Gaylord's Teams Pursue Return to Elite
September 23, 2015
By Dennis Chase
Special for Second Half
GAYLORD – Gaylord High School is in the midst of a football revival.
Gaylord St. Mary is hoping it can say the same in a few years.
Gaylord High is 4-0 and, among various media polls, ranked as high as No. 4 in Division 3. The senior-laden Blue Devils will be put to the test Friday, facing another unbeaten, Traverse City Central, on the road.
St. Mary, challenged by numbers, is 0-4. With just five seniors on the 25-player roster – there’s no junior varsity team – the Snowbirds are building for the future behind a "solid" sophomore class.
"We realize we're behind the eight ball in terms of numbers," St. Mary coach Kevin O'Connell said. "But we're very encouraged about what's coming up.
"We start six to seven sophomores on each side of the ball, plus a freshman. We're very young. We're a JV team playing on Friday night. We're OK with that because over the next two or three years we anticipate being very competitive."
Gaylord coach Will Cleaver can relate to that. Two years ago, in his first season back after a five-year hiatus, the Blue Devils started 0-8 before closing the campaign with a win over Alpena.
"That was a grind, a tough season," Cleaver said. "Our kids really had to learn a lot of things. We just weren't competitive."
But those underclassmen in 2013 stepped up, leading the Blue Devils to a 5-4 mark and near-playoff berth last season.
"The thing I was most proud about in 2014 was that we were competitive in every game," Cleaver said. "There were no blowouts, like in 2013. We were making progress."
The progress has continued. With the senior class leading the way, Gaylord football is returning to where it was when Cleaver first ran the program from 2000 to 2007. The Blue Devils went 55-24 during those eight years.
"It's exciting to be in the situation we're in now," Cleaver said. "We're pleased with how our kids are progressing and responding. We've got some pretty good players. That makes it easier."
One of those players is senior running back/safety Shane Foster, who rushed for 148 yards and four touchdowns in last week's 52-8 win over Ogemaw Heights. Foster was on the varsity as a sophomore in 2013 – a time when success was elusive. Gaylord slipped to 7-38 in the five years after Cleaver left following the 2007 season.
"It's all about mindset really and that (2013) team didn't have a good mindset,” Foster said.
That's changing now.
"Last year we went 5-4," Foster said. "Obviously, we want to do better than that and make the playoffs. We realize we have to come together and work as a team to make that happen."
Gaylord’s athletic director Christian Wilson has watched his school’s progression – and it puts into perspective what St. Mary is going through. Those sophomores who had to play in 2013 have continued to work hard, especially in the weight room, he said, and now are reaping the benefits.
"Sometimes you have those years when you've got a lot of young kids playing," Wilson said. "But it's difficult to win games, especially in the Big North Conference, when your key players are sophomores or even juniors. You need to have senior leadership. We've been blessed with that this year."
"So goes your seniors, so goes your season, as a general rule," Cleaver added.
Seniors dominate the line on both sides of the ball for the Blue Devils. Foster is the leading ground gainer. Another senior, Jacob Freeman, is a threat, too. He returned a kick 60 yards for a score, hauled in a 37-yard touchdown pass from Nick Rowley and completed a 34-yard pass to Rowley on a trick play in the win over Ogemaw.
Rowley, a sophomore, gives the Blue Devils balance. He completed 12 of 15 passes for 170 yards in a Week 3 win over Escanaba.
"Our kids have caught on as to what it takes to win ... what it takes to play at a high level," Cleaver said. "It all has to come together. We have great kids, and I have a staff that does a great job with those kids. It's been very rewarding."
Foster credits the staff for turning the team's fortunes around. It all starts with Cleaver, who left in 2007 to work as a defensive line/quality control coach under Butch Jones at Central Michigan University. He spent the next season coaching inside linebackers at Liberty High School in Frisco, Texas, before returning to Gaylord and helping out in the youth football program.
Cleaver, a financial adviser, said he didn't expect to return to the sidelines at the high school given the commitment it would take to rebuild the program. But his two sons, who were playing in the system, "begged" him to consider it. So a family meeting was called.
"I told them that if I'm going to do this, it's going to take a lot of work and you need to be on board," Cleaver said. "If everyone is not all in, it's not going to be worth it. Everybody voted and said 'Let's do it.'"
Gaylord started 4-0 last season, but a loss to Traverse City Central spiraled into a 1-4 finish.
"After that (loss to Central), it didn't go the way we planned," Foster said.
That's why Friday's showdown is critical for the Blue Devils.
"We're trying to make our statement here for the Big North Conference (title)," Foster said.
At St. Mary, there is no league title to play for this season. The goal is long range – boost numbers in the program. With Manistee Catholic Central switching to 8-player this fall, St. Mary is now the smallest Catholic school playing 11-player football in the northern Lower Peninsula. In fact, the Snowbirds, who co-op with Alba, are the sixth smallest program in the state with 133 high school students – 91 at St. Mary, 42 at Alba.
With three Ski Valley Conference members – Bellaire, Pellston and Onaway – playing 8-player, there was talk in the community about making that switch, too. But that's all it was – talk. Since then the school's made a commitment to 11-player by joining the Northern Michigan Football League, with play starting next season.
"We feel there's a good future here," new athletic director Jeff Hunter said. "We obviously have to work at increasing our numbers. The economy really hurt us for several years. It hurt everybody. This is a choice for people to send their kids here. We've seen our numbers go from the mid-60s (three years ago) to back into the 90s. I would like to see us with 150 kids in this high school in the next five years. We're working really hard."
Five of the 25 players on the roster are from Alba. Hunter said he's looking at other "co-op opportunities" as well in order to strengthen the program, although he did not want to elaborate at this time.
"Everybody wants us to be competitive, most everybody wants us to stay 11-man," he said. "I have some things in the works I'm pushing hard to try and get."
St. Mary has a proud tradition. The Snowbirds went 85-22 over a stretch from 1999 to 2009. They won 10 or more games five years in a row. Twice, in 1999 and 2002, St. Mary finished 13-1, falling in the MHSAA Division 8 Final, first to Mendon (7-6) and then to Waterford Our Lady of the Lakes (13-10).
Cleaver was the coach of the 1999 squad.
Hunter is certain St. Mary has the right coach in O'Connell to bring the Snowbirds back.
"Our current football staff is out of this world, entirely committed," he said. "We're not far from being competitive – three or four athletes. We're in most of these games. There's a lot to come, and Kevin is the guy to lead us."
St. Mary suffered two eight-point losses to start the season – 35-27 to Oscoda and 22-14 to Central Lake. O'Connell would like to have those games back.
"You can't turn the ball over five times one week and four the next and expect to win," he said.
The Snowbirds then ran into two of the area’s powerhouse teams, unbeaten and state-ranked St. Ignace and Johannesburg-Lewiston.
"We're taking our lumps right now, but we're definitely headed in the right direction," O'Connell insisted.
"We have a solid group of athletes in our sophomore class. They're physically big enough to play. And we have a nice eighth grade class coming up."
O'Connell is putting added emphasis in a strength and conditioning program for all high school athletes, regardless of sport.
"We're making great headway and our kids, boys and girls, are getting on board with it," he said. "We want to be able to jump higher, run faster and be more explosive. Last I knew, those (concepts) applied to every sport."
With such a young roster, O'Connell admits he and his staff are spending more time teaching fundamentals than in the past when the school had a JV team. They're also trying to develop the mental aspects of the game, such as working with players in analyzing situations in order to slow the speed of the action down so it's not overwhelming.
O'Connell feels for the younger players who are not ready for varsity, but are thrust into competing with older players. He said they miss out "on those formative years" at the JV level where they can grow, learn the fundamentals, gain confidence and get game repetitions while playing opponents the same age.
Hunter hopes this is just a blip.
"Our intent next year is to have a JV team," he said.
With several smaller schools, especially in the northern Lower Peninsula, turning to 8-player to keep programs alive, O'Connell is concerned about the future for those who elect to stay in the 11-player game. As more Division 8 schools make the switch, more Division 7 schools drop down to create equal numbers for the playoffs – widening the enrollment gaps within the division.
But St. Mary is moving forward, ready to tackle the challenge. Hunter, a pilot for Southwest Airlines, thinks the program is ready to take off.
"Kevin believes we can be successful," he said. "A quality football program is one of the cornerstones to a growing school. A lot of people don't like (to hear) that, but I think it's true. A great athletic program is a draw.
"I'm hoping next year you're writing a different article, and that article will say here's the way to success."
Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Gaylord defenders stack up an Ogemaw Heights ball carrier during last week's win. (Middle top) Gaylord coach Will Cleaver addresses his team after a victory. (Middle below) St. Mary junior Josh Nowicki looks upfield for an opening. (Below) Older brother Adam Nowicki, a senior, turns the corner during the Snowbirds' game against Central Lake. (Gaylord photos by Rob DeForge/RD Sports photo; St. Mary photos by Bill Serveny/Gaylord Herald Times.)
Beaudrie's Rebuild of Jefferson Football Gaining Speed with Fast Start
By
Doug Donnelly
Special for MHSAA.com
September 17, 2025
NEWPORT – Rob Beaudrie has found the secret formula to building a winning football team.
Take over as head coach. Tap his freshman son (even if unexpectedly) as the starting quarterback. Mix in a couple of years hitting the weights, consistent offseason workouts and getting the underclassmen to buy into the playbook and new culture.
Oh, and winning a few games doesn’t hurt.
“Kids like to win,” Beaudrie said. “They don’t want to go out and practice two or three hours every day and go 0-9. It’s not fun for them. These kids have bought in. They’ve been playing football together since they were in youth football. It’s a good experience for them.”
Beaudrie is the head football coach at Monroe Jefferson, a Division 6 school in Newport, along the shores of Lake Erie and home to the Fermi 2 nuclear power plant. The Bears were once a football power, winning the Class BB championship in 1994, but have struggled for the last 20 years or so.
Being from the area, Beaudrie knew all about Jefferson. He took the job three seasons ago. He stayed on the course and things slowly improved.
This year, everything has come together as the Bears are off to a 3-0 start for the first time since 2006. One more win and they’ll have more victories than in any one season since 2016, which was the last time Jefferson qualified for the playoffs.
“We’ve come a long way,” Beaudrie said. “We are doing a lot of things right. We are attacking the ball, pursuing. We’re blocking together. There are still some growing pains. We are young in some areas, but they’ve come along well. They are very talented.”
Beaudrie inserted his son Luke, then a freshman, into the starting quarterback role his first year as head coach. It was an unexpected move because Luke had been a slot receiver or running back while playing youth football and middle school football. When the player Beaudrie expected to be the starting quarterback quit the team, Beaudrie turned to his son.
“He’s not a true quarterback, but he’s learning,” Beaudrie said. “He’s learned to understand the offense and read the defense. He’s a leader.”
In Jefferson’s 52-21 win over Milan on Friday, Luke Beaudrie returned a kickoff 99 yards, had touchdown runs of 65, 2, 50 and 32 and returned an interception 89 yards for a touchdown – all in the first half.
“He’s a special athlete,” Rob Beaudrie said. “He was never tackled in middle school. He’s very fast and has great vision.”
Luke said he has adapted to being the quarterback.
“When I first started, I didn’t think it was for me,” he said. “But you have to have the mindset ‘whatever is best for the team.’ I started learning it, and now I’m more comfortable.”
Through three games, Beaudrie has 487 yards rushing, 243 yards passing and has scored 13 touchdowns.
The Beaudries have used this same game plan before, but at a different school. Rob was head coach at Erie Mason, a program that had struggled. His son Noah became the starting quarterback as a freshman, went through some growing pains, but developed into an all-stater his senior season as Mason won a league championship.
Noah went on to play college football at Mount Union University (Ohio) where he quarterbacked the Purple Raiders into the Division III national championship game last season. This year, Noah transferred to Adrian College where he is the starting quarterback and has the Bulldogs off to a 2-0 start.
Being close to home has allowed him to serve as an assistant coach for Jefferson.
“The schedules line up really well,” Rob Beaudrie said. “He can be at (our) practice just about every Sunday and Monday and can be at most of our games. He helps Luke out a lot. He’s brought a lot of college experiences with him to the playbook.”
Another former player Rob had at Mason, Tanner Herrera, is helping coach the Jefferson offense.
“I didn’t want to do it all,” Beaudrie said. “I offered him the OC (offensive coordinator) job, and he’s run with it.”
Beaudrie said he thought this could be the year Jefferson turned things around. The Bears still have a difficult Huron League schedule ahead of them. This week they take on Riverview, then have Flat Rock and Division 7 No. 1-ranked Monroe St. Mary Catholic Central.
“The good thing is, these kids don’t know what they don’t know,” Beaudrie said.
Roster numbers have gone up steadily since Beaudrie took over. His first season the Bears had 23 players in the entire program. Last year they had 36 players in all and no seniors. This year Jefferson counts 61 players – plenty enough for a JV and varsity program.
“That has been a huge help,” he said.
The first two years weren’t easy as he brought his system to Jefferson. He faced skepticism over the team’s passing attack. For years, even decades, Jefferson was known for its rushing offense; at one time, the Bears would go weeks without attempting a pass.
“This is all new at Jefferson. People would tell me, ‘They don’t know anything about passing the ball; you can’t do that,’” Beaudrie said. “I told them, ‘You’d be surprised what kids can learn.’ We came in and did our thing. We were out-manned a bit the first few years.
“Sometimes the first couple of years you get a new coach in, and some people don’t like what you are doing. It wasn’t going to ruffle my feathers. I have thick skin. There’s a plan, and you have to trust the process, trust the system.
“Now, the kids are excited, the parents are excited, everyone is excited. Everybody likes a winner. I’m excited to see what happens next year as well, but we are going to enjoy these wins right now.”
Jefferson athletic director Alyssa Eppler said the football success has brought excitement to the games and district.
"There’s an incredible buzz in our school and community right now, and it’s been building for a few years now,” she said. “It’s exciting to finally see it all come together. You can feel the energy in the hallways and see it in the stands on Friday nights. Or first home game truly had the atmosphere of a homecoming. We’re proud of the momentum and what it means for our kids."
Luke Beaudrie is happy with how things have worked out, even if he had to learn a new position.
“The first few years were a little rough,” he said. “Now, everyone is starting to buy in, and everyone expects some good things the next couple of years. It feels amazing. This hasn’t happened here in a while.”
Doug Donnelly has served as a news and sports reporter at the Adrian Daily Telegram and the Monroe News for 30 years, including 10 years as city editor in Monroe. He's written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. He is now publisher and editor of The Blissfield Advance, a weekly newspaper. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Monroe Jefferson’s Luke Beaudrie sprints toward the end zone during a game last season. (Middle) Jefferson coach Rob Beaudrie holds a pad while Luke works on making a cut during practice. (Photos courtesy of the Monroe News.)