Century of School Sports: Athletic Directors Indispensable to Mission of School Sports

By Geoff Kimmerly
MHSAA.com senior editor

March 25, 2025

The Michigan High School Athletic Association began its first Bulletin of the 1943-44 school year by reviewing the previous year’s accomplishments as World War II raged on multiple fronts. Eugene B. Elliott, the state’s superintendent of public instruction, addressed “Those in Charge of Athletics in Michigan High Schools” with a challenge and a promise that “… your efforts to provide opportunities for physical development will enable thousands of high school students to take their places in a needy world.”

Students of history know athletics were seen at that time primarily as a way to provide increased physical education and prepare students for a next step into the military. But read again today, with a little different context, Elliott’s words seemingly still apply. 

At the high school level alone, the MHSAA counts more than 700 athletic administrators guiding more than 170,000 student-athletes as they learn lessons from their athletic experiences that will help them contribute to the world in any variety of ways once their time in school sports is done.

A century ago, athletic administration still was handled primarily by district superintendents or high school principals. By the 1940s, “athletic director” was a role mentioned much more frequently – superintendents and principals found themselves taking on several other responsibilities, and school sports grew so quickly in participation and popularity that another administrator to lead those extracurriculars became increasingly necessary. 

In 1958, the Michigan Association of Physical Education and Athletics was formed, and in 1982 renamed the Michigan Interscholastic Athletic Administrators Association. A close working relationship between the MHSAA and the state’s athletic directors has long been integral to the success of school sports in Michigan, and the MIAAA and MHSAA continue to strive hand-in-hand. The MHSAA has celebrated its 100th anniversary throughout the 2024-25 school year, and a century after its start, the major focus of the organization is providing support – and appreciation – for the work done by administrators at the local level. 

Expectations for school sports programs have never been higher, and athletic directors have never been valued more. Current MHSAA Executive Director Mark Uyl writes in this winter’s benchmarks, “I am again reminded of how fortunate we are in Michigan to have so many athletic leaders across our diverse state who truly care about preserving and enhancing school sports for our young men and women.” 

And an expectation from the 1977 edition of the textbook “Administration of High School Athletics” – co-written by first fulltime MHSAA executive director Charles E. Forsythe – continues to ring true as well: “Many challenges will confront (the athletic administrator) because of uncertainties that exist today. Meeting these challenges will make (the administrator’s) position in the school an even more important one.”

Previous "Century of School Sports" Spotlights

March 18: 2025 Finals Begin Next Half-Century of Girls Hoops Championships - Read
March 11:
Boys Basketball's Best 1st to Earn MHSAA Finals Titles - Read
March 5:
Everything We Do Begins with Participation - Read
Feb. 25:
Slogans & Logos Remain Unforgettable Parts of MHSAA History - Read
Feb. 19:
MHSAA Tickets Continue to Provide Fan-Friendly Value - Read
Feb. 11:
We Recognize Those Who Make Our Games Go - Read
Feb. 4:
WISL Conference Continues to Inspire Aspiring Leaders - Read
Jan. 28:
Michigan's National Impact Begins at NFHS' Start - Read
Jan. 21:
Awards Celebrate Well-Rounded Educational Experience - Read
Jan. 14:
Predecessors Laid Foundation for MHSAA's Formation - Read
Jan. 9:
MHSAA Blazes Trail Into Cyberspace - Read
Dec. 31: 
State's Storytellers Share Winter Memories - Read
Dec. 17: 
MHSAA Over Time - Read
Dec. 10:
On This Day, December 13, We Will Celebrate - Read
Dec. 3:
MHSAA Work Guided by Representative Council - Read
Nov. 26: 
Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19:
Connection at Heart of Coaches Advancement Program - Read
Nov. 12:
Good Sports are Winners Then, Now & Always - Read
Nov. 5:
MHSAA's Home Sweet Home - Read
Oct. 29:
MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23:
Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15:
State's Storytellers Share Fall Memories - Read
Oct. 8:
Guided by 4 S's of Educational Athletics - Read
Oct. 1:
Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18:
Why Does the MHSAA Have These Rules? - Read
Sept. 10: 
Special Medals, Patches to Commemorate Special Year - Read
Sept. 4:
Fall to Finish with 50th Football Championships - Read
Aug. 28:
Let the Celebration Begin - Read

PHOTO Athletic administrators and coaches attend a session during the MIAAA's annual conference earlier this month.

'Retired' Periard Still Finding Ways to Serve Suttons Bay

By Tom Spencer
Special for MHSAA.com

May 28, 2021

When Doug Periard retired in August, some thought he had done it all as a teacher, coach, mentor and athletic director for Suttons Bay Schools.

Retirement has proven many wrong.

He did intend to stay on as the baseball coach at least thru the 2022 season. He also thought he’d help out some with the bus driver shortage using the CDL (Commercial Drivers License) he’d recently obtained. Substitute teaching sounded good to him too. 

So he came back in October. He immediately took on an emergency assignment, coaching the school’s 8-player football team to a win over Manistee Catholic Central. He also drove the bus to the game.

“Doug is that kind of guy ... when there is a need to filled, Doug will fill it for you,” said Andy Melius, principal at Suttons Bay. “The community means a lot to him, and the school means a lot to him. He bleeds red and white.”

Also since returning, he’s served as a K-1 gym teacher, filled in at the school’s front desk and headed up the district’s COVID-19 testing as the Quarantine Officer.

On Tuesday, Periard will coach baseball after driving the bus transporting the Norsemen to Buckley to begin postseason play. It’s no different than what he’s been doing all spring.

However, some questioned if Periard could handle bus driving and coaching on the same day.

Doug Periard“It’s been interesting,” Periard said with a little laugh. “I was a champion at taking a nap (on the bus as coach).  

“I would be asleep before we got to the split in the road and wake up when we got there,” he continued. “So, there was some real skeptics out there wondering if I’d be able to both drive and coach when I got there.”

Periard has hopes of hitting the 400-win mark before giving up baseball. He’s compiled a 379-280-18 record since taking over the Norseman baseball program on a “temporary” basis in 1998. It was supposed to be only until another coach was found. He had coached the JV squad the year prior.

And, there’s something else about Periard very few people know. Someone who does is Christine Mikesell, Suttons Bay’s assistant athletic director. Mikesell’s five boys at one time or another played sports coached by Periard.

“Every kid is important to Doug,” noted Mikesell, who is stepping down in June. “He really has a big heart for those that are struggling, and he makes a pathway for a kid to achieve if they take it.

“He is one of those kind of guys you want on your side because he is a team player ... a real team player when it comes to the school and athletics and coaching.”

Mikesell has seen him help lots of high schoolers who end up graduating perhaps without knowing how much help Periard provided.  He often made sure kids had a white dress shirt so no one was left out on the school’s game day dress-up tradition. He’s also paid for lunches and arranged transportation for students coming from hard-life circumstances.

“I have seen him go well out of his way,” said Mikesell. “I know a lot of it is his own pocket.

“He has eyes, and he watches,” she continued. “He finds the one that is struggling, and he goes and brings them as part of the team.”

Periard became AD in 2008, a year he will never forget. It was marked by the stock market crash and he, along with his wife Anne, was dealing with his daughter Grace’s new diabetes diagnosis. The economic circumstances also threatened his continued employment as a teacher.

The job loss did not materialize. Grace is now in college. And, she was the 2020 recipient of the Suttons Bay High School Berserker Award presented to Norse athletes who have competed in three sports every year of high school.

The award was created several years back by Periard. Now he hopes his son Hugh, a junior pitcher and three-sport athlete, will follow his sister’s footsteps and be similarly recognized next spring.

“I stole the (Berserker) idea from my little brother who was the AD at Birch Run,” he admitted. “I am proud to have gotten the thing rolling. 

“I think playing three sports is vital to a small school and development of young people.”

Periard’s legacy also will include strong co-op developments, including the establishment of NorthBay, and keeping a great football tradition alive while the school struggled with declining enrollment. The co-ops are established for all sports with Northport and include Leelanau St. Mary’s in boys and girls track & field and soccer.

Doug PeriardPeriard guided the Norsemen’s move to 8-player football in 2017. The previous season, Suttons Bay had to forfeit the majority of its games because it did not have enough players to compete in 11-player.

Mikesell’s son Baylor was one of seniors who missed out as part of that 2016 team. Another son, Lucas, was a star player in the school’s run to back-to-back 8-player Division 2 runner-up finishes the last two seasons.

“My son lost his senior year because we were still 11-man, and we couldn’t field a team,” she said.  “Doug is a problem solver and comes up with solutions outside the box.

“He did tons of research on it to get us in a place (where) we could participate in football because he saw that the risk of losing football here at the school, what a damaging thing it would be.”

Periard is most proud, however, of the behavior of the student body during athletic contests. His game management included a “bristle” – a knowing look – passed on from his grandfather to his mother and ultimately to he and his brothers.

With his simple bristle he was able to instantly, and non-verbally, communicate to the students they’d better stop what they’re doing.

“They bought into my stern look when they were in any way at all not cheering for their team,” he said. “They knew they should be cheering for their teams and not being disparaging against their opponent, and only treating opponents with class.”

Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) Doug Periard enjoys a moment surrounded by enthusiastic Suttons Bay student fans during his tenure. (Middle) Periard, also the baseball coach, with son Hugh, daughter Grace and wife Anne a few years ago. (Below) Even in retirement, Periard remains a mainstay in Suttons Bay. (Top and middle photos courtesy of Doug Periard; bottom photo by Tom Spencer.)