TC Fans Enjoy 50 Years of Familiar Voices
October 21, 2015
By Dennis Chase
Special for Second Half
TRAVERSE CITY – For 50 years, John Sonnemann and Don Wiitala have put their hearts, souls and voices into Traverse City athletics.
The two, who are still going strong, were recognized this fall for their contributions – Sonnemann as the public address announcer for Traverse City Central, Wiitala as the radio broadcaster for Traverse City St. Francis.
"It keeps us young and involved," Sonnemann said. "I think Don feels the same. We feel like we're part of the program - and that's important to us."
Credit two former football coaches/athletic directors for bringing two unmistakable voices to the microphone. Elk Rapids' Don Glowicki and Traverse City Senior High's Irv Menzel started Wiitala and Sonnemann on their journeys back in 1966.
That was the year Glowicki approached radio station WLDR, which had just gone on the air in July, about broadcasting high school sports.
"We weren't thinking about doing sports," Wiitala said. "We were just trying to keep our heads above water."
After some discussion, though, WLDR took the plunge.
"We said we'll give it a try," Wiitala recalled. "I wasn't even a broadcaster. I was the sales manager."
WLDR started covering Elk Rapids and St. Francis football that fall, and Gladiators basketball that winter. Soon after, the station began broadcasting all St. Francis football games. WTCM was covering Traverse City Senior High football and basketball, so now both schools had an outlet on radio.
It remained that way until about eight years ago when WLDR dropped its game coverage. But WLJN stepped in, picked up football, and Wiitala continued on as the Voice of the Gladiators.
"Who would have thought that 50 years later I'm still in the broadcast booth," Wiitala said. "I never realized how close I would grow to the St. Francis community. It's been a wonderful (association)."
Wiitala, 79, was inducted into the Grand Traverse Area Catholic Schools Hall of Fame this month.
"Don's a class act," St. Francis athletic director Tom Hardy said. "He does things the right way. He's part of our family. When you talk about St. Francis football, one of the first names to come up is Don Wiitila. He's brought St. Francis games into so many homes. We are so fortunate, so lucky for his dedication."
Back in 1966, Sonnemann had just graduated from Michigan State University when he landed a job as a social studies teacher at Traverse City Senior High. He had done his student teaching at the school the previous year and worked the chain gang during the football season – so his indoctrination into Trojans football had already started.
Soon after he was hired, Menzel called him into his office.
"He grabbed me by the knee and said, 'I want you to announce on Friday.'" Sonnemann said. "That was it."
To this day, the 72-year-old is synonymous with Traverse City Central sports.
"It's been a pleasure," the Voice of the Trojans said. "I've enjoyed all 50 years, although it doesn't seem like it's been that many,"
Sonnemann was honored for his work during the Central-West game in September.
"Remarkable," Central athletic director Mark Mattson said in describing Sonnemann's career. "The best part is that John is one of the most gentle, kind human beings that you'll ever meet. To have that legendary voice be part of your program for 50 years is special."
Sonnemann, who retired as the school's athletic director nine years ago, still announces a number of school and community events. On any given day in the fall, he can be seen and heard at Central football, soccer and volleyball games.
He said he has a hard time remembering when he retired because he's still so active doing what he loves.
"Some people would say I flunked retirement," Sonnemann said, laughing.
He, of course, does not see it that way. Neither does Wiitala. Their jobs, they say, energize them.
So when people ask how much longer they'll keep announcing, their answers are similar.
"As long as I feel good – and I do feel good – I want to keep doing it," Wiitala said. "Vin Scully (Los Angeles Dodgers announcer), what is he, 87?"
On fall weekends, Thirlby Field is their home away from home.
"We've seen a lot of great athletes, a lot of great teams, a lot of great games," said Sonnemann, who in 2001 received an Allen W. Bush Award from the MHSAA for his many unsung contributions to high school athletics.
Sonnemann recalled a game in 1970 when the Trojans lost 2-0 to Bay City Central, coached by the legendary Elmer Engel.
"They were the cream of the crop in the state," he said, "and that's where Traverse City wanted to be."
It didn't take long. Traverse City reached the inaugural MHSAA Finals in 1975, and then claimed championships in 1978, 1985 and 1988.
St. Francis was going strong in those days, too, claiming mythical state championships in 1973 and 1974. The Gladiators were able to maintain their success when the MHSAA playoffs began, capturing crowns in 1992, 1999, 2003, 2005, 2008 and 2009. They were MHSAA runner-ups in 1983, 1998 and 2007.
Wiitala recounted the 28-26 loss to Detroit dePorres in 1983 – the school's first trip to the Pontiac Silverdome – when the Eagles scored late to pull out the victory.
"To this day I still remember this kid from Detroit dePorres, with about a minute and a half left, laying out horizontal to catch a pass in the end zone for a TD," he said. "That play has run through my mind hundreds of times over the years. I don't know why. Had he not caught the pass, St. Francis would probably have won the game."
Sonnemann witnessed two of the most dramatic last-second wins in Trojans history – 21-20 over Muskegon Catholic in 1975 and 22-21 over Muskegon in 1985. The Muskegon game was on the road so Sonnemann was there in another role – as the advisor, he had taken the school's pep club to the game. The Big Reds had surged to a 21-14 lead on an interception return for a score in the final minute. It seemed like that would be the play that would decide this battle between the two 5-0 heavyweights.
But on the last play of regulation Central quarterback Chris Hathaway connected on a pass to Jeff Durocher, who then pitched the ball to Doug Lautner, catching the Muskegon defense by surprise. Lautner raced the final 33 yards to the end zone to pull the Trojans to within a point. Coach Jim Ooley opted to go for the win, and Hathaway hit Durocher on the winning two-point conversion.
Trojans fans who were there reveled in the win, except the bus driver.
"The bus driver had gone out to warm up the bus and missed the end of the game," Sonnemann said. "When we got on the kids were hootin' and hollerin' and just having a good time. They were so excited. The bus driver looked at me and said, 'If they're this excited after a loss I would hate to see what they would do after a win.' I had to tell him, 'We won it.' It (the suddenness of the win) felt a lot like that MSU game the other day."
Wiitala has been a fixture at the MHSAA Finals – football and basketball – covering St. Francis, as well as other area schools.
"When St. Francis got beat (in the tournament) we would pick up the next team that was going well," he said. "People in those communities appreciated that."
Wiitala said when he first started broadcasting games there were a number of radio stations doing likewise. That's not the case now.
"Stop and think about it," he said. "When St. Francis was in the North Central Conference (in the 1980s) five schools had radio stations broadcasting games. Now we hardly ever see another station at a game."
Wiitala became the majority owner of WLDR in 1972. He would remain the owner for nearly 30 years. When he sold, the station continued to broadcast St. Francis football games with Wiitala on play-by-play. He’s continued in that role now that WLJN has taken over the broadcasts.
The Mesick graduate has never strayed from the hometown feel of his broadcasts. He still conducts pre-game interviews with the coaches, profiles other school activities at half, and has several players come up to the booth for postgame interviews.
"I know people who get in their cars after the game and then turn the radio on to hear the kids (comment on the game)," he said.
WLJN also offers an internet broadcast, which allows St. Francis fans across the world an opportunity to listen. Wiitala often asks fans to send him e-mails during a game and he's always stunned when he learns the locale of his listeners.
"We've received emails from alumni in Iraq, Iran, Hawaii," he said. "It's unbelievable."
Wiitala has had numerous analysts on the broadcasts over the years. For the last five years, Sonnemann has served in that capacity when there's not a conflict with a Central home game. When there is?
"Don always says, 'John's on assignment," Sonnemann said with a chuckle.
Well, often times, Sonnemann is on assignment. Once fall sports end and winter sports begin, he'll switch to boys and girls basketball, wrestling, hockey and every so often downhill skiing. In the spring, it's on to track and field, girls soccer and graduation, which takes advance work to make sure it's done right.
"One of the things I pride myself on is pronouncing names correctly," he said. "Mine has been mispronounced enough times that I think it's important to get those names right the one time they get to shine up there on stage."
Sonnemann, who always has the best seat in the house, also takes pride in how he presents himself. He wants to make sure that he's always fair and objective.
"I try not to be partial to one team or another, although certainly I bleed black and gold," he said. "I try to call the games in as fair a manner as possible. Some announcers will try to emulate what you hear in the pros, especially the NBA, and I feel that has no place in high school sports. You should treat the visiting team as equally as you treat the home team."
Wiitala has a belief he stands by, too.
"I've never been controversial," he said. "I'm broadcasting sports about kids 15, 16, 17 years old. I'm not going to say, 'Oh, No. 88 is terrible out there.' I don't do it that way. That's not me. I like to treat people the way I would like to be treated."
Like Wiitala, Sonnemann plans to continue keeping fans abreast of who's doing what on the field, the court, the pitch, the ice, the mat, the track and the slopes.
"As long as I still enjoy it, as long as I'm still healthy, I'd like to keep doing this," he said. "I'm not setting any timetable."
For Sonnemann and Wiitala, it's 50 going on 51.
Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) John Sonnemann, left, and Don Wiitala provide the radio broadcast for a Traverse City St. Francis football game. (Middle) Wiitala interviews St. Francis' Luke Popp at Ford Field after the Gladiators' Division 7 championship win in 2009. (Below) Sonnemann announces a variety of Central sports played both indoors and out. (Photos courtesy of Traverse City St. Francis athletic department and Traverse City Central High School.)
MHSAA Vault: Shooks a Legend as Freshman Coach
By
Geoff Kimmerly
MHSAA.com senior editor
September 4, 2026
The following originally appeared in the Lansing State Journal on Oct. 28, 2004, and was reprinted by the MHSAA that winter.
Wayne Shooks retired from coaching entirely in 2008 and died Tuesday at the age of 84.
Wayne Shooks tried the varsity football thing once. Some time during the late 1980s, longtime DeWitt coach Gail Thornton asked Shooks to be his offensive coordinator.
“I didn't sleep a night. My wife, after three weeks, said, ‘You're going back to freshmen,’” Shooks remembered.
And those three weeks were in the month of June.
But Shooks' wife must have been on to something. Because few, if any, freshman football coaches have accomplished what Shooks finished with one last win last fall.
He ended his 16th and final season as freshman coach with a 135-2-1 record.
Amazing.
“You can't lose a game for him, or you'll feel bad,” DeWitt senior Mat Brynick recalled from his days as a freshman. “Coach never says it, but it's what everyone expects.
“He taught us how to win.”
Guys like Shooks, 62, usually go unappreciated.
They get the kids fresh to high school, fresh to high school sports, and still learning things like not spiking the ball after a touchdown.
But few freshman football coaches are as legendary as Shooks is in DeWitt. They are so unappreciated that it's impossible to find out if anyone has accomplished what he's done.
Shook is not big on numbers. Never has been during his 41 years teaching in the district, or more than 20 coaching everything from football to basketball to wrestling to tennis. Oh, and track since 1980.
He also coached 8th-grade football for a few years, junior varsity for one season and was a varsity assistant. But he'll be remembered for what he did with the freshmen.
The losses came in 1993 to Mason during a terrible wind storm, and in 2002 to Greenville. That same year, the Panthers tied Haslett, meaning it was the only year during his tenure that DeWitt wasn't sure if it finished first in its league, since league titles aren't handed out at the freshmen level.
“The kids felt bad. They did their best,” Shooks remembered.
But the losses, however few, were more of a relief for Shooks than a letdown.
Don't take that to mean Shooks doesn't like to win.
Sure, he embraced the role of teacher as much as any freshman coach. But as DeWitt varsity coach Rob Zimmerman said, “If he was a 5th-grade coach, he'd be the most competitive 5th-grade coach you've ever seen.”
“I never pointed (our record) out, it was not our goal,” Shooks said. “Our goal was to win the next week. Although the kids knew it. They just assumed we were going to go 9-0, I guess.”
Guess so.
Shooks had more easily-attainable goals:
- Have fun
- Learn fundamentals
- Emphasize the logical stuff, like the importance of bringing equipment to school every day
“He does a really good job teaching expectations about being young men and being great students,” Zimmerman said. “It's gigantic.”
And it kept kids coming back to junior varsity and varsity. You could hear the fun coming out in Brynick's voice.
He was remembering his freshman football experience, remembering his time with perhaps Michigan's most successful coach at that level.
“I remember a few games, we'd find one play that works, and we ran it to death, pounding it and pounding it,” Brynick recalled. “He loves running the same play over and over. If you can do that, march 80 yards down the field, you're doing something right. No one could stop us.”
That was not all Brynick remembered, or didn't.
Shooks almost never yelled. If he did, it meant a kid messed something up over and over and over again.
He has a doctorate in zoology. Education is obviously a big deal. He loves to win, but he loves to teach. And he's hesitant to go looking for any attention for what he's done.
All made him a perfect freshmen football coach.
“Sometimes I don't think people understand about coaches. You think college level, they are coaches first, that's their job, but not at the high school level,” Shooks said.
“It's not what I've done, it's what they've done. I've always believed the focus should be on the kids. My job is a teacher. I coach because I love to coach.”
PHOTO DeWitt freshman coach Wayne Shooks, fourth from right, stands for a photo with this final football team in 2004. (Photos courtesy of the DeWitt football program.)