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Coaching Advancement

March 21, 2014

Over the past nine months we have marched down the field in our effort to enhance the health and safety preparation of those who coach school sports. There have been two big plays during this offensive drive.

Last May, the Representative Council adopted the requirement beginning in 2014-15 that all assistant and subvarsity high school coaches must complete the same rules/risk management session as high school varsity head coaches, or, in the alternative, complete one of several free, online health and safety programs posted for this purpose on MHSAA.com.

Last December, the Council adopted the requirement beginning in 2015-16 that all high school varsity head coaches must have current certification in CPR. 

It’s my hope that we will not fumble now that we’re in the red zone, that we won’t drop the ball before crossing the goal line on this current health and safety drive focusing on enhanced preparation of coaches.

The next play the Representative Council is considering is to require that all persons hired for the first time at any MHSAA member high school as a varsity level head coach must have completed the Coaches Advancement Program Level 1 or 2. 

More than 10,000 people already have done so; and other people who want to be high school varsity head coaches have more than two years to complete this requirement.

Finishing this drive won’t put Michigan’s high school coaching standards at the head of the class; but it will keep us in the classroom of best practices for coaches education. The standard of care is advancing nationwide and on all levels of sports.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates