Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 5 Preview
September 22, 2016
By Geoff Kimmerly
Second Half editor
There are 100 undefeated Michigan high school football teams at the midpoint of this season. Another 136 teams have only one loss heading into Week 5, which will be played out in most places tonight.
Eventually every fall, the elite emerge from all of those with great starts. And this looks like it's going to be that week for the 2015 season.
A number of our undefeated teams take on those from the group with one loss. Many of those matchups are mentioned below in this week’s Drive for Detroit preview, powered by MI Student Aid. Many more may be discussed in Monday's review of the weekend; be sure to tune back in then.
To see the weekend's full schedule, check out the MHSAA Score Center. All games below are Friday unless noted.
Bay & Thumb
Millington (4-0) at Frankenmuth (4-0)
A year doesn’t go by when this isn’t one of the must-see games from the Saginaw Bay area. There’s just too much history between the two; Millington has handed Frankenmuth its only two Tri-Valley Conference East losses over the last five seasons, and three of the Cardinals’ five league losses over the last five seasons came to the Eagles. Frankenmuth owns the most recent victory, 28-7 last year, and has outscored four opponents by a combined 150-20 this fall. Millington’s margin so far is 182-28 – and this one could see more offense than defense with standout quarterbacks Jared Davis and Bryce Bearss leading the Eagles and Cardinals, respectively.
Others that caught my eye: Brighton (3-1) at Grand Blanc (4-0), Croswell-Lexington (3-1) at Algonac (4-0), Montrose (3-1) at Lake Fenton (4-0), Midland Dow (4-0) at Flint Powers Catholic (2-2).
Greater Detroit
Detroit Catholic Central (4-0) at Birmingham Brother Rice (3-1)
What gives this an edge over the many other 4-0 vs. 3-1 matchups in the Detroit area this week is a few-fold. The winner certainly has an upper hand in the Detroit Catholic League Central, annually one of the state’s most competitive leagues. But it’s also intriguing because of Brother Rice’s bounce-back from 2-7 a year ago – its first sub-.500 finish since 1985. The Warriors’ lone loss this fall was to Indiana power Mishawaka Penn; DCC handed previously-undefeated Cleveland St. Ignatius a first loss last week and also owns an always-impressive win over Toledo Whitmer. The Shamrocks’ 35-7 win over Brother Rice in 2015 was their first against the rival after three straight losses; Rice surely will be looking to start a new streak.
Others that caught my eye: Romulus (4-0) at Dearborn (3-1), Detroit East English (3-1) at Detroit Cass Tech (4-0), Romeo (3-1) at Utica Eisenhower (4-0), Dearborn Fordson (4-0) at Redford Thurston (3-1).
Mid-Michigan
Stockbridge (3-1) at Lake Odessa Lakewood (4-0)
These two have combined to score 73 and then 103 points in their most recent meetings, respectively, and Stockbridge quarterback Mason Gee-Montgomery is coming off throwing eight touchdown passes to pass 100 for his career last week. Lakewood hasn’t scored fewer than 37 points this fall, and both teams are giving up their share as well. In addition to the obvious entertainment factor, this is a big one because it could decide the eventual Greater Lansing Athletic Conference champion. The Vikings are reigning champs, and with Stockbridge and Olivet are 2-0 in league play with two more league games left after this weekend.
Others that caught my eye: Laingsburg (4-0) at Fowler (3-1), East Lansing (2-2) at Holt (2-2), Flint Hamady (2-2) at Durand (4-0), New Lothrop (4-0) at Byron (3-1).
Northern Lower Peninsula
Charlevoix (4-0) at Maple City Glen Lake (3-1)
The Northern Michigan Football Conference Leaders division standings could clear up a little bit this week with this result; the winner will join Frankfort (which plays a crossover) as the only undefeated teams left in league play. This isn’t unfamiliar territory for the Rayders; they finished second in the Leaders in 2014. Glen Lake hasn’t been in contention since the formation of the NMFC that fall – but looks early more like the 2012 and 2013 teams that won Northwest Conference titles. The Lakers’ loss this season was by a mere eight points to powerhouse Traverse City St. Francis, and they beat 3-1 Onekama 42-7 a week ago. Charlevoix has an impressive win though too, by eight over NMFC Legends co-leader Boyne City in Week 2.
Others that caught my eye: Johannesburg-Lewiston (2-2) at Frankfort (4-0), Traverse City Central (4-0) at Gaylord (2-2), Houghton Lake (3-1) at Roscommon (4-0), Lincoln Alcona (3-1) at Whittemore-Prescott (3-1).
Southeast & Border
Adrian Madison (3-1) at Sand Creek (4-0)
Six of eight teams in the Tri-County Conference are .500 or better so far, and the league has a couple of significant matchups this week. Sand Creek gets a chance to prove it will stick in contention with also-undefeated Clinton and Ottawa Lake Whiteford. The Aggies have more wins than they’ve totaled in an entire season since 2011, but Madison – which lost to Clinton by only eight in Week 3 – is halfway to earning its first playoff berth since 2009.
Others that caught my eye: Tecumseh (2-2) at Chelsea (4-0), Springport (4-0) at Homer (2-2), Dundee (2-2) at Ida (4-0), Grand Ledge (3-1) at Jackson (2-2).
Southwest Corridor
Lawton (4-0) at Gobles (4-0)
This rivalry has been on, and then off, and now on again a few times over the last 15 years, but this edition might be the most meaningful in a while – and not just because Lawton won a nail-biter 30-27 a year ago. Both are staring down reigning champion Schoolcraft in the Southwestern Athletic Conference Central, with Lawton getting the Eagles next week and Gobles getting them in Week 7. Both are contenders to take the title away; Gobles has scored at least 50 points three weeks in a row, and Lawton has given up 12 – total – in four games.
Others that caught my eye: Battle Creek Lakeview (3-0) at Portage Central (3-1), Edwardsburg (4-0) at Dowagiac (2-2), Parchment (3-1) at St. Joseph Lake Michigan Catholic (4-0), Bark River-Harris (2-2) at Climax-Scotts (4-0) on Saturday.
Upper Peninsula
Lake Linden-Hubbell (4-0) at Newberry (4-0)
The Mid-Eastern Conference has seen the share of top games in the Upper Peninsula so far, and this one could finish the sorting for this season. Newberry, in fact, can clinch a share of the league title, which would its first since 2005 in the Straits Area Conference. The Lakes won the final Great Western Conference title last fall but have played only one Mid-Eastern game so far. They need to win this one to not only take the lead, but keep alive a 13-game regular-season winning streak that this fall included handing Hancock its only loss so far.
Others that caught my eye: Calumet (3-1) at Hancock (3-1), Norway (4-0) at Ishpeming (2-1), Menominee (4-0) at Kingsford (3-1), Gwinn (3-1) at Negaunee (4-0).
West Michigan
Whitehall (4-0) at Montague (4-0)
This is a rematch of one of the classics from the Muskegon area a year ago; Montague won 29-28 in Week 5, which ended up contributing significantly to the Wildcats winning the West Michigan Conference championship. Comparing results against the same first four opponents from a year ago, Montague has been far more dominant this fall, outscoring those teams by a combined 173-24. Whitehall earned an impressive 50-47 win over much-improved Wyoming Kelloggsville in Week 1 and hasn’t slowed, running for 402 yards against Hart last week.
Others that caught my eye: Zeeland West (3-1) at Byron Center (3-1), Grand Rapids Christian (4-0) at Cedar Springs (3-1), Muskegon Reeths-Puffer (3-1) at Muskegon (3-1), Lowell (4-0) at Greenville (3-1).
8-Player
Battle Creek St. Philip (4-0) at Camden-Frontier (3-0), Saturday
Camden-Frontier made its 8-player debut Week 1 by breaking a 19-game losing streak and has absolutely dominated, outscoring its first three opponents by a combined 194-8 – although two of those wins came against the same team. Regardless, the Redskins will find out Saturday where they might sit when it comes to the state’s elite. St. Philip has had a couple of closer-than-usual wins, two by 10 or fewer points. But the reigning MHSAA runner-up has won 16 of its last 17 games.
Others that caught my eye: Deckerville (4-0) at Rudyard (3-1), Pickford (3-1) at Posen (2-2).
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Flint Hamady (blue helmets) downed Byron in Week 2 and takes on Durand this week; Byron takes on New Lothrop, which with Durand is tied for first in the Genesee Area Conference Blue. (Click to see more from Varsity Monthly.)