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Collateral Damage

August 17, 2015

Whenever something unusually crazy happens at the college level that may adversely affect high school athletics, there are calls that the MHSAA do something to stop the stupidity. I can count on these requests whenever a Division I college program offers a scholarship to a pre-teen; and when it happened recently in Michigan, the MHSAA heard more complaints than ever.

What the critics do not appreciate is that the MHSAA has zero authority for NCAA recruiting rules and grant-in-aid policies. If we did, things might be much different. For example:

  • There would be no recruitment in any form allowed before a student has completed 11th grade. There would be no offers or promises of scholarships prior to this date.
  • Then, there would be no in-person recruitment allowed that does not occur at the student’s school and arranged through that school’s administration.
  • When scholarships are offered, they would be for four or five years, irrevocable if the student maintains academic eligibility, whether or not the student plays a single minute. 

All the commentary regarding the cesspool of college recruiting is wasted air or ink if it doesn’t focus on those who have the authority to change that environment. It’s the college coaches themselves, the administrators of those intercollegiate programs and the presidents of those institutions. Any corrective measures they suggest to high schools miss the point that they caused their problems and they alone can solve them. We are just collateral damage.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates