Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 3 in Review
September 12, 2016
By Geoff Kimmerly
Second Half editor
Streaks are made to be broken, it is said. And that being the case, Week 3 saw plenty of the inevitable all over Michigan high school football fields.
See below for quick details on some of the most intriguing results, including a number of teams adding to their best starts in a number of seasons, and a few breaking streaks by beating opponents for the first time in more than a decade.
Bay & Thumb
Lake Fenton 61, Flint Beecher 14
This round of one of the Flint area’s top rivalries goes to Lake Fenton, which fell to Beecher by a point last year (and 38 in 2014) but is definitely one of a few favorites now in the Genesee Area Conference Red. The Blue Devils (3-0) unloaded their highest point total since 2012, with Beecher giving up its most points since 2004. Click for more from the Tri-County Times.
Also noted:
Alma 26, Saginaw Swan Valley 0 – The Panther's first win over Swan Valley (1-2) since 2011 corresponded with Alma’s first 3-0 start since 2012.
Fenton 28, Ortonville-Brandon 22 – The Tigers (1-2) were looking for a jumpstart as they pursue another Flint Metro League title, but Brandon (2-1) has shown it may be the team to take advantage if Fenton does fall again along the way.
Grand Blanc 42, Plymouth 27 – The Bobcats’ play to get back into the playoffs after two seasons away definitely will get a bump from starting 3-0 for a second straight season; Plymouth must bounce back from 1-2 to keep its three-year playoff streak intact.
Richmond 29, Croswell-Lexington 26 – Reigning Blue Water Area Conference champion Richmond (2-1) needed a late score to get past the Pioneers (2-1) for the fourth straight season.
Greater Detroit
Clarkston 38, Oxford 7
The Oakland Activities Association Red is sorting itself out quite a bit already this season, with preseason contender Clarkston losing to Southfield Arts and Technology in Week 2. But the Wolves (2-1) stormed back by downing an Oxford team that while 1-2 did open with a win over reigning Division 1 champion Romeo. Clarkston’s top three ground gainers – led by Michael Fluegel and his 114 yards – all averaged at least 7.8 yards per carry. Click for more from the Oakland Press.
Also noted:
Detroit Mumford 26, Detroit Collegiate Prep 14 – A nine-point loss to still-undefeated Detroit U-D Jesuit in Week 1 is looking even better for Mumford, which moved to 2-1 by beating a Collegiate Prep team (0-3) that went 9-1 last fall.
Walled Lake Western 48, Northville 34 – The Warriors’ 3-0 start has now included three wins over 2015 playoff teams, and Northville (2-1) didn’t lose during the regular season last year.
Rochester 38, Pontiac Notre Dame Prep 32 (OT) – The Falcons' move to 1-2 gave them as many wins as last season and 2014 as well, and with an impressive one against a Notre Dame Prep team that is 2-1 and went 8-3 last fall.
Dearborn Fordson 34, Belleville 25 – The Tractors (3-0) avenged a six-point loss last season to the Tigers (1-2), who went on to win the Western Wayne Athletic Conference Blue title while Fordson was among those tied for second.
Mid-Michigan
Bath 17, Fowler 14
Before Friday, Bath coach Matt Stephens was among the few on his sideline who had had football success against Fowler, having quarterbacked Fulton teams that beat the Eagles during the mid-2000s. But his Bees – which won a combined two games over the last two seasons – downed Fowler (2-1) for the first time since 1989 to move to 2-1 this fall. Click for more from the Lansing State Journal.
Also noted:
Laingsburg 27, Dansville 20 – The Wolfpack (3-0) broke a four-game skid against the Aggies (1-2), and with the Fowler loss as well suddenly look like the team to challenge favorite Pewamo-Westphalia in the Central Michigan Athletic Conference.
Breckenridge 40, Mount Pleasant Sacred Heart 34 – After posting a best record in more than a decade in 2014, the Huskies stepped back to winless a year ago; fast forward and they’re 3-0 with a win over a perennial winner in the Irish, who are 0-3 but also started that way on the way to 6-4 last fall.
Eaton Rapids 42, Ionia 41 (OT) – The Capital Area Activities Conference White looks even stronger than usual, which made handing Ionia (2-1) a first loss especially key as Eaton Rapids (2-1) looks to bounce back from 4-5 a year ago.
Mason 31, St. Johns 15 – The Redwings (0-3) may be struggling out of the gate, but that doesn’t take away from a Mason 3-0 start that’s seen its defense give up 22 points total so far.
Northern Lower Peninsula
Traverse City Central 10, Traverse City West 8
As usual, the "Patriot Game" between these neighbors turned into a classic – Central downed West for the third straight season, but four of the last five meetings between these two have been decided by seven points or fewer. Although both entered the game averaging at least 40 points per, defense and turnovers were the narrative at Thirlby Field. Click for more from the Traverse City Record-Eagle.
Also noted:
East Jordan 34, Central Lake 6 – The Red Devils are 3-0 after winning two games last season and none in 2014, and this one was especially impressive with Central Lake (1-2) a playoff team the last two seasons.
Oscoda 22, Whittemore-Prescott 14 (OT) – The Owls (2-1) bounced back from a five-point loss last week against AuGres-Sims to avenge last season’s 27-point defeat to the Cardinals (2-1).
AuGres-Sims 50, Hillman 32 – While this is starting to look like a down season after two straight league titles for the Tigers (0-3), it’s also starting to look like one of offensive outbursts for the Wolverines (3-0), who have scored 128 points.
Roscommon 26, Sanford Meridian 14 – The Bucks have to be enjoying their first 3-0 start since 2000, and especially after downing reigning Jack Pine Conference champion Meridian (1-2).
Southeast & Border
Parma Western 32, Marshall 30
It was only a few seasons ago that Parma Western couldn’t be counted on to do much in a game like this Interstate 8 Athletic Conference opener. But the Panthers (1-2) surely learned something from their early struggles this season as they avenged losses of one and then 28 points over the last two to Marshall (1-2). Parma Western made the playoffs in 2015 for the first time ever, and this nearly was a must-win for the Panthers to do the same this fall. Click for more from the Jackson Citizen-Patriot.
Also noted:
Clinton 28, Adrian Madison 20 – Make that Clinton regular-season win streak 39 straight with another 3-0 start, but Madison (2-1) again gave the Redskins one of the rare tests of this run.
Hudson 26, Brooklyn Columbia Central 14 – The Tigers’ turnaround has thrown them into the conversation again in the Lenawee County Athletic Association, as Hudson (3-0) is now one win shy of last year’s total after beating reigning league runner-up Columbia Central (2-1).
Temperance Bedford 22, Ann Arbor Pioneer 21 – The Mules (3-0) reversed a six-point loss to Pioneer (0-3) last season and have now nearly also reversed last year’s 0-4 start.
Springport 48, Union City 26 – The Spartans are 3-0 for the first time since 2011 and have avenged two of last year’s five losses, handing Union City (2-1) its first defeat after falling to the Chargers by 16 a year ago.
Southwest Corridor
Battle Creek Harper Creek 24, Jackson Lumen Christi 14
The Beavers’ bounce-back season continued as their 3-0 start gives them as many wins as all of 2015, and the victory over Lumen Christi (1-2) was their first since the formation of the Interstate 8 Athletic Conference. One game into the I8 schedule, Harper Creek is the only undefeated team in a league with at least four that would scare most area opponents. Click for more from the Battle Creek Enquirer.
Also noted:
Coldwater 17, Battle Creek Pennfield 6 – Reigning I8 champion Coldwater (2-1) kept pace a win behind Harper Creek after falling to Marshall in Week 2; Pennfield also is 1-1 in the league and 2-1 overall.
St. Joseph 27, Portage Northern 23 – This was the sixth straight time the Bears (3-0) and the Huskies (1-2) played to within 10 points of each other, with St. Joseph winning five of the recent nail-biters.
South Haven 28, Plainwell 19 – The Rams have won only three games each of the last two seasons and no more than that since 2008, but are 2-1 having downed a Plainwell team (1-2) that has made the playoffs the last five years.
St. Joseph Lake Michigan Catholic 20, Niles Brandywine 6 – One of the toughest losses of two seasons of ups and downs for Lake Michigan Catholic was a 57-18 defeat to Brandywine last fall; this one put Brandywine at 1-2 and the Lakers at 3-0 after they won two games total in 2015.
Upper Peninsula
Newberry 48, Bark River-Harris 34
As expected, these Mid-Eastern Conference contenders combined to put up plenty of points. But Newberry (3-0) continued to put up more, running its total to 154 over three games and putting itself in fine position in the league standings by downing the reigning co-champion. Bark River-Harris (2-1) had beaten the Indians in two straight, including 56-34 a year ago. Click for more from the Escanaba Daily Press.
Also noted:
Iron Mountain 48, Iron River West Iron County 21 – The Mountaineers’ great start keeps picking up steam as they’re now 3-0 for the first time since 2011 and with a second straight win over the rival Wykons (1-2).
Ishpeming Westwood 18, L’Anse 16 – The Patriots (1-2) got a much-needed win as they go for a third-straight playoff berth but now head into Mid-Peninsula Conference play; the Purple Hornets (0-3) have a similarly hard road coming up.
Escanaba 27, Gaylord 13 – The Eskymos are 3-0 for the first time since 2010, with Gaylord (1-2) the second straight 2015 playoff team to fall to the Great Northern Conference contenders.
Felch North Dickinson 24, Munising 6 – The Nordics are hoping to climb back to their elite status from the start of this decade, and at 2-1 they’re only a win shy of equaling their total of both of the last two seasons; they’ll meet Munising (0-3) again in Week 6.
West Michigan
Zeeland West 38, Grand Rapids West Catholic 22
The battle of reigning MHSAA champions went to the Division 4 winner, as West (3-0) continued its 28-game regular-season winning streak with one of its most impressive over a run that’s been especially stellar this fall. Adding in the reigning Division 5 champion Falcons (2-1), West has beaten teams that went a combined 28-7 in 2015. Click for more from the Grand Rapids Press.
Also noted:
Leroy Pine River 34, Beal City 7 – The Bucks (2-1) had last beaten Beal City (1-2) in 2000 and have helped the always-powerful Aggies to their toughest start since that year.
Lowell 34, East Grand Rapids 7 – Even when it’s not much of a game, Lowell (3-0) taking on East Grand Rapids (1-2) is still going to be a game of statewide interest.
Rockford 37, Muskegon Mona Shores 23 – The Rams’ 21-season playoff streak got a needed jolt; beating Mona Shores (1-2) is a much better way for Rockford (1-2) to enter the Ottawa-Kent Conference Red schedule.
Hamilton 34, Zeeland East 21 – The Hawkeyes (3-0) are soaring after winning a combined four games over the last three seasons; handing annually-strong East (2-1) a loss makes the start even more impressive.
8-Player
Rapid River 36, Webberville 34 (OT)
Rapid River made a long drive south for one of the most intriguing nonleague matchups of the 8-player season and headed back across the bridge at 2-1 after edging the home Spartans in overtime. Webberville had given up only 26 points over its first two games. Click for more from the Escanaba Daily Press.
Also noted:
Engadine 42, Pickford 32 – The Eagles also are 3-0 for the first time since 2011 after finding openings in a Pickford defense that had given up only six points over its first two games of a 2-1 start.
Owendale-Gagetown 70, Flint International Academy 50 – No team statewide is scoring like the Bulldogs (3-0), who went over 70 points for the second straight week – although first-year Flint International (1-2) scored the most O-G has given up since 2013.
PHOTO: A Breckenridge ball carrier works to beat a Mount Pleasant Sacred Heart defensive player to the goal line during the Huskies' Week 3 win. (Click to see more from HighSchoolSportsScene.com.)