MHSA(Q&)A: Mendon football coach John Schwartz
February 2, 2012
John Schwartz didn’t really want the Mendon football head coaching job when a group of players convinced him to take it before the 1989 season. And his first contract started out on a napkin. The rest is history.
Mendon won its 11th MHSAA football championship this fall, downing Fowler 33-0 in the Division 8 Final, to tie for third-most football titles won by one program. Schwartz has coached in the program for all 11, including 10 as head coach, and his record of 236-39 gives him a winning percentage of .858, tops in the MHSAA record book. He recently was selected as this year’s recipient of the high school Duffy Daugherty Award, annually given for career contributions to the game. He follows recent winners Ralph Munger of Rockford and Herb Brogan of Jackson Lumen Christi.
His Mendon teams have had just one losing season. And although he retired a year ago after 36 teaching middle school science, and then fought off cancer over the summer, he has no plans to leave his post on the Hornets’ sideline.
How would you characterize your program?
I think we have very good coaches and I think the kids respect the coaches, and they know the coaches think more of them than just being football players. They care about them. We have their attention, and what we really try to do is form a team concept as soon as we can. We try to stay away from giving any one person too much recognition. We don't give out MVP awards at the end of the year. It's a program where we're all in it together: coaches, kids and community. We try to get the best out of the kids, give the kids the best shot we have at being the best we can be.
How does a small school continue to reload every season?
My first year there, the first thing I did as a head coach was I started the junior high program. I think that's where everything starts. We even have the younger kids called the rocket kids, and those coaches come in and talk about (football) terms so when kids move from one level to another there's no re-teaching. Everyone has an ego, coaches have egos, and they like to do some things differently. But we don't have that. They do what we do. We give them a lot of flexibility, but we have certain drills we want to run. By the time we get them, these kids are in tune with what we are doing. The summer program also is something I started my first year as head coach too. ... It means that during the season we can concentrate more on teaching than conditioning.
You went from 3-6 in 2006 to 12-0 in 2007. Explain how you bounced back.
The losing season we had, we didn't have a lot of kids, and our two best kids were hurt early in the season and couldn't play. We never did bounce back. Even in that season, we were ahead at halftime in all but one game. We just didn't have enough to come back and pull the game out, and we had some very tough games. It wasn't a good season, but I thought those kids played awfully hard for what we had. We got a lot of experience, and it paid off the following year.
Our JVs practice with the varsity. When I work with inside linebackers, I work with (grades) 9-12. Kids learn quicker from kids than from coaches, as far as I'm concerned. ... Football's really changed. It's become a lot more complex. I think we have to delegate more and more every year so we can stay with the changes. It's too much for one person. I remember my first three, four or five years it was just three of us at the varsity level. The other two, neither one taught at the school. We were pretty successful right off the bat, and we started getting more and more interest from people. Now 9-12 we have seven coaches, and we have three at the junior high, and all the coaches but two have played for me. They know what I expect, what I'm looking for, what I want. ... And they want to win. I'd be lost without those guys.
Are there certain seasons that have meant more than others?
The first year I took the job, in 1989, we went undefeated and won a state title. A lot of those kids are very good friends of mine yet, and they're pretty special to me. They were a big boost to my program. In the '95 year, my son was a sophomore on that state title team. I remember a lot about that team.
They all have something they did very well. They either threw the ball well or played great defense or had a big line. When I hear a year now, I think about those teams.
You grew up in a small town (Colon) and have taught and coached in a small town. Was that important for you to do?
I've never taught anywhere else. I never felt I really had a reason to leave. I've gone through at least six superintendents since I've been there. The fourth or fifth said to me, "The only thing that bothers me about Mendon is these people think an awful lot of winning. There are other things." He asked me, "How do you feel about it?" I said, if they didn't feel that way, I wouldn't be here.
Who was your biggest coaching influence?
I would say Morley (Fraser, Jr., under whom Schwartz was an assistant for three seasons). Years before I got there, Mendon was pretty good in the early 70s, and then in the mid 70s football wasn't very good. I was the JV coach the first year, and the second year after two games they brought me up to varsity. The best thing I did was I told them I would not take the head job, but I'll assist. I knew (Fraser) was the kind of person and personality we needed there. It wasn't necessarily all of his football knowledge, but his energy and excitement that he brought to the game.
You said during the Finals postgame press conference that you'd battled cancer during the summer. How did you come back, and did you ever think that might be time to step down?
Everything's fine. I had coaches that took over. At the same time that that happened, I was retiring. If you retire in Michigan, you can't be at the school for one month. So I couldn't be at summer weights all the way through June. So my coaches did all the summer weights. But I had no intention of stepping down. If something (bad) came down ... but once they said they got it, everything went as normal.
After a championship season, how do you ramp things back up for the next fall and a new group of players?
When we go to the playoffs, we take all the JVs unless there are couple who don't want to go. They experience that and get an extra five weeks of practice if we win a state title. And they're excited about it. They want to do that. They’ve' tasted it, and they want a part of that the next year. We remind them it's not what you did, it's what can you do for me now. ... This is your year.
We talk about winning state championships from day one. A lot of people say we shouldn't do that, but why not? Isn't that the ultimate goal? I can't imagine telling a team we think we could be 7-2 this year. We expect to be 9-0 every year. Of course, that's not going to happen. But at same time, I think the losses make you better the following week. We've won state titles where we haven't won the league title. ... You get better.
PHOTO: Mendon coach John Schwartz talks things over with his players during the Hornets' 21-14 win over Decatur in the 2002 Division 7 Final at the Pontiac Silverdome.
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)