Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 3 Preview
September 8, 2016
By Geoff Kimmerly
Second Half editor
If Week 2 of the Michigan high school football season was loaded with matchups anticipated statewide, this week is just about the opposite – these games matter just as much, but it will likely take a few weeks to find out how they will impact the rest of this fall.
A pair of reigning MHSAA champions and a pair of neighbors who share a stadium are among highlighted matchups in this week’s Drive for Detroit preview, powered by MI Student Aid.
But many of the other intriguing games feature teams off to quick starts for the first time in a while and still working to prove they’ll be in the mix at the end after showing that potential during the season's first two weeks.
Bay & Thumb
Lake Fenton (2-0) at Flint Beecher (2-0)
Although neither of these teams was among co-champions of the Genesee Area Conference Red last season, they’re annually among teams to beat in that league – and so far that looks to be the case again this fall. Beecher – which downed Lake Fenton 27-26 a year ago – has outscored its first two opponents by a combined 59-0. The Blue Devils’ early stretch has been tougher, but last week’s 18-14 win over 2015 playoff qualifier Olivet makes their start arguably more impressive as well.
Others that caught my eye: Ortonville Brandon (2-0) at Fenton (0-2), Detroit Loyola (1-1) at Marine City (0-2), Harbor Beach (1-1) at Reese (2-0), Croswell-Lexington (2-0) at Richmond (1-1).
Greater Detroit
Northville (2-0) at Walled Lake Western (2-0)
Last week’s 33-30 win over Canton gave Western 15 straight regular-season victories, and quarterback Cody White is one of the most discussed players across the state – he threw for 122 yards and two touchdowns and ran for 119 and two against the Chiefs. But Northville also was perfect during the regular season in 2015 and is coming off two similarly impressive wins over Dearborn and Brighton to kick off this fall.
Others that caught my eye: Southfield Arts & Technology (1-1) at Birmingham Groves (2-0), Dearborn Fordson (2-0) at Belleville (1-1), Detroit East English (1-1) at Detroit Central Collegiate (1-1), Oxford (1-1) at Clarkston (1-1).
Mid-Michigan
Fowlerville (2-0) at Portland (2-0)
Most seasons, Williamston/Lansing Catholic would be the game to see, or one of them, in the Capital Area Activities Conference White. But Fowlerville’s best start since 2009 is providing a spark of anticipation for a program that won a lot during the 1990s and 2000s – and quarterback Nick Semke (166 yards/4 TDs rushing, 201 yards/2 TDs passing) is another reason to be interested. All of that said, Portland is coming off a 40-0 win over annual playoff team Hillsdale and riding its typical tough running attack, led by one of the Lansing area’s best in Logan Lefke.
Others that caught my eye: Williamston (1-1) at Lansing Catholic (2-0), Lake Odessa Lakewood (2-0) at Perry (1-1), Mason (2-0) at St. Johns (0-2), Laingsburg (2-0) at Dansville (1-1).
Northern Lower Peninsula
Traverse City West (2-0) vs. Traverse City Central (2-0) at Thirlby Field
These rivals will celebrate the 20th anniversary of the split of old Traverse City High with a Patriot Game (see story on Second Half) and one of the most anticipated matchups in this rivalry since it began in 1997. West is off to its first 2-0 start since 2004, having stunned Midland on opening night by 28 points and come back with another 28-point win over Grand Haven. Central, which has beaten West in two straight, didn’t lose a regular-season game last season and outscored Bay City Western and Marquette by a combined 86-20 over the first two weeks.
Others that caught my eye: Cheboygan (1-1) at Boyne City (0-2), Rogers City (1-1) at Lincoln Alcona (1-1), Oscoda (1-1) at Whittemore-Prescott (2-0, East Jordan (2-0) at Central Lake (1-1).
Southeast & Border
Adrian Madison (2-0) at Clinton (2-0)
Reigning Division 6 runner-up Clinton is a powerhouse, with a combined record of 45-4 over the last four seasons and two comfortable wins this fall to extend its regular-season winning streak to 38. But Madison has earned the opportunity to hope; the Trojans gave Clinton arguably the latter’s best regular-season game last season before falling 37-21 and are off to their first 2-0 start since 2013. Madison hasn’t made the playoffs since 2009, and not finished above .500 since that fall, but starts the Tri-County Conference schedule having reversed a one-point 2015 loss to Onsted with a one-point win last week.
Others that caught my eye: Brooklyn Columbia Central (2-0) at Hudson (2-0), Hillsdale (1-1) at Dundee (1-1), East Lansing (1-1) at Jackson (1-1), Grosse Ile (2-0) at New Boston Huron (2-0).
Southwest Corridor
Stevensville Lakeshore (2-0) at Portage Central (2-0)
The narrative here hasn’t changed much over the last few seasons; one of these two has won the Southwestern Michigan Athletic Conference West championship every year over the last four. Portage Central beat Lakeshore 7-6 last season and has won 16 of its last 17 regular-season games since losing to the Lancers by three in 2014. Both have romped to start this fall, Central outscoring its opponents 77-8 and Lakeshore 82-34.
Others that caught my eye: Jackson Lumen Christi (1-1) at Battle Creek Harper Creek (2-0), Portage Northern (1-1) at St. Joseph (2-0), Dowagiac (1-1) at Three Rivers (1-1), Kalamazoo Central (0-2) at Kalamazoo Loy Norrix (0-2).
Upper Peninsula
Bark River-Harris (2-0) at Newberry (2-0)
Bark River-Harris has enjoyed a rejuvenation going a combined 16-6 over the last two seasons and sharing the Mid-Eastern Conference title in 2015. Is Newberry next to make a jump? The Indians have been building with two playoffs appearances after a series of sub.-500 seasons and opened this fall with 30+ point wins over Harbor Springs and Munising. Either way, this should be entertaining – the teams scored 90 points between them as the Broncos won 56-34 last year.
Others that caught my eye: Iron Mountain (2-0) at Iron River West Iron County (1-1), Gaylord (1-1) at Escanaba (2-0), Johannesburg-Lewiston (1-1) at St. Ignace (1-1), Gladstone (1-1) at Negaunee (2-0).
West Michigan
Zeeland West (2-0) at Grand Rapids West Catholic (2-0)
It’s a rare treat when two reigning MHSAA champions match up, and there will be plenty of star power when reigning Division 4 winner Zeeland West faces the returning Division 5 champion Falcons. It’s been new coach, same story for West Catholic, which opened by avenging last year’s loss to Jackson Lumen Christi and has won 13 straight. Zeeland West has won 40 of its last 41 games and started this fall beating a pair that went a combined 16-5 a year ago.
Others that caught my eye: Hudsonville (2-0) at East Kentwood (2-0), Lowell (2-0) at East Grand Rapids (1-1), Grand Rapids Christian (2-0) at Wyoming (2-0), Muskegon Mona Shores (1-1) at Rockford (0-2).
8-Player
Waldron (2-0) at Portland St. Patrick (2-0) on Saturday
The Spartans posted their best finish, 8-2, as an 8-player team last fall after breaking a four-game losing streak to the Shamrocks with a 32-24 victory in Week 3. The offense that put up 46 points per game in 2015 is still rolling and scored 90 over the last two weeks. But St. Patrick has put up a combined 104 points in its first two games and no doubt has been circling this one as it looks to return to MHSAA title contention.
Others that caught my eye: Rapid River (1-1) at Webberville (2-0), Engadine (2-0) at Pickford (2-0).
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: A Hudsonville receiver pulls in a catch and begins to break away from Holt defenders during the Eagles’ Week 2 victory. (Photo by Jeremy Sampson.)