Alignment
November 22, 2011
During a question-and-answer period following a speech in 2006 at the Ronald Reagan Presidential Library, U.S. Supreme Court Chief Justice John Roberts spoke about communication, and he did so in terms that are important for us to hear today. Judge Roberts said in 2006: “People talk of him (Ronald Reagan) as ‘The Great Communicator.’ He was a great communicator . . . because he communicated great ideas with the sincerity of a deeply felt and abiding belief in those ideas.”
It was great ideas and great belief in those ideas that generated the great communication.
The Chief Justice continued: “It’s vitally important to examine ideas that underlie your conduct and actions, and to make sure you’re content with those and then stick with them.”
I firmly believe that the happiest among school sports leadership today, the most content and fulfilled among us, are those whose beliefs and actions are in alignment. They are those people who have examined the ideals of educational athletics, the core values of school sports, and allow them to guide their actions.
Because they believe in the ideals of school sports, they are content in their work, and are able to stick with it and survive it even in these most difficult times. Difficult times reveal durable leaders, and durable leaders believe in what they’re doing.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.