to bring a red-colored artificial surface to St. Mary’s.
By the following spring, the funds were raised and construction began on the field that was ready by the start of the 2012 season.
At the time, it was the third red-colored field in the country in addition to Eastern Washington and a high school field at Canyon High School in Texas.
Goddard also helped start the annual Polish Country Fair that takes place on the St. Mary’s campus every Memorial Day weekend, which is one of the most regularly-attended festivals in the Detroit area.
Len Karschnia, an administrator and assistant coach for the both the football and basketball teams at St. Mary’s, said when Goddard gets in touch with alums who have the means to donate back to the school, there usually is no hesitation because of their respect for Goddard.
“They always trust Robin to do that,” Karschnia said. “Everything he does (is) for the kids and the school, and that is why nobody is really reticent to give back to any projects that he runs because if he tells you on Tuesday he wants $500 to put up a banner in the gym, on Thursday the banner is up and done and there is a plaque on the wall saying thanks to whoever gave it to him.”
A staple at the school since he arrived in 1976, there obviously will be a lot of prayers and well-wishes around the state for a speedy recovery from surgery.
“He is a guy that whatever St. Mary’s needs, he’ll do it and he doesn’t need any fanfare for his good deeds,” Karschnia said. “It’s all for the kids, for George and for the school. That is really his value.”
PHOTOS: (Top) Orchard Lake St. Mary's takes on Detroit Cass Tech on its home red turf in 2012. (Middle) Tucked away in the McLane Stadium bleachers, Robin Goddard watches the Eaglets' run to the 2015 Division 2 baseball championship. (Top photo by Terry McNamara.)