Writer-Turned-Coach Enjoys Debut

November 3, 2016

By Dennis Grall
Special for Second Half

ESCANABA — Sam Eggleston has seen high school football from two drastically different viewpoints. Now, even though he is an unpaid volunteer, he enjoys being on the sideline as a coach.

Eggleston just completed his first season as a high school head coach, with Eben Superior Central winning its final three games to finish 4-5 in 8-player football. The Cougars were among the first teams in the state to join the 8-player format in 2010, their first year of football.

Eggleston was a sportswriter before becoming a coach, giving him different perspectives to watching the same event.

The 1998 Rock Mid Peninsula High School graduate worked at newspapers in Escanaba, Kenai, Alaska; Northville and Novi, and Marquette before becoming a freelance writer and website blog editor in 2008. He started the writing phase of his career in 2000 with the Daily Press in Escanaba, under my direction.

He served as a volunteer assistant football coach in Northville, then moved back to the Upper Peninsula and became a volunteer coach at his alma mater in 2011 when the Wolverines went to 8-player football. He joined Superior Central in 2014 and spent two seasons as a volunteer aide until landing the head job just two weeks before the 2016 preseason began.

“In both careers … you took a shot on me and I ran with it, and the same with coaching; they gave me a shot and I’ve run with it as best I can,” he said.

In addition to his unpaid position at Superior Central, in rural Alger County, Eggleston is responsible for fundraising for the self-funded football program, a major priority for his offseason.

“My coaching is over (for the season) now and the majority of my time will be spent on raising funds so we can get new helmets, get new pads to replace ones that are broke, spending money we don’t have so we’ve got to make that up now,” he said. “We have to win now to have successful fundraisers.”

As a sportswriter, Eggleston would simply switch gears and move on to coverage of the next athletic season, for instance once fall sports moved into winter. He also never had to worry about how coaches managed off-field X’s and O’s once their seasons concluded.

Life was totally different as a reporter. “I had a different approach, different viewpoint, different mindset to a game as a writer,” said Eggleston, who still has the heft of when he was a lineman but now looks like a lumberjack with his bushy beard and build.

“Now I have to worry about every kid and every position,” he said. “Sometimes I don’t even see the end result of the play because I’m watching the line play. I don’t even know how well my running back did until I see where they moved the stick.”

He may also be working on an injured player while the game goes on, trying to make play calls and other decisions at the same time.

As a sportswriter, he would be jotting down notes between plays or perhaps checking the result of a picture he took of the previous snap, totally unaware the coach was monitoring several assignments.

“I look back at the writer I was and as a coach now, and I would hate the type of writer I was,” he said. 

Eggleston would analyze why a coach would switch to running a sweep rather than the counter that had been working, all while the coach may be working on an injured player that caused a change in offensive plans.

“As a writer I never had the insight to see everything. I just saw the overall game and kept track of every yard,” he said. “As a coach I can’t even tell if the play went five yards because I have three plays stacked up as the game goes on.”

While he was writing sports in the metro Detroit area, his weekly paper often covered games also being covered by the Detroit Free Press or the Oakland Press, with those stories appearing the next day. Eggleston’s story would appear maybe five days later, after everyone knew what happened. 

“I had to come in with a different angle. I tried to be a little more analytical and focus on strategy versus the flourish and try to get the meat of the game rather than get to the flowery parts,” he recalled. “I tried to take a different approach and make my stuff more interesting.”

His style apparently worked as the paper received several journalism awards and subscriptions remained strong.

Writing also provided some interesting backdrops. He had to use small charter planes to see some games in Alaska, or get to Nome to handle features about the Iditarod sled dog race. 

He recalls covering a high school hockey game on an outdoor rink in Alaska and said “it was the first time I saw wind shear affect a hockey game.”

Eggleston also covered a football game where a kicker booted the ball off the uprights, then off a fence, and it bounced into the ocean in Homer.

He reported on a murder trial at that paper, where he would work the news desk in the morning, take time off and then handle sports at night. “It was super stressful,” he said.

Now walking the sidelines as a coach, he said “it definitely does feel like I’ve seen both sides of the coin, and I understand both sides of them better.”

He remembers just giving “little more rounded answers and (to) give both sides of the story” in postgame interviews. “A lot of coaches give canned answers. I try to be a little more in-depth and help try to write the story.”

In his early days as a sportswriter, he said “I would see the game unfold and see the pressures and why a coach would make a decision to go for it (on fourth down). I was a bit more critical of the coach and their decision,” he said, adding “I would probably have been a little more biting about it when I wrote the story.”

He admits in those days “I thought I knew everything there was to know about football. I played it,” he said. “I always approached the game like I was the professional and knew everything about the game. Now as a coach there are a host of responsibilities during every game. I am in completely different waters now. The hardest thing is keeping the kids pointed in the right direction as things go wrong. 

“You’ve got the entire team and you’ve got to keep moving in a positive direction, keep the focus going forward. Forget the last play and work on the next one and get the kids to buy into that philosophy.”

He also compares his first writing assignment at the Daily Press with his first game this season at Ontonagon. “I did a (men’s baseball) story about the Escanaba Polecats, and you read my first line and said, ‘Did Yoda write this?’ I thought, oh my God, I don’t know what I’m doing.”

The Cougars lost their opener this fall 36-8, and Eggleston said “after being an assistant for four years, I still wasn’t prepared going into that Ontonagon game. We lost, and as I look back, if we played them right now I think we would beat them. 

“I had no clue coming into that first game and didn’t have any idea how to get us back on track.”

He eventually figured enough out to finish 4-5 and found plenty of ways to enjoy being a coach.

Eggleston tries to eat lunch with his players every day, and he pays for his own meal.

“I want a family environment there; we all sit at the same table,” he said. “What I get back is relationships I never had before. I feel like I have 21 kids, and I love every minute of it.”

Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.

PHOTOS: (Top) Eben Junction Superior Central football coach Sam Eggleston speaks with some of his players during a game this season. (Middle) Eggleston monitors the action on the field. (Photos by Dennis Grall.)

St. Mary's Standout McLaurin Becomes Chinese Football Pioneer

By Tom Markowski
Special for Second Half

August 19, 2021

The eight years Chris McLaurin spent in China not only changed his life, but they changed the perception of American football in China and elsewhere – and just may have opened the door to a whole new market.

Made in MichiganWe're talking “American football,” not soccer. Most of us are familiar with NFL Europe, but NFL China? Not so much. When McLaurin went to China in 2011, the thought of teaching the locals American football never occurred to him. He went there to work for a private company, and circumstances just seemed to fall in place.

Some might say McLaurin was in the right place at the right time, but it can also be said he was the right person at the right time to lead this undertaking. McLaurin had the background, both athletically and organizationally, to take on such an endeavor.

“I met a lot of people who were interested in football,” McLaurin said. “I thought, football? I had a limited understanding of what they knew. I was very surprised they would reach out to me. I quickly found out they were hungry to learn.”

A 2005 graduate of Orchard Lake St. Mary's, McLaurin started at tight end and linebacker, and helped the Eaglets reach the MHSAA Division 2 Final in 2004 (where they lost to Muskegon). McLaurin went on to play four seasons at Michigan and graduated in 2009 with a degree in history and minor in urban and community studies. He had thoughts of entering law school when other opportunities interceded.

During his time in Ann Arbor, McLaurin worked with an organization that focused on disadvantaged youth in the area and helped open doors for them. They were allowed to attend lectures at the university as well as sporting events.

Upon graduation, the seeds that would blossom in Asia began being sown in other parts of the world.

McLaurin received a Fulbright Scholarship and went to Johannesburg, South Africa, to work with underprivileged youth as part of a program called Tomorrow Trust. During this time he worked with the United Nations Development Programme and Harvard Law School in their pursuit of promoting economic rights for the poor.  

Following his work in South Africa, McLaurin began his post-graduate work at the London School of Economics. He earned his degree after working in the House of Commons and as a research assistant for the Runnymede Trust. Then came a six-month internship within the Obama Administration as part of the White House Domestic Policy Council.

And after that, he was off to Chongqing in western China to work for a private equity company as a project manager. Two years later, he started his own company in addition to a non-profit organization. Much of his work centered on the automobile industry and global technology.

During this time he learned to speak Mandarin and, in doing so, was introduced to more of the local customs – including American football.

Chris McLaurinWhat McLaurin found was a rudimental brand of football, what we would term a recreational type of competition. McLaurin began his involvement gradually, on weekends.

“After that first year (2012), I took it up a notch,” McLaurin said. “We started recruiting players and bought new equipment. They watched football on TV, but it's not an easy game to understand. You have to play football to learn it. You don't get that from watching TV.”

A year of training, recruiting and, yes, some frustration, led McLaurin to start a league, the American Football League of China (now known as the China National Football League). The rules are similar to those at the U.S. college level. There are 11 players a side, and when a ball carrier's knee touches the ground the play is over.

In the beginning “it was successful,” he said. “There were no leagues when I got there. There was no one to organize it. We went from (fewer than) 10 teams to, 3-to-4 years later, there are 80-90.”

McLaurin quickly learned he needed help if this adventure was to succeed. USA Football had a footprint in Shanghai, and McLaurin reached out to the organization. McLaurin contacted a handful of former teammates including Prescott Burgess and Morgan Trent for advice. Former NFL player Bruce Plummer and NFL coach and scout Jerry Hardaway worked some of the camps and clinics with McLaurin and added much-needed experience and expertise.

After playing at Southern Illinois, Hardaway’s first coaching position was at Memphis State as an assistant, and then he went to Grambling State to coach under the legendary Eddie Robison for six seasons. He also coached at the University of California under Joe Kapp prior to working in the NFL and then heading to China.

“I was told, through another guy, that (McLaurin) needed some help,” Hardaway said. “It was all about getting back to basics. That's what made it fun. They had no clue when you'd say to them, control the ground at impact when you're making a block. They had no idea of the terms that you'd use. To see the young kids, to see on their faces, they were absorbing everything.

Chris McLaurin“Yes, yes, yes, it was worthwhile. First of all, people had no clue about what it takes to do something like this. They were learning. Some of the parents thought it was a violent sport. That's what they heard. Then they switched. They saw me, us, teach the basics and they saw what we were doing. For me, it gave me a sense, like hey, you have to teach and you have to enjoy it.”

Soon after that first season, the NFL got involved as did the National Committee on United States - China Relations. McLaurin credits the NFL for advising him on the business end of starting a new league and structuring. After 18 months, McLaurin got out of coaching and became the commissioner.

“(The NFL) wanted to expand,” he said. “They saw how their brand was quite low (in China). China is a natural.”

Progress was slow, but it was still progress. The 2015 championship game was played in Shanghai, and McLaurin estimates it drew 3,500 spectators.

He continued to work with the AFLC through 2019 but then decided to make a career move. He returned to the U.S. and, this fall, is pursuing a dream he's held since leaving U-M. At age 34, McLaurin entered Harvard Law School.

“When I started, the last thing we wanted was a U.S. version of football,” he said. “We wanted it to be Chinese football. There were limitations on how many foreigners would compete. At first it was five (per team), then three. We wanted it to be a Chinese experience."

2020-21 Made in Michigan

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PHOTOS: (Top) Former Orchard Lake St. Mary's standout Chris McLaurin started an American football league in China and remained part of its leadership through 2019. (Middle) McLaurin was a two-way starter for St. Mary's 2004 Division 2 runner-up team. (Below) McLaurin runs drills for one of the Chinese teams. (Top and below photos courtesy of Chris McLaurin; middle photo from MHSAA archives.)