Singing the Praises of Unsung Heroes

July 2, 2013

By Rob Kaminski
MHSAA benchmarks editor

“Standing in the Shadows of Motown” is a documentary released in 2002 celebrating a group of musicians who called themselves the Funk Brothers.

Never heard of them?

All this unheralded group did was rack up more No. 1 hits than the Rolling Stones, Beatles, Beach Boys and Elvis – combined – during their unparalleled run as the musicians who drove the Motown sound.

Smokey Robinson, Diana Ross, Martha Reeves, Marvin Gaye, et al, took the bows; but it was this group of selfless, tireless, talented artists which thrust the vocalists to the front of the stage.

How quickly we recognize those songs from the first notes of that signature bass; the vibrant siren of horns, and rhythmic snapping of fingers before a single lyric is introduced.

And now, ladies and gentlemen, without further ado, we introduce to you the Funk Brothers (and Sisters) of school sports: the athletic administrators.

The profession calls for selfless, tireless, talented individuals who trumpet the efforts of students, orchestrate harmony among coaches and parents, and set the stage for local, affordable entertainment within their communities.

In Michigan, the group assumes this responsibility with unwavering ambition and enthusiasm, setting a solid foundation for the futures of roughly 300,000 athletic participants annually.

As MHSAA Executive Director Jack Roberts notes, “They don’t try to be the stars of the show, but they are indispensable for letting the stars shine – the student-athletes and their coaches.”

It is a role they cherish, taking nearly as much pride in their school family as their own. It’s both a byproduct and a prerequisite for such a job that commands long hours and a knack for interaction with a wide array of personalities and age groups.

Mostly, it’s the young people who make it all worthwhile. They are, after all, the reason the job exists.

“Just watching so many students grow up from immature kids to young adults who now are very successful, and how they appreciate all the extra time you spent with them is rewarding,” said Marc Sonnenfeld, the district athletic director and dean of discipline at Warren Fitzgerald.

“And most important is the, ‘Thank You,’ you get five or 10 years later for pushing them and teaching them life lessons they will never forget.”

In a position largely devoid of gratitude, it’s little wonder that the smallest displays mean the most.

“Having a coach thank me for supporting them, and watching student growth through athletics mean a lot to me,” said Eve Claar, in her fourth year as athletic director and assistant principal at Ann Arbor Pioneer High School.

Brian Gordon, less than a year into his post as director of athletics and physical education for Novi High School/Middle School after 22 years as a coach and teacher in Royal Oak, also enjoys the impromptu reunions.

“One of the things I most enjoyed was having kids come back to the programs either as a coach, parent, or simply as a fan,” Gordon said. “Nothing is better than when I would look behind the backstop and see some former players watching and laughing while listening to me say the same things I had said 10 years earlier.”

Lessons learned along the way

The typical path taken to the administrative office usually includes a stop or two in the coaching realm, which assists in the transition to life outside the playing boundaries.

“The experiences you bring from coaching are a huge help. I made plenty of mistakes as a coach that I see my own coaches make to this day,” said Chris Ervin, in his seventh year as the activities director at St. Johns High School. “You make mistakes, learn from them, and then make sure not to make them again.

“My philosophy – although not realistic, but certainly something to strive for – is this: we would have much better coaches if these three prerequisites were in place. 1) Coaches must be a parent first; 2) must be an official, and 3) must be an athletic director. If coaches had to have these three experiences before being allowed to coach, they would have a whole new perspective when working with students, parents and officials.”

Having been coaches first, however, lends an appreciation to the task of working with students on a daily basis and an understanding as to how an athletic director can best assist his or her coaches.

“Being a coach helped me to learn time management, and I became better at making relationships. In my job now, it helps me to look at things from the coaches’ viewpoints,” said Christian Wilson, the athletic director and assistant principal at Gaylord High School for 11 years. “As a coach, you have an immediate impact on students; administration involves more interaction with adults.”

A coaching background also can cause an athletic director to re-examine his or her days as a coach, and how they might have had a greater awareness for a former administrator’s tasks.

”The learning curve as the athletic director is massive,” said Gordon. “The job itself is huge. As a coach, you just worry about your own sport. As athletic director, I have more than 70 teams to tend to and over 100 coaches to worry about. Coaching and teaching only scratch the surface of what happens in any athletic office every day, but doing that for more than 20 years has helped the transition significantly.”

It is a viewpoint shared by Ken Mohney, a 14-year director of student activities for both the high school and middle school at Mattawan Consolidated Schools.

“Athletic administration opens up the big picture of the department and school mission. Instead of only focusing on the sport that one coaches, administrators must coordinate a program so that all sports collectively enhance the academic success of the entire school,” said Mohney, who also coached three sports at Mattawan for eight years prior to assuming his current duties. “I miss the connection to players and students that I had as a teacher and coach, as it is much more difficult to create and maintain positive relationships with kids in an administrative role.” 

The majority of administrators who have had experience coaching admit to missing the close interaction with students and the opportunity to watch them develop into successful adults.

But, in some respects, the number of lives one can reach as an administrator is multiplied, and the scrapbook moments just take on slightly different poses.

Mike Thayer, athletic director and assistant principal for the past six years at Bay City Western High School following a decade at Merrill, recounts one of his proudest days in the business.

“In 1999, Merrill Community Schools had two MHSAA Scholar-Athletes Award winners,” Thayer said. “The senior class that year had approximately 80 students; yet, they produced two winners of this prestigious award. I miss the student interaction and school pride associated with team-building in coaching, but I do not miss the travel.”

Many duties call

Some ADs, however, might rather board the buses than schedule them, another of the many duties carried out on a weekly basis. In some cases, the position is responsible for school-wide transportation, not just athletic transportation.

Where once being the AD meant just that, the title for many in the profession today also includes a “/” before or after the words “athletic director.” It’s a trend which threatens the growth and quality of athletics in the educational mission of schools.

Even in schools where athletics are well entrenched and participation numbers soar, the people leading the charge are being asked to do more with less, often taking on responsibilities once doled out to two, and even three, individuals.

“Some of the larger challenges for me include the budget, balancing a very large work load, and just having enough time to evaluate coaches and programs effectively,” said Claar, who estimates that 60 percent of Pioneer’s 1,893 students participate in at least one sport.

Figuring conservatively, that’s more than 1,000 students deserving of her utmost attention in their extracurricular pursuits. But Claar also is assistant principal to the entire student body.

“Given the additional responsibilities, ADs are often spread too thin,” she said. “The time constraints make it difficult to complete all of the assigned tasks.”

Sonnenfeld, like so many others, attempts to split the time down the middle, but it rarely works out that way by the time he’s also done monitoring the cafeteria during lunch for a couple periods most days.

“I see between 35-60 kids every morning for various discipline issue,” said Sonnenfeld of one portion of his title. “I usually get to athletics by 1:00. I do as much as I can in the time that I have and then stay late on game days and catch up. And in my free time I’m responsible for renting out the athletic facilities. I make myself leave at a normal time on non-event days so that my family sees me.”

Additionally, he oversees the middle school athletic program, and feels guilty that he can’t devote more time to that level. He needn’t feel that way. If it weren’t for Sonnenfeld, the middle school would not have athletics at all.

“The middle school suffers because I cannot get down there to watch over stuff, but this is better than not having any middle school sports at all. They canceled them for a year, and got rid of the middle school athletic coordinator position and put the duties on me,” he said.

Sonnenfeld is not alone. Duties seem similar across the board.

“I am also responsible for coordinating all building facility usage, fundraising and transportation as well as lunch/hallway supervision before, during and after school,” Mohney said. “Athletic administration alone for grades 6-12 in a Class A school is a full-time, 14-hour-a-day job.  It is extremely difficult.”

While not included in his title of activities director, Ervin, too, is expected to mete out discipline and supervise lunches on a regular basis.

“Time is a major obstacle,” Ervin said. “When our assistant principal is out of the building I take on most of the discipline in his absence, which leads to days where athletics and activities get zero attention.”

Rewarding pursuit

While frustrations can mount, the leaders of school sports programs also tend to be tough self-critics. Somewhere along the line, these folks noticed sacrifices being made by people like them while they were the same age as today’s students. They now carry those lessons forward. 

“I had a very positive experience as a three-sport athlete in high school. My coaches all motivated me toward excellence while providing positive lessons and guidance,” said Mohney. “After graduation and upon returning to Michigan after four years of active military duty, my high school football coach offered me a JV football coaching position and strongly suggested that I may have what it takes to be a good teacher and coach. That guidance inspired me.” 

Ditto for Gordon.

“When I hired into Royal Oak, there were several people who impacted me as a professional,” Gordon said. “Chuck Jones was our district AD, and he along with Frank Clouser (varsity baseball coach) really made a difference in where I am today. Chuck was always the constant professional who is arguably the most organized and efficient man I have ever met. Frank is the best coach I have ever been around. I have never met a coach who would break down skills and have the unique ability to teach every facet of the game.”

Creating similar moments for countless student-athletes in their hallways is the ultimate goal for today’s athletic directors. Being told they’ve done just that is enough to make all the cafeteria supervision worthwhile.

“The most rewarding part of athletics is when I observe a student who has come from a tough home environment, and through his or her involvement in athletics, they shine,” said Ervin.

“I always love it when graduated student-athletes come back to visit the school,” Mohney said, “so I can meet their children and hear of their successes in life.”

PHOTO: Greenville athletic director Brian Zdanowski points out features of the home lockerroom at Legacy Field, which opened for his school's football teams last fall. 

East Kentwood’s Brumels, Gull Lake’s Furlong, East Lansing’s Norris Selected for Bush Awards

By Geoff Kimmerly
MHSAA.com senior editor

May 23, 2025

East Kentwood athletic director Blaine Brumels, Richland Gull Lake athletic director Karyn Furlong and East Lansing athletic director Nikki Norris are widely regarded as exemplary event hosts after decades of managing countless Michigan High School Athletic Association tournament competitions at their respective schools – and also thriving in leadership positions at the Finals championship level.

Their expertise in fulfilling this essential role in MHSAA postseason play is among several reasons Brumels, Furlong and Norris have been honored as the 2025 recipients of the MHSAA’s Allen W. Bush Award.

Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to school athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to people who are giving and serving locally, regionally or statewide without a lot of attention. This is the 34th year of the award.

Blaine Brumels headshotFor 20 years, Brumels has directed the athletic department for what is currently the largest (by enrollment) school in the MHSAA high school membership with nearly 3,000 students and 30 varsity athletic teams. This is his 34th year total with Kentwood schools and 40th in education.

Brumels came to his longtime district after six years at Fremont, where he taught and coached track & field, football and junior varsity basketball. He spent his first year in Kentwood at the middle school level before moving to the high school as a teacher, and he later assisted in managing athletic events before eventually becoming the athletic director.

Under Brumels’ leadership, East Kentwood has hosted several MHSAA postseason events including Track & Field and Soccer Finals; this season’s Lower Peninsula Division 1 Track & Field Finals will be competed there on May 31. Brumels also has served on several MHSAA committees over his tenure, assisting with selection of basketball and volleyball sites, competitive cheer judges and annual awards. He was named the Regional 4 Athletic Director of the Year in 2016 by the Michigan Interscholastic Athletic Administrators Association (MIAAA).

Brumels has filled several more roles at East Kentwood, including as department chair and MEAP coordinator for mathematics, curriculum council representative, intramural and KIDS program director and senior class advisor, and he has also served on the board for Byron Center Christian School. Brumels earned his bachelor’s degree in mathematics with an emphasis on education from Hope College in 1985 and his master’s in educational leadership from Grand Valley State University in 1992.

“Blaine Brumels is a consummate professional who embraces the philosophy of educational athletics as well as any athletic director in the state – that sports can provide lifelong lessons whether students are state champions or role players on a team,” MHSAA Executive Director Mark Uyl said. “Blaine has been a significant part of passing on those lessons not just through athletics but in several roles as a champion of Kentwood Public Schools and loyal member of the Kentwood community for more than three decades.”

Karyn Furlong headshotFurlong has served as athletic director at Richland Gull Lake High School for 11 years and has contributed to her district for nearly three decades, as she also served as varsity volleyball coach for 19 seasons before stepping down after the 2014 season.

As athletic director, Furlong has served on several MHSAA committees including those for officials and site selection for various sports, and she’s part of the administrative teams at the Girls Volleyball and Team Wrestling Finals. She’s currently serving as the MIAAA Region 5 representative, and she’s served as Southwestern Michigan Athletic Conference (SMAC) chairperson for volleyball, competitive cheer, golf, wrestling and basketball. Furlong was named Michigan Wrestling Coaches Athletic Director of the Year in 2023 and Region 5 Athletic Director of the Year by the MIAAA in 2024.

As a coach, Furlong was named Wolverine Conference Coach of the Year multiple seasons and twice Regional Coach of the Year by the Michigan Interscholastic Volleyball Coaches Association (MIVCA). She also has been a registered official the last two school years, currently in volleyball, cross country and track & field.

Prior to taking over at Gull Lake, Furlong served as director of volleyball for nearly 12 years at Courthouse Athletic Center in Kalamazoo and was an event coordinator for the Gull Lake athletic department for two years. She has helped coordinate youth wrestling and basketball programs in the Gull Lake community and worked with the Gull Lake Area Rotary on several events. She earned her bachelor’s degree in finance and business law in 1997 and master’s in sport and fitness administration management in 2003, both from Western Michigan University.

“Karyn Furlong genuinely cares about enriching her community and the kids growing up in Gull Lake. Whether it’s in the building of facilities or managing of programs or hiring of personnel, she always has the end goal of helping students in her school become better people,” Uyl said. “She’s also become a go-to voice in the athletic director community, especially in southwestern Michigan, on how to host events and provide great hospitality to visiting teams and their spectators. It’s that dedication and care that has made her an admired leader locally and across the state.”

Nikki Norris headshotNorris is completing her seventh year as athletic director at East Lansing High School after eight in that position for Corunna Public Schools. She previously taught for six years at Carson City-Crystal and then 11 at Corunna before taking over the Cavaliers’ athletic department during the summer of 2010. She also coached volleyball at multiple levels over more than 15 years including Corunna’s varsity for seven seasons over two tenures, and coached high school basketball for a combined eight years during her time at the two schools where she taught. Additionally, she has served as an MHSAA registered volleyball official for a total of 15 years.

Her schools have hosted various MHSAA Tournament events in multiple sports, and she’s served on every type of MHSAA Committee, providing input on a variety of sports and selection of tournament sites, officials and Scholar-Athlete Award honorees. She also annually contributes as a tournament administrator at the Girls Volleyball and Softball/Baseball/Girls Soccer Finals. 

Norris served as MIAAA president in 2021 and 2022 and was named Region 7 Athletic Director of the Year in 2016. She has received “Certified Athletic Administrator” designation from the National Interscholastic Athletic Administrators Association (NIAAA) and was honored with the MHSAA Women In Sports Leadership Award in 2020.

A 1987 graduate of Ithaca High School, Norris received her bachelor’s degree in biology from Alma College and then earned master’s degrees in biological sciences from Michigan State University and educational leadership from American College of Education.

“Nikki Norris is the ultimate utility player in athletic administration. She knows the ins and outs of every sporting event and understands which problems are unique to high school athletics and how to solve them,” Uyl said. “She’s a school-first, sports-second type of athletic director who prioritizes the development of the whole student, and that philosophy and knowledge have made her very well-respected in her field.”

The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.