Wrestling’s Next Big Thing
August 13, 2013
“The next big thing” is what marketers often seek. But it’s what school sports administrators usually dread because the “next big thing” is routinely a problem.
And so it is with the sport of wrestling which, at the high school level, has had an admirable record of solving the big issues that have threatened the sport’s existence.
School-based wrestling addressed unhealthy practices for weight loss, first with rules about what could not be done – e.g., rubber suits were banned from practices – and then with rules about what must be done, including a weight management program.
Twenty years ago, MHSAA member schools became one of the early adopters of policies and procedures that include the training of skinfold assessors who are employed to do measurements of all wrestlers, from which each wrestler learns his/her lowest allowed weight and the rate at which he/she may descend to that weight and still remain eligible to compete. These rules, and a nutrition education program, saved interscholastic wrestling from much public criticism and, possibly, from continuing drops in participation.
In addition, the Wrestling Committee has been unique among MHSAA sport committees in recognizing that a season that is too long is neither healthy for nor desired by student-athletes; and the committee has reduced the length of season and number of matches. All of this, combined with the MHSAA team tournament, have greatly increased the sport’s popularity among both participants and spectators.
But in spite of all this, the sport of wrestling is “one communicable skin disease outbreak from extinction,” according to those discussing the state of high school wrestling at a national meeting in June. We’ve already seen an outbreak lead to the suspension of all interscholastic wrestling for two weeks in Minnesota during the 2006-07 school year.
To avoid this next big thing, the rule makers have banned taped headgear, because tape can’t be properly cleaned. The NFHS Sports Medicine Advisory Committee, which is the MHSAA’s advisory body as well, is urging schools to mandate that all participants shower or perform an antiseptic wipe-down after every match.
The MHSAA will make this issue a point of special emphasis in its online, print and face-to-face communications this fall. In addition, an excellent free webinar is provided by the National Wrestling Coaches Association. Click here for the webinar.
Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.