Better Late Than Never
November 8, 2013
In a matter of minutes online or a matter of an hour in a bookstore, we can locate dozens of magazine articles and full-length books that describe either the blessings or burdens of all the technology that is now at our fingertips at home, at work and in play.
Every problem we have (and many we had no idea we have) seems to have a technology solution. And, it seems every solution creates new problems: from invasions of personal privacies to compromised security of children, companies and countries. And sometimes the technology breaks down altogether.
The latest and largest failure is the government’s inability to deliver on its promised online health care marketplace. Before that, we’ve seen “glitches” close down Wall Street’s NASDAQ exchange. Technology troubles recently crippled the reservation systems of 11 airlines simultaneously. Even Internet “expert” Facebook mishandled the technology for its own initial public offering.
So it has surprised few of us that the launch of ArbiterGame to solve the scheduling issues of MHSAA member schools has had many of its own issues. But we are certain of this: ArbiterGame will be successful in providing member schools the safest, most efficient and reliable electronic athletic department management system that is available, and the least expensive, anywhere.
As we began this journey in the second half of 2011 in response to a crescendo of complaints from administrators about the then-available scheduling software, we anticipated the effort to complete the project could take twice as long and cost twice as much as projected and, even if that pessimistic prediction would turn out to be true, the result would still be worth it. It is taking twice as long, and it will be worth the work and wait.
The value will be in the low cost and high convenience for school administrators, and a platform – MHSAA.com – that presents the data in an environment that promotes the highest ideals of school sports.
The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.