Writer-Turned-Coach Enjoys Debut
November 3, 2016
By Dennis Grall
Special for Second Half
ESCANABA — Sam Eggleston has seen high school football from two drastically different viewpoints. Now, even though he is an unpaid volunteer, he enjoys being on the sideline as a coach.
Eggleston just completed his first season as a high school head coach, with Eben Superior Central winning its final three games to finish 4-5 in 8-player football. The Cougars were among the first teams in the state to join the 8-player format in 2010, their first year of football.
Eggleston was a sportswriter before becoming a coach, giving him different perspectives to watching the same event.
The 1998 Rock Mid Peninsula High School graduate worked at newspapers in Escanaba, Kenai, Alaska; Northville and Novi, and Marquette before becoming a freelance writer and website blog editor in 2008. He started the writing phase of his career in 2000 with the Daily Press in Escanaba, under my direction.
He served as a volunteer assistant football coach in Northville, then moved back to the Upper Peninsula and became a volunteer coach at his alma mater in 2011 when the Wolverines went to 8-player football. He joined Superior Central in 2014 and spent two seasons as a volunteer aide until landing the head job just two weeks before the 2016 preseason began.
“In both careers … you took a shot on me and I ran with it, and the same with coaching; they gave me a shot and I’ve run with it as best I can,” he said.
In addition to his unpaid position at Superior Central, in rural Alger County, Eggleston is responsible for fundraising for the self-funded football program, a major priority for his offseason.
“My coaching is over (for the season) now and the majority of my time will be spent on raising funds so we can get new helmets, get new pads to replace ones that are broke, spending money we don’t have so we’ve got to make that up now,” he said. “We have to win now to have successful fundraisers.”
As a sportswriter, Eggleston would simply switch gears and move on to coverage of the next athletic season, for instance once fall sports moved into winter. He also never had to worry about how coaches managed off-field X’s and O’s once their seasons concluded.
Life was totally different as a reporter. “I had a different approach, different viewpoint, different mindset to a game as a writer,” said Eggleston, who still has the heft of when he was a lineman but now looks like a lumberjack with his bushy beard and build.
“Now I have to worry about every kid and every position,” he said. “Sometimes I don’t even see the end result of the play because I’m watching the line play. I don’t even know how well my running back did until I see where they moved the stick.”
He may also be working on an injured player while the game goes on, trying to make play calls and other decisions at the same time.
As a sportswriter, he would be jotting down notes between plays or perhaps checking the result of a picture he took of the previous snap, totally unaware the coach was monitoring several assignments.
“I look back at the writer I was and as a coach now, and I would hate the type of writer I was,” he said.
Eggleston would analyze why a coach would switch to running a sweep rather than the counter that had been working, all while the coach may be working on an injured player that caused a change in offensive plans.
“As a writer I never had the insight to see everything. I just saw the overall game and kept track of every yard,” he said. “As a coach I can’t even tell if the play went five yards because I have three plays stacked up as the game goes on.”
While he was writing sports in the metro Detroit area, his weekly paper often covered games also being covered by the Detroit Free Press or the Oakland Press, with those stories appearing the next day. Eggleston’s story would appear maybe five days later, after everyone knew what happened.
“I had to come in with a different angle. I tried to be a little more analytical and focus on strategy versus the flourish and try to get the meat of the game rather than get to the flowery parts,” he recalled. “I tried to take a different approach and make my stuff more interesting.”
His style apparently worked as the paper received several journalism awards and subscriptions remained strong.
Writing also provided some interesting backdrops. He had to use small charter planes to see some games in Alaska, or get to Nome to handle features about the Iditarod sled dog race.
He recalls covering a high school hockey game on an outdoor rink in Alaska and said “it was the first time I saw wind shear affect a hockey game.”
Eggleston also covered a football game where a kicker booted the ball off the uprights, then off a fence, and it bounced into the ocean in Homer.
He reported on a murder trial at that paper, where he would work the news desk in the morning, take time off and then handle sports at night. “It was super stressful,” he said.
Now walking the sidelines as a coach, he said “it definitely does feel like I’ve seen both sides of the coin, and I understand both sides of them better.”
He remembers just giving “little more rounded answers and (to) give both sides of the story” in postgame interviews. “A lot of coaches give canned answers. I try to be a little more in-depth and help try to write the story.”
In his early days as a sportswriter, he said “I would see the game unfold and see the pressures and why a coach would make a decision to go for it (on fourth down). I was a bit more critical of the coach and their decision,” he said, adding “I would probably have been a little more biting about it when I wrote the story.”
He admits in those days “I thought I knew everything there was to know about football. I played it,” he said. “I always approached the game like I was the professional and knew everything about the game. Now as a coach there are a host of responsibilities during every game. I am in completely different waters now. The hardest thing is keeping the kids pointed in the right direction as things go wrong.
“You’ve got the entire team and you’ve got to keep moving in a positive direction, keep the focus going forward. Forget the last play and work on the next one and get the kids to buy into that philosophy.”
He also compares his first writing assignment at the Daily Press with his first game this season at Ontonagon. “I did a (men’s baseball) story about the Escanaba Polecats, and you read my first line and said, ‘Did Yoda write this?’ I thought, oh my God, I don’t know what I’m doing.”
The Cougars lost their opener this fall 36-8, and Eggleston said “after being an assistant for four years, I still wasn’t prepared going into that Ontonagon game. We lost, and as I look back, if we played them right now I think we would beat them.
“I had no clue coming into that first game and didn’t have any idea how to get us back on track.”
He eventually figured enough out to finish 4-5 and found plenty of ways to enjoy being a coach.
Eggleston tries to eat lunch with his players every day, and he pays for his own meal.
“I want a family environment there; we all sit at the same table,” he said. “What I get back is relationships I never had before. I feel like I have 21 kids, and I love every minute of it.”
Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.
PHOTOS: (Top) Eben Junction Superior Central football coach Sam Eggleston speaks with some of his players during a game this season. (Middle) Eggleston monitors the action on the field. (Photos by Dennis Grall.)
After Reaching Historic Heights, Niles Eager to Continue Climb Under Shaw
By
Scott Hassinger
Special for MHSAA.com
September 9, 2025
NILES – Scot Shaw admits he was just looking to have a little fun when he accepted Matt Brawley's offer five years ago to become the new football coach at Niles.
But anyone aware of his past success knew it wouldn't take long for Shaw – a member of the Michigan High School Football Coaches Association's Hall of Fame – to affect change in the culture of the Niles program.
Shaw, a former head coach at Elkhart Memorial, Ind., from 2015-2019, returned to the sidelines after sitting out 2020 during COVID-19.
Prior to Shaw's arrival, Niles hadn't had a winning season since 2014. Following six consecutive sub-.500 finishes, Niles compiled a 5-4 mark in Shaw's first season as several underclassmen played key roles and set the Vikings up for future success.
Not counting the shortened 200 season – when all schools were playoff eligible – Niles secured its first postseason berth since 2003 and went 6-5 in Shaw's second season, losing 24-17 in a Division 4 District Final to Edwardsburg. The Vikings improved to 10-2 in 2023, losing a heartbreaking 21-14 Regional decision to Portland but winning the first of now two straight Wolverine Conference titles.
Their hard work came to further fruition last fall as they finished 12-2 and secured league, District and Regional tiles, the latter by avenging the 2023 loss to Portland 37-34. Niles then doubled up perennial state power Grand Rapids South Christian 62-30 in a Semifinal at Armstrong Field in Three Rivers before falling to Goodrich a week later in the Division 4 championship game at Ford Field, 35-6.
Shaw is 35-13 at Niles with a career win-loss record of 246-120.
"When I got here, I was coming off a one-year retirement. I just wanted to have some fun and run a different offense. My son Kyle is an assistant coach at Mishawaka (Ind.), and they run the flexbone," Shaw said. "Coming in … I don't think the expectations were that high, so as a coaching staff you think about what you can do to improve things. So at least in my past experience, we've always been pretty good and have had high expectations. We changed the culture here at Niles by asking our players to come to practice, do the best they can every day and be more physical than the people we play. So far those three principles have worked out well and put this program where it is now."
Shaw used the 2024 home playoff win over Portland to describe how everything has come full circle.
"In that game we were ahead of Portland, then gave the lead up and we could've given up. But we came back and scored in the last few seconds to win in the Regional Finals,” Shaw said. “Having a belief that you can win despite all odds is a huge thing now and instilled in our kids. They don't doubt themselves or each other any longer.”
Niles outscored opponents 535-160 in 2024, posting six shutouts. The Vikings averaged 38.2 points per game while allowing just 11.4 per contest.
Freshman quarterback Will Turnbull now controls the Vikings' flexbone attack following the graduation of Talen Bennett. So far, Turnbull has met the challenge by completing 10-of-27 passes for 117 yards and one TD with three interceptions. He's also run for a pair of TDs.
"The quarterbacks we've had so far at Niles have been very intelligent, smart and very good at reading opposing defenses. Will is an excellent athlete who throws the ball well and is a little water bug when he runs it. He's been able to pick up our offense pretty quickly," Shaw said.
Niles also graduated 1,000-yard rusher Sam Rucker, but sophomore Brandon Walsh has stepped up at that spot with 63 carries for 303 yards and four TDs. Anderson also handles some of the rushing load, along with Elijah Norris, who had 23 touches for 120 yards during a 16-0 Week 2 win over Stevensville Lakeshore – Niles’ first victory on Lakeshore’s home field.
Junior wideout Max Rucker, along with senior tight end Brenden Olsen, are two other key ingredients on both sides of the ball for Niles.
Olsen (6-foot-7, 180 pounds) is also a standout basketball and baseball player for Niles who recently received a Division I baseball scholarship off from the University of Houston.
"It’s been a wonderful experience playing football with several cool guys and a great coaching staff. They key is just showing up every day ready to work and getting better,” Olsen said. "Our state finals loss just showed that we need to dig deeper and prepare better for teams like that down the road.
“Building good chemistry with the new guys has been easy because we have so many returners. My goals are to be more of a leader and be more involved in plays this season."
Senior all-staters Chase Brawley (6-1, 280) and Brandon Hamilton (5-11, 245) both return on the Vikings' offensive line. Knee injuries to both Hamilton and senior Trenton Scott (6-2, 280) kept them on the sidelines during the Vikings' push through the end of the 2024 regular season and playoffs. Evan Williams (5-10, 200) is another key part of the Vikings' blocking group, and junior kicker Ben Bruckner is another returning offensive weapon.
"Getting to state last year really motivated us to prepare well for this season,” Brawley said. “The experience I gained playing varsity these last three years has been invaluable. Our team motto this season is 'All In,' so we just have to remain focused to attain our goals."
Perhaps no one was more motivated to get back on the field than Hamilton, who was sidelined with that injury after Week 6.
"Last year I learned it takes all 11 guys to win a football game. Coaching from the sidelines really taught me a great deal,” Hamilton said. “I'm playing right guard and outside linebacker. We have four out of our five offensive linemen back, so we are experienced. Defensively we can fly to the ball, and we have some dudes who can really hit. That's exciting.”
Cheney, Jayelin Vawter, RJ Fielder, Bryce Zache, Malachi Burris, Rucker and Bradley Wolverton are among the team's top tacklers so far.
"It takes everyone on the team to make a big difference. The main thing we have to remember is it’s a new year,” Cheney said. “Last year's achievements don't matter, but it prepared us well for any success we have this time around."
Cheney, a senior, anchors the Niles' defense after earning all-state honors as a junior. Freshman Vaughn Ausmus also has seen time at linebacker. Other returning starters on the Vikings' defensive front include Fielder, Burris and Bryce Young.
Niles' defensive secondary will be anchored by Olsen, Rucker and Anderson.
"We have a lot of good kids coming back defensively, and the kids who are stepping up to fill in different spots realize what their responsibilities are and they have become part of our rotation," Shaw said.
Many successful stops
Shaw is a 1975 graduate of Mishawaka, where he played basketball for legendary coach Marvin Wood. Shaw also lettered in football and received the prestigious Phil Askew Mental Health Award his sophomore year at the 1973 Indiana state football finals. He then attended and played football at Butler University, earning all-Pioneer Football Conference honors in 1978 and 1979 and serving as senior captain.
From 1979-1986, Shaw taught social studies and physical education at Concord High School (Ind.) serving as an assistant coach in football, wrestling and baseball. He served as Three Rivers' varsity football coach from 1986-2004, leading that team to the MHSAA Playoffs 15 times and the Division 4 title in 2003. Shaw also served as the Wildcats' head boys track & field coach, leading them to 2000 and 2002 MITCA team championships.
Shaw then served as Grandville's head football coach from 2005-2010, leading the Bulldogs to two Ottawa-Kent Conference Red titles and two playoff appearances. He was an assistant coach at Hope College for three seasons, then served a one-year stint in 2014 as the head coach at Wayne High School in Fort Wayne, Ind., where the Generals went 9-2, won the Summitt Conference and made it to the third round of the state playoffs.
He moved on to coach four seasons at Elkhart Memorial before the school consolidated with Elkhart Central. After the one-year coaching hiatus in 2020, he took over at Niles.
Brawley, who was hired as the school's athletic director just three days before Shaw, remembers football participation nearly doubling after Shaw and his staff took over.
"Basically, Scot had only a month to put together his coaching staff and prepare the kids that first season. I accompanied the coaching staff to a three-day coaches clinic down south at Harding University. Scot is very detailed, and I remember he filled several notebooks with notes on running the Flexbone offense," Brawley recalled.
"Scot relates very well to his players and has a special knack for being able to motivate them with positive words, and he understands that kids have more going on in their life besides football. We couldn't ask for a better situation. Scot does a great job of mentoring his coaches, getting kids into the weight room. It’s truly amazing what Scot and his coaching staff have been able to do here at Niles in such a short time."
Shaw has been successful in building Niles' program in much the same manner that he developed Three Rivers into a perennial conference and state power.
"It's my sincere belief that kids want to be successful, be good and to win,” Shaw said. “It’s not enough to want to do it, but they must be taught how to do so. You are off to a great start if you have that belief that you can win, do the things that are required of you to win and then carry that out with a tremendous work ethic. The next step is to develop that talent, and it’s easier if you have the right attitude. I've been very fortunate to be able to mold attitude, a strong work ethic and a team-first attitude in building this program.”
Shaw's current group of players closely resemble some of the teams he had years ago at Three Rivers. This year’s Niles team features big, strong, physical and athletic athletes with quickness who succeed because of an extraordinary work ethic.
Niles' school enrollment increase pushed the Vikings into Division 3 this fall. They quickly have proved they belong with victories over St. Joseph (28-18) and Lakeshore (16-0). Niles could very well see either one of them again come playoff time.
"Bumping up to D3 is going to be another challenge, but it also means we're going to see some different teams in the playoffs. The community is going to expect the same type of results,” Shaw said. “As a team, we have to be able to carry on that tradition with the same type of attitude and commitment to excellence that we preach every day. You have to do that in each step along the way, and if you're lucky enough to make the playoffs then you have to be able to do whatever you can to earn yourself another Monday.”
Shaw's coaching staff includes Kyle Mikel, Dan Brawley, Dave Landon, Austin Weber, Lonnie Jones, Thane Typer, Zach Fillwock, Joel Brawley, Scott Swanson, Shane Brown and Chase Andres.
"I’m really happy with our coaching staff. They are very dedicated and they work hard during the offseason in the weight room, attending clinics, and they are very knowledgeable at the positions they coach,” Shaw said. “When we got here, we had a hard time getting coaches because of previous results. But now we have a loyalty to the guys who have helped build this while we were going through the growing pains. I had been there before at the Finals, and last year it was fun to gauge the excitement our other coaches felt.”
Honoring a community icon
Niles held its annual community-wide pep rally Sunday, Aug. 17 where all 2025 Vikings fall sports teams were introduced and long-time Niles' No. 1 fan Johnny Morrison was honored for his years of support of the athletic program. Hundreds of people attending the event wore Gold T-shirts with the words "Johnny Morrison Vikings' Legend" across the front.
"Johnny is one of the most outstanding human beings I've ever been around in my life. When you see him, he always is eager to talk about our coaching staff or our athletes. He has the biggest heart in the world," Brawley said.
Morrison, who has Down syndrome, has served as manager on the sidelines for the Vikings' football, basketball and baseball teams since 1986.
Scott Hassinger is a contributing sportswriter for Leader Publications and previously served as the sports editor for the Three Rivers Commercial-News from 1994-2022. He can be reached at [email protected] with story ideas for Berrien, Cass, St. Joseph and Branch counties.
PHOTOS (Top) Niles senior tailback Alex Anderson scores a touchdown during last season's 62-30 Semifinal win over Grand Rapids South Christian at Armstrong Field in Three Rivers. (2) Fifth-year Niles head coach Scot Shaw, third from left, is pictured with seniors Chase Brawley (71), Brandon Hamilton (78), Brenden Olsen (3) and Ward Cheney (5). (3) Members of the Niles cheerleading squad and student body get the crowd pumped up and showing their school spirit at a community-wide pep rally on Aug. 17. (4) The Niles athletic department and sports boosters held the pep rally to introduce the 2025 fall sports teams and honor longtime Niles' No. 1 fan Johnny Morrison. (Action photos by Scott Hassinger. Pep rally photos by Max Harden/Leader Publications.)