Oakridge's Schugars Always To Be 'Coach'
April 26, 2013
By Geoff Kimmerly
Second Half editor
Jack Schugars led five Muskegon Oakridge teams to MHSAA football championship games during his 32 seasons running the program. He finished his high school coaching career in 2010 with a record of 262-78.
And of course, he impacted hundreds of lives in a community that, according to a former assistant, considers him a "saint."
Schugars was honored last week with the Duffy Daugherty Award for his outstanding achievements in high school football. Each spring, the Duffy Daugherty committee – made up of football supporters and media from the Lansing area – recognizes a high school coach along with a past or current college coach. The college award is among those recognized by the College Football Hall of Fame.
Among previous high school honorees present to congratulate Schugars during Thursday's banquet in East Lansing were Farmington Hills Harrison’s John Herrington, Birmingham Brother Rice’s Al Fracassa and former East Lansing coach Jeff Smith.
Schugars – now an assistant at Ferris State University – led his 1997, 2005 and 2008 teams to MHSAA titles, while his 1990 and 2003 teams finished MHSAA runners-up. He is a member of the Muskegon Sports Hall of Fame (class of 2009), the Michigan High School Coaches Association Hall of Fame (2008) and the Michigan High School Football Coaches Association Hall of Fame (1993). He received the MHSFCA’s highest honor, the Jim Crowley Award, in 2000.
The Schugars family is rooted in education. He also taught biology at the high school for 38 years, while his wife Julie taught English. Their daughter Amanda teaches in Battle Creek, and son Eric teaches and is the defensive coordinator at Traverse City Central.
Below are brief excerpts from the introduction of Schugars by his former football assistant and current Oakridge softball coach Joe Coletta, followed by Schugars' closing words of wisdom.
‘Faith, Family, Football’
(Coletta) “To Jack, those are not just words of hollow meaning. They are his compass.
“Jack has won countless awards for his accomplishments on the football field. He absolutely refused to let anyone outwork him or his teams in preparation for a football game.
“But in my opinion, his strength as a football coach is his ability to take a kid that most people would give up on: a kid that some might label as no good, troublemaker, not worth the effort. He found a way to love the unlovable.
“He would give those kids direction; he would mentor them to be young men and young women and take them to where they could not possibly take themselves.
"When you can do that for a person, you let them see their worth as a human being and make a lasting impact so you can change the rest of their lives.
“That, to me, is what sets Jack apart from most coaches.”
What's most important
(Schugars) “The reason I'm on this Earth is to love the Lord your God with all my heart and soul and love your neighbors as yourself.
“So when I speak at clinics, when I talk to coaches, I tell them the greatest thing they can do for their team is to love their players.
“That is the greatest thing a coach can do. Love your players and be true role models each day.
“I could not ask for a better career than when ... a (former) player in the Navy Seal team calls me Coach. Lawyers, doctors, bankers, they call you Coach.
"Wow, that's a great word: Coach. That's what it's all about. Being a coach. Building relationships that will last a lifetime.
"I love the hundreds of players that are part of the Oakridge football family. And I hope I continue to build men out of boys, continue at the college level."
PHOTOS: (Top) Former Muskegon Oakridge football coach Jack Schugars holds up the 2005 Division 5 championship trophy with his players after their victory at Ford Field. (Middle) Schugars (right, with headset) monitors his team's play on the field against Jackson Lumen Christi.
Nearly 25 Years After Leading Unexpected Run, Morton Directing Life-Changing Mission
By
Keith Dunlap
Special for MHSAA.com
August 11, 2026
Nearly a quarter century after presiding over arguably one of the most improbable boys basketball state championships in Michigan history, the same fight and underdog mentality still exists for Tim Morton.
Back in 2002, Morton was the head boys basketball head coach at Auburn Hills Avondale, which produced a Hollywood-type run during that season’s Class B tournament.
Unranked and without a future Division I college player in the lineup, a Yellow Jackets team headlined by seven seniors went on a quest that stunned many statewide observers.
Avondale avenged the disappointment of not getting out of the District round the previous year and then recorded a stunning upset of a highly-ranked Flint Southwestern team in their Regional Final, winning in double overtime. But after squeaking out a six-point win over a solid Williamston team in a Quarterfinal and earning an 11-point win over Comstock Park in the Semifinals, surely midnight was going to strike for Cinderella in the championship game. After all, Avondale was up against a powerful Grand Rapids South Christian team which had multiple future Division I college players on its roster.
It didn’t matter as Avondale, led by tough-as-nails captains Mike Lewis and Wes Whiteside, senior Dionte Miller and sophomore Dave Holston, completed its stunning run with a 70-65 win to capture what still stands as the program’s only Finals basketball championship.
Morton said he thought his team the previous year that couldn’t make it out of Districts was more talented, but there were intangibles the 2001-02 team possessed that couldn’t be matched.
“I think that nobody really thought that they’d have a shot,” Morton said of his team. “I think that is why we were unranked, because of what had left. But you’ve got to have something to fight for, and I think the reason was the year before. We were motivated. I think playing that underdog role, we just loved it. We won games in so many different ways and got on that roll.”
This past March, Morton and other alumni of the Avondale team certainly were thrilled to see this year’s squad advance to the Semifinals for the first time since their 2001-02 team did so. This time, the Yellow Jackets suffered a three-point Semifinal loss to eventual Class A champion Rockford.
Today, Morton is also heading another team that has an underdog mentality but is motivated to fight for each other and surrounding communities.
Morton is the multi-area director for the Southeast Michigan chapter of the Fellowship of Christian Athletes, which aims to serve kids, coaches and communities by promoting through activities faith, self-esteem, serving others and being the best version of yourself.
The organization has roughly 50 student-led “huddles” that meet at high schools or middle schools, where students can have a safe haven to talk about problems, promote successes, go over scripture and bond during a challenging time of life.
Through volunteers and other staff members, the organization also conducts camps throughout the state for coaches, athletes and others to learn from each other and grow as leaders.
The chapter will have its annual golf outing Sept. 28 at Oakland University’s Sharf Golf Course.
“We just want to be really good at cultivating those relationships, making sure that we’re following up with people, and sharing what the Lord is doing so people feel like they can be connected to something bigger than themselves.”
Playing for something bigger than themselves certainly worked for the 2002 team, and Morton said there is a 25th anniversary reunion in the works for next spring.
But while he nor anyone else in the Avondale community will forget that run in 2002, these days Morton is spearheading a team he said is playing for an even greater purpose, one he tried to describe to a group of youth football coaches in Flint during a recent gathering.
“I had only about 15 to 20 minutes to share with these guys,” Morton said. “I shared that we won a state title in 2002 and I was driven to be the best coach I could possibly be. A lot of great things happened, and the state championship happened. I’m on my way home from the state championship and we’re watching the video, and it’s crazy because this fear came over me. How are we going to do this again?
“Every coach that puts his or her full identity in the performance of the team, that’s scary and that’s not good. I got out six years later because of that fear. The most important relationships of my life were not good because I had to be validated by the performance of my team. That conversation kind of led into, “Why are you coaching? Why are you doing what you are doing? I wanted them to be motivated to be the best versions of themselves, for those kids, their wives and children. That’s why I’m in FCA. That’s my cause to fight for.”
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PHOTOS At left, Tim Morton raises the Class B championship trophy in 2002. At right, Morton now a director for Fellowship of Christian Athletes. (Middle) Morton, kneeling, speaks to his team during the championship win at Breslin Center. (MHSAA archives)