Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 4 Preview
September 15, 2016
By Geoff Kimmerly
Second Half editor
Predicting anything after three weeks of a high school football season is a fruitless endeavor, as so much can change over the next six weeks of play.
But no fewer than 16 leagues across Michigan could eventually see this fall’s championship races affected significantly by what plays out on fields over the next 48 hours.
This week’s “Drive for Detroit” preview – powered by MI Student Aid – highlights a handful of key matchups and mentions many more below; we’ll discuss all of the ramifications that emerge in Monday’s weekend in review.
(Games below are Friday; for the full weekend schedule including Thursday and Saturday games, visit the MHSAA Score Center.)
Bay & Thumb
Alma (3-0) at Freeland (3-0)
Freeland is 7-1 against Alma over the teams’ last eight meetings and off to another fast start after making Division 5 Regional Finals and losing only one regular-season game over the last two seasons. But Alma beat Saginaw Swan Valley last week for the first time since 2011 to earn a 3-0 start for the first time since 2012 – the same season the Panthers got that most recent win against tonight’s Tri-Valley Conference Central opponent.
Others that caught my eye: Roscommon (3-0) at Beaverton (2-1), Almont (2-1) at Croswell-Lexington (2-1), Linden (2-1) at Flushing (2-1), Saginaw Nouvel (2-1) at Bay City John Glenn (2-1).
Greater Detroit
West Bloomfield (2-1) at Farmington Hills Harrison (2-1)
These Oakland County neighbors re-stoked their rivalry last season for the first time since 2006, with West Bloomfield claiming a 20-14 Week 9 win. The Lakers are following the strong arm of quarterback Bryce Veasley, who has thrown for 543 yards and five touchdowns over his team’s last two games. But he’s taking on a defense this week that has given up more than 20 points only three times – twice to East Kentwood and the third in a Division 2 Semifinal – over its last 17 games.
Others that caught my eye: Detroit East English (2-1) at Detroit Denby (3-0), St. Clair Shores South Lake (3-0) at Warren Fitzgerald (3-0), Clinton Township Chippewa Valley (2-1) at Utica Eisenhower (3-0), Birmingham Brother Rice (2-1) at Warren DeLaSalle (2-1).
Mid-Michigan
Lansing Catholic (3-0) at Portland (3-0)
This Capital Area Activities Conference White rivalry game is always a matchup of differing styles, and the result has been an even split of their last eight meetings. The Cougars’ wide open attack is led this year by dual-threat quarterback Michael Lynn III, with Portland’s physical running game paced by Logan Lefke among a collection of backs. Lynn threw for 161 yards and ran for 80 and two touchdowns in last week’s win over Everett, but the Raiders didn’t give up a point over the last two weeks to Hillsdale and Fowlerville – and are able to control the clock by grinding out yards on the ground.
Others that caught my eye: DeWitt (2-1) at Mason (3-0), Lake City (2-1) at Beal City (1-2), Flint Hamady (2-1) at New Lothrop (3-0), Bath (2-1) at Pewamo-Westphalia (3-0).
Northern Lower Peninsula
Portage Central (3-0) at Traverse City Central (3-0)
Some potential league title-deciding games from this region are mentioned below, but it’s tough not to highlight a matchup of undefeated powers who went a combined 17-3 a year ago. Traverse City Central is coming off an emotional 10-8 win over rival West last week and is giving up a meager 174 yards of offense per game. That sounds a lot like Portage Central, which downed rival Stevensville Lakeshore 37-0 in Week 3 and has given up eight points this season.
Others that caught my eye: Leroy Pine River (2-1) at McBain (3-0), St. Ignace (2-1) at East Jordan (3-0), AuGres-Sims (3-0) at Lincoln Alcona (2-1), Maple City Glen Lake (2-1) at Onekama (3-0).
Southeast & Border
Temperance Bedford (3-0) at Saline (3-0)
The difference in Bedford this season can be measured in part by its results against the same early opponents over the last two years; the Mules have outscored Toledo St. Francis de Sales, Fenton and Ann Arbor Pioneer by a combined 117-70 this fall after those three outscored Bedford by a combined 109-76 in kicking the Mules off to an 0-3 start a year ago. Next up is Saline, which beat Bedford 43-0 in 2015 and just got past winless Ann Arbor Skyline 24-21 last week – but also is 26-2 without a regular-season loss since falling on opening night in 2014.
Others that caught my eye: Ida (3-0) at Brooklyn Columbia Central (2-1), Hudson (3-0) at Dundee (2-1), Manchester (2-1) at Grass Lake (3-0), Sand Creek (3-0) at Morenci (2-1).
Southwest Corridor
Paw Paw (2-1) at Edwardsburg (3-0)
The Eddies are absolutely rolling, again, with three wins by a combined 145-14 score to take the lone lead in the Wolverine Conference. But Paw Paw has come closer than most over the last few seasons, and after Vicksburg in Week 3 of 2014 was the next most-recent team, in Week 9 of 2012, to hand Edwardsburg a regular-season defeat. The Redskins did drop a 14-6 heartbreaker to Sturgis last week, but scored first and outgained the Trojans before a late touchdown led to the final result.
Others that caught my eye: Niles (3-0) at Portage Northern (1-2), St. Joseph (3-0) at Stevensville Lakeshore (2-1), Berrien Springs (1-1) at Cassopolis (3-0), Sturgis (2-1) at Three Rivers (2-1).
Upper Peninsula
Negaunee (3-0) at Iron Mountain (3-0)
This may decide, and at the least will play a major role, in determining the Mid-Peninsula Conference title winner. Iron Mountain is back in the mix thanks to a Week 1 win over three-time reigning champion Ishpeming and has to be confident again having split the last six meetings with the powerful Miners. Negaunee has finished league runner-up two of the last three seasons and will bring a bullish attack that’s run for nearly 900 yards already this season; Neal Violetta had 475 yards and five touchdowns on the ground and Shane Ring has run for 228 yards and five scores.
Others that caught my eye: Newberry (3-0) at Felch North Dickinson (2-1), Calumet (2-1) at Houghton (3-0), Escanaba (3-0) at Marquette (1-2), Ishpeming (1-1) at Ishpeming Westwood (1-2).
West Michigan
Grandville (3-0) at Hudsonville (3-0)
Not only is Grandville off to its best on-field start since 2001 (the Bulldogs opened 2012 3-0 but received a forfeit win), but they’ve dominated giving up only 22 points total and scoring at least 44 in all three of their first games. The numbers don’t flash as much for Hudsonville because of the quality opponents the Eagles have beaten, including handing the only losses so far to 2015 playoff teams Grand Ledge and East Kentwood. The winner tonight will earn an enviable, although not entirely secure position atop the competitive Ottawa-Kent Conference Red.
Others that caught my eye: Grand Rapids South Christian (2-1) at Grand Rapids Christian (3-0), Byron Center (3-0) at Muskegon (2-1), Ludington (3-0) at Muskegon Catholic Central (3-0), Rockford (1-2) at Caledonia (1-2).
8-Player
Peck (3-0) at Deckerville (3-0)
This is the top 8-player rivalry of a strong 8-player thumb area, and Peck no doubt has been aching to get another shot at the Eagles after falling to them 50-6 in Week 8 and then 30-6 in the first round of last season’s playoffs. Deckerville is off to another dominating start, outscoring its first three opponents by a combined 128-20 after reaching MHSAA Semifinals the last two years.
Others that caught my eye: Onaway (2-1) at Cedarville (3-0), Rudyard (2-1) at Posen (2-1).
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Alma ran past Birch Run in Week 1 and hopes to move to 4-0 this weekend against Freeland. (Click to see more from HighSchoolSportsScene.com.)