Wrestling’s Next Big Thing
August 13, 2013
“The next big thing” is what marketers often seek. But it’s what school sports administrators usually dread because the “next big thing” is routinely a problem.
And so it is with the sport of wrestling which, at the high school level, has had an admirable record of solving the big issues that have threatened the sport’s existence.
School-based wrestling addressed unhealthy practices for weight loss, first with rules about what could not be done – e.g., rubber suits were banned from practices – and then with rules about what must be done, including a weight management program.
Twenty years ago, MHSAA member schools became one of the early adopters of policies and procedures that include the training of skinfold assessors who are employed to do measurements of all wrestlers, from which each wrestler learns his/her lowest allowed weight and the rate at which he/she may descend to that weight and still remain eligible to compete. These rules, and a nutrition education program, saved interscholastic wrestling from much public criticism and, possibly, from continuing drops in participation.
In addition, the Wrestling Committee has been unique among MHSAA sport committees in recognizing that a season that is too long is neither healthy for nor desired by student-athletes; and the committee has reduced the length of season and number of matches. All of this, combined with the MHSAA team tournament, have greatly increased the sport’s popularity among both participants and spectators.
But in spite of all this, the sport of wrestling is “one communicable skin disease outbreak from extinction,” according to those discussing the state of high school wrestling at a national meeting in June. We’ve already seen an outbreak lead to the suspension of all interscholastic wrestling for two weeks in Minnesota during the 2006-07 school year.
To avoid this next big thing, the rule makers have banned taped headgear, because tape can’t be properly cleaned. The NFHS Sports Medicine Advisory Committee, which is the MHSAA’s advisory body as well, is urging schools to mandate that all participants shower or perform an antiseptic wipe-down after every match.
The MHSAA will make this issue a point of special emphasis in its online, print and face-to-face communications this fall. In addition, an excellent free webinar is provided by the National Wrestling Coaches Association. Click here for the webinar.
Guarding the Gate
February 24, 2012
More slowly than I would like, because it’s not a field in which I’ve had formal training or extensive practical experience, I’ve been learning about the world of startup companies and venture capitalists that discovered the sports world in the 1990s and have proliferated during the past decade.
Usually with their founder making the contact, many of these young companies have reached out to the MHSAA, hoping we will embrace and endorse or utilize their new product or service. Almost all owe their existence to the World Wide Web and to the passion of their founder, either for sports or for a concept they think solves some need of athletes, coaches or fans . . . or advertisers and sponsors.
And almost every one of these startups is looking for an exit; looking for a bigger fish to swallow them whole. And paying them handsomely for consuming the young guppy. A lucky few make what the industry calls the “Big Exit,” like a major network buying the startup for many millions of dollars.
We hear from many of these startups that the advertisers are clamoring for this or that they are promoting, but we usually see one of two things happen. Either the advertisers show so little interest that the startup fails, or what support the advertisers do provide goes to the venture capitalists and not to those providing the content.
As we screen the plethora of proposals to capitalize on high school sporting events in Michigan, we look for two kinds of assurances. First, that the suitor doesn’t have an exit strategy; and second, that the initiative will have direct benefit in terms of both money and message to those providing the content: i.e., schools.
Most of the initiatives we screen will assist schools with neither money nor message, and some of them would actually provide a message that is contrary to the mission of educational athletics.
So we’re guarding the gate, in both directions – controlling the entrance to the high school sports market in Michigan, as well as the escape of those who are in our market for a fast buck and quick exit, big or small.