Classification Trends

April 14, 2015

Every year, just as winter tournaments are concluding, MHSAA staff are already pointing to the following school year, including finalizing and publishing the classifications and divisions for MHSAA tournaments for the next school year.

For 2015-16, there are 754 member schools classified, an increase of five over 2014-15.

The sports with the largest increase in school sponsorship are girls soccer (+11), girls competitive cheer (+8), wrestling (+7) and boys bowling (+6); while the sports with the greatest decline in school sponsorship are girls softball (-8), girls skiing (-6) and boys skiing (-5).

The enrollment range between largest and smallest school is at historical lows in Classes B and C and near historical lows in Class D. The enrollment range in Class A increased for the third consecutive year; it’s now 259 more students than five years ago, but 718 fewer students than 10 years ago.

These statistics undermine arguments by some who opine that the enrollment ranges are too large and that more classifications and divisions for MHSAA tournaments are needed today.

Even in Class A, which is the only classification for which the enrollment range has been increasing in very recent years, it’s the schools in the mid-range of Class A that are most successful. For example, in this year’s Class A Boys Basketball Tournament, the average rank of the 16 Class A Regional finalists was 85th of 185 Class A schools in the tournament. And the four teams in the Class A Semifinals at MSU ranked 72nd, 75th, 94th and 171st in enrollment among the 185 schools in Class A basketball.

No, Class A schools get little sympathy from those of us who crunch the numbers and manage the tournaments. Even though the enrollment of the largest Class D school keeps declining, it is the very smallest of our member schools which must actually climb the largest mountains to MHSAA titles.

A Meaning-Driven Brand

June 5, 2012

One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports.  This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports.  This suggests that to keep our core customers, we must preserve our core characteristics.  That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.

It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.

Just because schools change, it is not necessary that rules of school sports change as well.  Sometimes, perhaps.  But not always or even often.  Leadership must always consider the program without a rule before we do away with the rule.

It is not too strong to state that schools seek MHSAA membership precisely because there are rules.  In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules.  Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.

The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.”  He says, “The product carries the message and then becomes it.”  These kinds of brands, he says, are really beliefs.  “They have morals – embody values.”  They “stand up for things.  They work hard; fight for what is right.”

Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.