As Football Launches Again, Reeths-Puffer Fueled for Fresh Start
By
Geoff Kimmerly
MHSAA.com senior editor
August 9, 2021
MUSKEGON – A Reeths-Puffer running back tripped and plowed into the Kit Kat-shaped bags he was supposed to be hurdling Monday, and his teammates laughed. The offensive line coach wore a shirt, like line coaches always do, that read “No One Works Harder Than The Offensive Line.” The sun came out about halfway through, but the breeze kept the weather just right, and after a hands-in, all-together “R-P!” someone shouted, “I’ve missed that!”
The setting was as typical as could be for the first day of football practice at any high school across Michigan over the last many years … except for 2020.
Remember a year ago? When COVID-19 precautions meant little to no contact for the most contact-filled sport? When locker rooms were closed and footballs were wiped down after every snap? And the possibility of the season ending at any moment hung in the air?
“I was telling the team (last year) we could play our first game and the rest of the season could get canceled, so you don’t know,” Rockets senior lineman Marco Fields recalled. “The seniors only got to play half their season, and some got hurt.
“Now that we know we have a full senior season ahead of us, for us seniors, all we can do now is stay focused.”
Indeed, although there’s little debate that COVID-19 is still lingering, just about everything Monday at Reeths-Puffer felt differently from the first day of football practice a year ago. And although varsity head coach Matt Bird thought he might have an answer to what remained the same from 2020 … he really didn’t.
“The same is … (searching for his thought)
“… that you are … (pause)
“Kids … (trailed off)
“Actually, I don’t feel that anything is the same,” he admitted. “Other than we have a football, and we have some things involved from that standpoint.”
Monday marked a fresh start for high school football across Michigan, after last season included multiple COVID-related delays before finishing up in late January – which followed also an abbreviated regular season during which the conversation was forced at times into much more serious topics than the highlights on the field.
But every first day of practice means starting anew. And when it comes to fresh starts, Reeths-Puffer is a great place to begin Fall 2021.
Start with Bird, something of a master when it comes to building from a clean slate.
Way back in 2000, he was an offensive assistant when Grand Ledge won the Division 1 championship, the only Division 1 title that’s been won by a Lansing-area team. Six years later, he took over the Comets program and debuted with back-to-back 3-6 seasons (which predictably didn’t go over too well) before rattling off 10 winning seasons over the next 12 including a Semifinals trip in 2015. That eventually led to a rarely-seen career move after the 2018 season – leaving an established power for a new challenge, as Bird took the Reeths-Puffer job and took on a program that was coming off a second-straight 5-4 finish but accomplished with just under 30 players on the roster.
Bird led his first Rockets team to another 5-4 finish in 2019 … and then 2020 hit. Reeths-Puffer finished 2-5, but all things considered there were plenty of positives to take away.
When practice started, Bird was just finishing up recovery from COVID-19. And despite the unpredictability the season promised, the varsity still managed to grow to 53 players.
“As a coach you have to acknowledge it,” Bird said Monday, recalling 2020. “But the thing that is frustrating to me is you want to acknowledge it, but when you look at it everything was done so differently; it didn’t even feel like a season. At times you’d get started, then kicked back, then started and kicked back. We couldn’t do team dinners, we couldn’t do a lot of the bonding things we do as a group, and that hurt us.”
Monday was the beginning of another fresh start for the Rockets. Set aside that the great majority of COVID restrictions are off – the program is still emphasizing a number of hygiene and health-related concepts to help players avoid illness – and the football-related details provide plenty of excitement.
On one hand, Reeths-Puffer still plays in the Ottawa-Kent Conference Green – which includes the winningest program in MHSAA history in Muskegon High, back-to-back Division 2 champion Mona Shores and powerful neighbors Zeeland West and East. Grand Rapids Union, Holland and Wyoming all provide some intriguing possibilities as well heading into the new season.
But Bird’s varsity roster looks to push past 50 again, with 20 seniors including four returning senior starters on both sides of the ball. Fields is a Division I-caliber college line prospect, and the sophomore class is shaping up to be special with 6-foot-7 Travis Ambrose of particular note.
“I know every coach says their sport is the best team sport, but there’s something about football where you’ve got 11 guys out there and everybody can contribute,” Bird said. “The 6-5 kid to the 5-7 kid, and you can find a way to make that come together. I’ve always been a big fan, where it’s ‘Tell me that we can’t do something, and let me prove that (we can).’ … We compete using our strengths rather than focusing on some of the things that we don’t have.”
And there are lessons learned last season which, despite its wildness, should pay off. For example, last year teams were forced to focus more on technique with contact cut down substantially, and then rely on technology to cut down on face-to-face conversation. On Monday, Bird was recording his quarterbacks’ footwork with a tablet so he could share the video later over Google Meet, the new norm in communication but something Bird considers a valuable teaching tool brought on by the last 18 months.
The players, for their part, could allow themselves to feel a little lighter than a year ago. Fields and his teammates got to have more fun this time. And they were able talk about the expectations and aspirations that always make the first day a special one.
“I’ve heard people are expecting a normal Reeths-Puffer, and some say ‘Rocket failure again,’ which is just us going 2-5 or whatever they’re trying to say,” Fields said. “But I think we’re going to take this thing all the way.”
“This is normalcy, to an extent,” was Bird’s take on the day. “And it’s just really nice.”
PHOTOS: (Top) Reeths-Puffer running backs hurdle a series of bags during a busy first practice Monday. (Middle) Clockwise from top: Assistant coaches Jari Brown (left) and Jeff Uganski work with the linemen; senior Marco Fields (front, blue sleeveless shirt) is among those working on his form; varsity coach Matt Bird works with one of his quarterbacks and their receivers. (Below) Bird gathers with his team at the end of their first practice of the season. (Photos by Geoff Kimmerly.)
Beaudrie's Rebuild of Jefferson Football Gaining Speed with Fast Start
By
Doug Donnelly
Special for MHSAA.com
September 17, 2025
NEWPORT – Rob Beaudrie has found the secret formula to building a winning football team.
Take over as head coach. Tap his freshman son (even if unexpectedly) as the starting quarterback. Mix in a couple of years hitting the weights, consistent offseason workouts and getting the underclassmen to buy into the playbook and new culture.
Oh, and winning a few games doesn’t hurt.
“Kids like to win,” Beaudrie said. “They don’t want to go out and practice two or three hours every day and go 0-9. It’s not fun for them. These kids have bought in. They’ve been playing football together since they were in youth football. It’s a good experience for them.”
Beaudrie is the head football coach at Monroe Jefferson, a Division 6 school in Newport, along the shores of Lake Erie and home to the Fermi 2 nuclear power plant. The Bears were once a football power, winning the Class BB championship in 1994, but have struggled for the last 20 years or so.
Being from the area, Beaudrie knew all about Jefferson. He took the job three seasons ago. He stayed on the course and things slowly improved.
This year, everything has come together as the Bears are off to a 3-0 start for the first time since 2006. One more win and they’ll have more victories than in any one season since 2016, which was the last time Jefferson qualified for the playoffs.
“We’ve come a long way,” Beaudrie said. “We are doing a lot of things right. We are attacking the ball, pursuing. We’re blocking together. There are still some growing pains. We are young in some areas, but they’ve come along well. They are very talented.”
Beaudrie inserted his son Luke, then a freshman, into the starting quarterback role his first year as head coach. It was an unexpected move because Luke had been a slot receiver or running back while playing youth football and middle school football. When the player Beaudrie expected to be the starting quarterback quit the team, Beaudrie turned to his son.
“He’s not a true quarterback, but he’s learning,” Beaudrie said. “He’s learned to understand the offense and read the defense. He’s a leader.”
In Jefferson’s 52-21 win over Milan on Friday, Luke Beaudrie returned a kickoff 99 yards, had touchdown runs of 65, 2, 50 and 32 and returned an interception 89 yards for a touchdown – all in the first half.
“He’s a special athlete,” Rob Beaudrie said. “He was never tackled in middle school. He’s very fast and has great vision.”
Luke said he has adapted to being the quarterback.
“When I first started, I didn’t think it was for me,” he said. “But you have to have the mindset ‘whatever is best for the team.’ I started learning it, and now I’m more comfortable.”
Through three games, Beaudrie has 487 yards rushing, 243 yards passing and has scored 13 touchdowns.
The Beaudries have used this same game plan before, but at a different school. Rob was head coach at Erie Mason, a program that had struggled. His son Noah became the starting quarterback as a freshman, went through some growing pains, but developed into an all-stater his senior season as Mason won a league championship.
Noah went on to play college football at Mount Union University (Ohio) where he quarterbacked the Purple Raiders into the Division III national championship game last season. This year, Noah transferred to Adrian College where he is the starting quarterback and has the Bulldogs off to a 2-0 start.
Being close to home has allowed him to serve as an assistant coach for Jefferson.
“The schedules line up really well,” Rob Beaudrie said. “He can be at (our) practice just about every Sunday and Monday and can be at most of our games. He helps Luke out a lot. He’s brought a lot of college experiences with him to the playbook.”
Another former player Rob had at Mason, Tanner Herrera, is helping coach the Jefferson offense.
“I didn’t want to do it all,” Beaudrie said. “I offered him the OC (offensive coordinator) job, and he’s run with it.”
Beaudrie said he thought this could be the year Jefferson turned things around. The Bears still have a difficult Huron League schedule ahead of them. This week they take on Riverview, then have Flat Rock and Division 7 No. 1-ranked Monroe St. Mary Catholic Central.
“The good thing is, these kids don’t know what they don’t know,” Beaudrie said.
Roster numbers have gone up steadily since Beaudrie took over. His first season the Bears had 23 players in the entire program. Last year they had 36 players in all and no seniors. This year Jefferson counts 61 players – plenty enough for a JV and varsity program.
“That has been a huge help,” he said.
The first two years weren’t easy as he brought his system to Jefferson. He faced skepticism over the team’s passing attack. For years, even decades, Jefferson was known for its rushing offense; at one time, the Bears would go weeks without attempting a pass.
“This is all new at Jefferson. People would tell me, ‘They don’t know anything about passing the ball; you can’t do that,’” Beaudrie said. “I told them, ‘You’d be surprised what kids can learn.’ We came in and did our thing. We were out-manned a bit the first few years.
“Sometimes the first couple of years you get a new coach in, and some people don’t like what you are doing. It wasn’t going to ruffle my feathers. I have thick skin. There’s a plan, and you have to trust the process, trust the system.
“Now, the kids are excited, the parents are excited, everyone is excited. Everybody likes a winner. I’m excited to see what happens next year as well, but we are going to enjoy these wins right now.”
Jefferson athletic director Alyssa Eppler said the football success has brought excitement to the games and district.
"There’s an incredible buzz in our school and community right now, and it’s been building for a few years now,” she said. “It’s exciting to finally see it all come together. You can feel the energy in the hallways and see it in the stands on Friday nights. Or first home game truly had the atmosphere of a homecoming. We’re proud of the momentum and what it means for our kids."
Luke Beaudrie is happy with how things have worked out, even if he had to learn a new position.
“The first few years were a little rough,” he said. “Now, everyone is starting to buy in, and everyone expects some good things the next couple of years. It feels amazing. This hasn’t happened here in a while.”
Doug Donnelly has served as a news and sports reporter at the Adrian Daily Telegram and the Monroe News for 30 years, including 10 years as city editor in Monroe. He's written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. He is now publisher and editor of The Blissfield Advance, a weekly newspaper. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Monroe Jefferson’s Luke Beaudrie sprints toward the end zone during a game last season. (Middle) Jefferson coach Rob Beaudrie holds a pad while Luke works on making a cut during practice. (Photos courtesy of the Monroe News.)