Task Force Building Multi-Sport Message

November 11, 2016

By Geoff Kimmerly
Second Half editor

Walled Lake Western’s Cody White draws his perspective on high school sports from a background that, while perhaps not unique, has to be close.

The Warriors senior is one of the top college football prospects in Michigan, a Big Ten-caliber player who has committed to continue his career at Michigan State University after he graduates in the spring.

Our state has a handful of athletes like that every year, of course. But White also is the son of former NFL player and Detroit Lions executive Sheldon White – and has followed his father’s Dayton, Ohio, footsteps in playing three sports during his high school career.

White plays football, basketball during the winter and baseball in the spring, in addition to travel basketball and baseball during the summer. He has played these same sports throughout high school. His freshman year he also competed in track & field, along with baseball. As of May – when White and his multi-sport experience were featured on Second Half – he hadn’t ruled out returning to track & field, in addition to baseball, as a senior.

“I couldn’t see myself not competing in those sports,” White said at the time. “I love them so much. I want to finish my senior year playing all three.”

It’s White’s experience, and the benefits enjoyed by so many who have shunned the recent trend toward specialization, that is driving the MHSAA’s Multi-Sport Task Force as it aims to promote the value of a varied sports experience through high school, even for athletes considered “elite” in a sport they’ll go on to play at higher levels.

The Multi-Sport Task Force met for the third time Oct. 27 and includes coaches, administrators and teachers with diverse experiences in athletics at schools large and small; urban, suburban and rural and in both the interscholastic and club settings.

The idea of moving away from specialization and back toward playing multiple sports has gained steam in recent years with pronouncements of how doing so paid off for nationally-recognized stars like professional golfer Jordan Spieth, baseball Hall of Famer John Smoltz and a number of members of the U.S. women’s soccer national team who played multiple sports through high school.

The MHSAA’s task force is working to develop that message, package it in the most digestible formats, and deliver it to the key decision-makers to benefit athletes at the age where the message can have the heaviest impact on their sports careers and growth into physically fit adults.

“This is a fundamental topic in school sports,” MHSAA Executive Director Jack Roberts told the task force during its most recent meeting. “This is something we’ll be talking about five and 10 years from now.”

The task force is charged with a series of goals that will be discussed below and are still in development. But there’s no doubt coaches will play a significant part in promoting and carrying out this important mission.

“Growing up was a little different (for me) than the usual kid. Going to Lions games and just being around football all the time. I think I love the game more because I was around it so much. But I think playing three sports helped me, too. The twisting of your hips in baseball, when you swing the bat, you’re using different muscles. And all the jumping you do in basketball. You have to move in tight spaces. With football, you’re with the football guys. By doing all three you meet different people.” – Cody White, “Western’s White Enjoys ‘Special’ Career” – May 4, 2016 

What we’ve learned

The task force’s first meeting in April included discussions with Dr. Tony Moreno of Eastern Michigan University, a frequent Coaches Advancement Program instructor, and Dr. Brooke Lemmon of the MSU Sports Medicine Clinic. Among points from their focus on medical issues that result from specialization:

•  Specialization has chronic, long-term affects; young people who do not learn physical literacy – how to solve movement problems – are less likely to be physically active and, hence, less likely to be physically fit. This is becoming an expensive health issue for society.

•  The loss of physical education from schools is the root of these problems and has led to the creation of “privatized PE” for those who can afford a club sports experience. Physical education in schools, done correctly, can create a relatively noncompetitive environment that increases student interest in becoming physically active.

•  More time spent in one activity will lead to more injuries, especially of the chronic nature. The number of hours per week a child spends on one sport activity shouldn’t exceed that child’s age (8 hours per week for an 8-year-old, for example).

Dr. Dan Gould, the director of the MSU Institute for the Study of Youth Sports, talked to the task force during its second meeting about how children perceive sports – and the need to adjust parents’ expectations for their kids’ success. He explained how kids can lose their identity focusing on just one sport, and also the importance of free play – the games kids make up themselves while playing in a structure-free environment.

Bob Mancini of USA Hockey visited with the task force most recently, explaining how his was the first governing body to tell athletes it wanted them to play their sport – but in order to do so well, play other sports also. USA Hockey’s American Development Model was launched in 2009 to in part promote multi-sport participation – and is growing hockey in the process, with increased participation seen at youth levels over the last three years.  

“It’s just really fun to do different things. We don’t have a lot of the numbers, but we have the people who are willing to put in the hard work, even if it’s not their best sport. Each season is only three to four months at the most. So it keeps things exciting.”— 2016 Bronson graduate Kelsey Robinson, a defensive specialist in volleyball, former cross country runner, guard in basketball and a third baseman and centerfielder in softball, “Multi-Sport Experience ‘Special’ for Bronson” – February 2, 2016

Questions & Answers

The task force will meet again Feb. 8, and in the meantime there are a number of questions – and answers – to be considered.

The group has pinpointed a series of goals:

1. Partner with groups promoting diverse physical activity.

2. Encourage those promoting more and better physical education.

3. Prepare tools for administrators for use in interviewing prospective coaches, conducting meetings with their coaching staffs and encouraging them to “walk the talk” of balanced participation.

4. Assist in the explanation of the multi-sport experience to parents through a variety of media, including a guidebook and video explaining its benefits.

Carrying out these aspirations comes with plenty to discuss.

Who most needs to hear the message of multi-sport participation? It’s most likely junior high and middle school parents, or even those of elementary students just starting to experience organized athletics.

What do these parents and children most need to know? Parents are stakeholders in their children’s athletic ventures. The challenge is convincing them our way is best for their kids’ futures, from a health and development standpoint.  

Who should deliver this message? Celebrities obviously carry clout when they talk about how their multi-sport experiences led them to become successful adults. But there also could be a strong emotional tug from current student-athletes who tell their stories. 

How can coaches and athletic directors help spread the word? The MHSAA, with input from the task force, will develop tools to help. But the options are many: could it come in video form, eye-catching graphics for use at coaches meetings, or live interaction at regional summits?

We are looking for ideas, both for getting out the message and incentivizing taking part in the multi-sport experience. Schools already are doing great things to promote multi-sport participation, and we’d love to hear about what's working.

To that vein, we’ll close with a final success story from this fall about a team that benefited from a lineup of multi-sport athletes:

Grosse Pointe Woods University Liggett on Oct. 15 ended an eight-year championship run by Ann Arbor Greenhills at Lower Peninsula Division 4 Boys Tennis Finals. Knights coach Matt Sobieralski relied on a roster filled with multi-sport athletes, including No. 1 singles player T.J. Dulac, who also ran cross country this fall.  

Only one player on the Liggett roster plays only tennis, and Sobieralski says his players’ multi-sport participation served them well.

“It makes you tough, mentally tough and strong. And they’re competitive. That’s important. I think tennis, a lot of times, is 80 percent mental and 20 percent ability. You win a lot of matches with guts and just hanging in there. I always say a good player can win even when they’re not playing their best, because they’ll try something different and they keep fighting. That’s the team I’ve got. I’m really proud of their fight.” – Matt Sobieralski, “Liggett Ends Greenhills’ 8-Year Reign” – October 16, 2016

PHOTOS: (Top) Walled Lake Western's Cody White runs ahead of a group of Lowell defenders during last season's Division 2 Semifinals. (Middle) Bronson (right) goes for a kill during last season's Class C Semifinal against Traverse City St. Francis. (Top photo courtesy of Walled Lake Western athletic department.) 

East Kentwood’s Brumels, Gull Lake’s Furlong, East Lansing’s Norris Selected for Bush Awards

By Geoff Kimmerly
MHSAA.com senior editor

May 23, 2025

East Kentwood athletic director Blaine Brumels, Richland Gull Lake athletic director Karyn Furlong and East Lansing athletic director Nikki Norris are widely regarded as exemplary event hosts after decades of managing countless Michigan High School Athletic Association tournament competitions at their respective schools – and also thriving in leadership positions at the Finals championship level.

Their expertise in fulfilling this essential role in MHSAA postseason play is among several reasons Brumels, Furlong and Norris have been honored as the 2025 recipients of the MHSAA’s Allen W. Bush Award.

Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to school athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to people who are giving and serving locally, regionally or statewide without a lot of attention. This is the 34th year of the award.

Blaine Brumels headshotFor 20 years, Brumels has directed the athletic department for what is currently the largest (by enrollment) school in the MHSAA high school membership with nearly 3,000 students and 30 varsity athletic teams. This is his 34th year total with Kentwood schools and 40th in education.

Brumels came to his longtime district after six years at Fremont, where he taught and coached track & field, football and junior varsity basketball. He spent his first year in Kentwood at the middle school level before moving to the high school as a teacher, and he later assisted in managing athletic events before eventually becoming the athletic director.

Under Brumels’ leadership, East Kentwood has hosted several MHSAA postseason events including Track & Field and Soccer Finals; this season’s Lower Peninsula Division 1 Track & Field Finals will be competed there on May 31. Brumels also has served on several MHSAA committees over his tenure, assisting with selection of basketball and volleyball sites, competitive cheer judges and annual awards. He was named the Regional 4 Athletic Director of the Year in 2016 by the Michigan Interscholastic Athletic Administrators Association (MIAAA).

Brumels has filled several more roles at East Kentwood, including as department chair and MEAP coordinator for mathematics, curriculum council representative, intramural and KIDS program director and senior class advisor, and he has also served on the board for Byron Center Christian School. Brumels earned his bachelor’s degree in mathematics with an emphasis on education from Hope College in 1985 and his master’s in educational leadership from Grand Valley State University in 1992.

“Blaine Brumels is a consummate professional who embraces the philosophy of educational athletics as well as any athletic director in the state – that sports can provide lifelong lessons whether students are state champions or role players on a team,” MHSAA Executive Director Mark Uyl said. “Blaine has been a significant part of passing on those lessons not just through athletics but in several roles as a champion of Kentwood Public Schools and loyal member of the Kentwood community for more than three decades.”

Karyn Furlong headshotFurlong has served as athletic director at Richland Gull Lake High School for 11 years and has contributed to her district for nearly three decades, as she also served as varsity volleyball coach for 19 seasons before stepping down after the 2014 season.

As athletic director, Furlong has served on several MHSAA committees including those for officials and site selection for various sports, and she’s part of the administrative teams at the Girls Volleyball and Team Wrestling Finals. She’s currently serving as the MIAAA Region 5 representative, and she’s served as Southwestern Michigan Athletic Conference (SMAC) chairperson for volleyball, competitive cheer, golf, wrestling and basketball. Furlong was named Michigan Wrestling Coaches Athletic Director of the Year in 2023 and Region 5 Athletic Director of the Year by the MIAAA in 2024.

As a coach, Furlong was named Wolverine Conference Coach of the Year multiple seasons and twice Regional Coach of the Year by the Michigan Interscholastic Volleyball Coaches Association (MIVCA). She also has been a registered official the last two school years, currently in volleyball, cross country and track & field.

Prior to taking over at Gull Lake, Furlong served as director of volleyball for nearly 12 years at Courthouse Athletic Center in Kalamazoo and was an event coordinator for the Gull Lake athletic department for two years. She has helped coordinate youth wrestling and basketball programs in the Gull Lake community and worked with the Gull Lake Area Rotary on several events. She earned her bachelor’s degree in finance and business law in 1997 and master’s in sport and fitness administration management in 2003, both from Western Michigan University.

“Karyn Furlong genuinely cares about enriching her community and the kids growing up in Gull Lake. Whether it’s in the building of facilities or managing of programs or hiring of personnel, she always has the end goal of helping students in her school become better people,” Uyl said. “She’s also become a go-to voice in the athletic director community, especially in southwestern Michigan, on how to host events and provide great hospitality to visiting teams and their spectators. It’s that dedication and care that has made her an admired leader locally and across the state.”

Nikki Norris headshotNorris is completing her seventh year as athletic director at East Lansing High School after eight in that position for Corunna Public Schools. She previously taught for six years at Carson City-Crystal and then 11 at Corunna before taking over the Cavaliers’ athletic department during the summer of 2010. She also coached volleyball at multiple levels over more than 15 years including Corunna’s varsity for seven seasons over two tenures, and coached high school basketball for a combined eight years during her time at the two schools where she taught. Additionally, she has served as an MHSAA registered volleyball official for a total of 15 years.

Her schools have hosted various MHSAA Tournament events in multiple sports, and she’s served on every type of MHSAA Committee, providing input on a variety of sports and selection of tournament sites, officials and Scholar-Athlete Award honorees. She also annually contributes as a tournament administrator at the Girls Volleyball and Softball/Baseball/Girls Soccer Finals. 

Norris served as MIAAA president in 2021 and 2022 and was named Region 7 Athletic Director of the Year in 2016. She has received “Certified Athletic Administrator” designation from the National Interscholastic Athletic Administrators Association (NIAAA) and was honored with the MHSAA Women In Sports Leadership Award in 2020.

A 1987 graduate of Ithaca High School, Norris received her bachelor’s degree in biology from Alma College and then earned master’s degrees in biological sciences from Michigan State University and educational leadership from American College of Education.

“Nikki Norris is the ultimate utility player in athletic administration. She knows the ins and outs of every sporting event and understands which problems are unique to high school athletics and how to solve them,” Uyl said. “She’s a school-first, sports-second type of athletic director who prioritizes the development of the whole student, and that philosophy and knowledge have made her very well-respected in her field.”

The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.