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Alignment

November 22, 2011

During a question-and-answer period following a speech in 2006 at the Ronald Reagan Presidential Library, U.S. Supreme Court Chief Justice John Roberts spoke about communication, and he did so in terms that are important for us to hear today.  Judge Roberts said in 2006:  “People talk of him (Ronald Reagan) as ‘The Great Communicator.’ He was a great communicator . . . because he communicated great ideas with the sincerity of a deeply felt and abiding belief in those ideas.” 

It was great ideas and great belief in those ideas that generated the great communication.

The Chief Justice continued:  “It’s vitally important to examine ideas that underlie your conduct and actions, and to make sure you’re content with those and then stick with them.”

I firmly believe that the happiest among school sports leadership today, the most content and fulfilled among us, are those whose beliefs and actions are in alignment. They are those people who have examined the ideals of educational athletics, the core values of school sports, and allow them to guide their actions.

Because they believe in the ideals of school sports, they are content in their work, and are able to stick with it and survive it even in these most difficult times.  Difficult times reveal durable leaders, and durable leaders believe in what they’re doing.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates