Logo

Battle of the Fans

March 27, 2012

Guests at the MHSAA Girls and Boys Basketball Tournaments at Michigan State University’s Breslin Center the past two weekends saw the result of the MHSAA’s first “Battle of the Fans.”  The idea came from the MHSAA’s Student Advisory Council, and it spread through social media.  Read about it here.

We embraced this idea of our Student Advisory Council because a “Battle of the Fans” is something we can do, and most other youth sports cannot.  In the world of youth sports, fans are almost unique to school sports.  Fans aren’t found at AAU tournaments or US Soccer Development Academies like they are at school sports events.

We embraced this idea because fans are a part of what defines school sports and makes high school sports different than other youth sports, and makes interscholastic athletics a tradition in the United States like nowhere else in the world.

We embraced this idea because some people say that high school sports attendance is down and school spirit is declining.  This initiative demonstrates that is not true everywhere, and doesn’t need to be true anywhere.  It can help to motivate better spirit in more schools.

We embraced this idea to get more people talking about what is and is not good sportsmanship, and to encourage students to reengage in school events in more positive ways.  This should make for more and even better competition, and dialogue, in 2013.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates