Performance of the Week: Zeeland West's Keaton Hendricks

December 4, 2024

Keaton Hendricks headshotKeaton Hendricks ♦ Zeeland West
Senior ♦ Football

The 6-foot, 165-pound running back played a starring role as Zeeland West defeated Detroit Martin Luther King 42-22 in the Division 3 championship game at Ford Field to claim the program’s fifth Finals title and first since 2015. Hendricks scored an 11-Player Finals record six touchdowns, on runs of 49, 14 and 30 yards and passes of six, 11 and eight yards. Those six TDs also gave him the Finals record of 36 points scored.

Hendricks also finished with a team-high 129 yards rushing on 16 carries and caught all three passes completed by the run-heavy T-formation Dux, who threw only four times while running the ball 47. Also a defensive back, had had two tackles and a forced fumble. Hendricks finished this season with 1,576 yards and 22 touchdowns rushing on 146 carries, and 26 touchdowns total with four more receiving. He also plays basketball and competes in track & field in both hurdles races, the 400 and 800 relays and long jump, making the MHSAA Finals in those four running events in the spring.

@mhsaasports 🏈POW: Keaton Hendricks #football #ZeelandWest #Finals #champion #record #part1 #highschoolsports #tiktalk #interview #performanceoftheweek #mistudentaid #fyp #MHSAA ♬ original sound - MHSAA

@mhsaasports 🏈POW: Keaton Hendricks #tiktalk #questiontime #cars #snickers #chipotle #crazy #emoji #part2 #performanceoftheweek #mistudentaid #fyp #MHSAA ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey

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MHSAA.com's "Performance of the Week" features are powered by MI Student Aid, a division within the Department of Lifelong Education, Advancement, and Potential (MiLEAP). MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.

Previous 2024-25 honorees

Nov. 29: Kate Simon, East Grand Rapids swimming - Report
Nov. 22:
Ella Kokaly, Essexville Garber volleyball - Report
Nov. 15:
Caroline Bryan, Grosse Pointe South swimming - Report
Nov. 8:
Kaylie Livingston, Whitmore Lake cross country - Report
Oct. 25:
Oliver Caldwell, Grand Rapids West Catholic tennis - Report
Oct. 18:
Alex Graham, Detroit Cass Tech football - Report
Oct. 11:
Victoria Garces, Midland Dow cross country - Report
Oct. 4:
Asher Clark, Bay City John Glenn soccer - Report
Sept. 26:
Campbell Flynn, Farmington Hills Mercy volleyball - Report
Sept. 19:
TJ Hansen, Freeland cross country - Report
Sept. 12:
Jordan Peters, Grayling soccer - Report
Sept. 6:
Gabe Litzner, Sault Ste. Marie cross country - Report
Aug. 30:
Grace Slocum, Traverse City St. Francis golf - Report

PHOTO Zeeland West's Keaton Hendricks scores a touchdown in front of the Zeeland West student section at Ford Field. (Photo by Hockey Weekly Action Photos.)

Friday Night Football

September 23, 2016

There continues to be among high school athletic administrators a great gnashing of teeth over encroachment of televised college football on the Friday night turf that long tradition reserves for high school football games. Little by little and year by year, college games drift to all times of the day and all days of the week, and Friday night is no longer hallowed ground for the high school game alone.

The Friday night intercollegiate fare remains mostly irrelevant games by second tier teams, but televised nonetheless because of the overabundance of production entities and networks seeking live sports events. But high school leadership is right to be on guard.

Known to very few people is a million dollar offer in the 1970s by then NCAA Executive Director Walter Byers to the National Federation of State High School Associations if it would not oppose televised college football games on Friday nights. Clifford Fagan, then executive director of the National Federation, declined the offer from his good friend; and the mutual respect these two men enjoyed brought an end to the negotiation.

Then, as now, the National Football League was prohibited by law (part of its anti-trust exception) from televising games on Friday nights and Saturdays from mid-September through mid-December where the broadcast would conflict with a live high school or college game. Under Byers, and until the NCAA lost control of intercollegiate football broadcasting as a result of a legal challenge by what was then called the College Football Association, college football leadership voluntarily gave high school football the same deference on Friday nights that the NFL did under federal law.

Today, major college football is such a ravenous revenue beast that it will schedule play at any time on any day in any location, televising every game – on college conference-controlled networks if the matchup is not attractive enough for national or even regional broadcasts. The Friday night high school football tradition can expect to be trampled as college football swarms and grunts around the feed trough like hungry hogs.