Classification Caution
January 25, 2012
The classification of schools on the basis of enrollment for statewide high school athletic tournaments appears to have been born in Michigan in the early 1900s. Since then, there have been two irrepressible trends.
First, tournaments with multiple classifications have spread to every state. And second, the number of classifications expanded in each sport. In other words, once classification begins, requests for more classes or divisions never end.
One can speculate as to the reasons why people request more classes or divisions, but some results of expanding classification do not require any guesswork. For example:
- If the MHSAA Basketball or Volleyball Tournaments were expanded from four to six classifications or divisions, as some people suggest, it would require another day or separate venues for Semifinals, and the Finals would have to begin at 8 a.m. and would end near midnight.
- If the MHSAA Football Playoffs were expanded from eight to ten divisions, as some people suggest, it would require scheduling the first Final game at 8 a.m. each day, and we would anticipate ending after midnight both days.
More divisions means longer travel and later weeknights for teams and their spectators at Districts and Regionals, and longer days with absurdly early starts and late finishes at the Finals.
Classifying tournaments on the basis of enrollment is a good thing. But like many other good things, it is possible to get too much of it.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.