Coaching Advancement
March 21, 2014
Over the past nine months we have marched down the field in our effort to enhance the health and safety preparation of those who coach school sports. There have been two big plays during this offensive drive.
Last May, the Representative Council adopted the requirement beginning in 2014-15 that all assistant and subvarsity high school coaches must complete the same rules/risk management session as high school varsity head coaches, or, in the alternative, complete one of several free, online health and safety programs posted for this purpose on MHSAA.com.
Last December, the Council adopted the requirement beginning in 2015-16 that all high school varsity head coaches must have current certification in CPR.
It’s my hope that we will not fumble now that we’re in the red zone, that we won’t drop the ball before crossing the goal line on this current health and safety drive focusing on enhanced preparation of coaches.
The next play the Representative Council is considering is to require that all persons hired for the first time at any MHSAA member high school as a varsity level head coach must have completed the Coaches Advancement Program Level 1 or 2.
More than 10,000 people already have done so; and other people who want to be high school varsity head coaches have more than two years to complete this requirement.
Finishing this drive won’t put Michigan’s high school coaching standards at the head of the class; but it will keep us in the classroom of best practices for coaches education. The standard of care is advancing nationwide and on all levels of sports.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.