Collateral Damage
August 17, 2015
Whenever something unusually crazy happens at the college level that may adversely affect high school athletics, there are calls that the MHSAA do something to stop the stupidity. I can count on these requests whenever a Division I college program offers a scholarship to a pre-teen; and when it happened recently in Michigan, the MHSAA heard more complaints than ever.
What the critics do not appreciate is that the MHSAA has zero authority for NCAA recruiting rules and grant-in-aid policies. If we did, things might be much different. For example:
- There would be no recruitment in any form allowed before a student has completed 11th grade. There would be no offers or promises of scholarships prior to this date.
- Then, there would be no in-person recruitment allowed that does not occur at the student’s school and arranged through that school’s administration.
- When scholarships are offered, they would be for four or five years, irrevocable if the student maintains academic eligibility, whether or not the student plays a single minute.
All the commentary regarding the cesspool of college recruiting is wasted air or ink if it doesn’t focus on those who have the authority to change that environment. It’s the college coaches themselves, the administrators of those intercollegiate programs and the presidents of those institutions. Any corrective measures they suggest to high schools miss the point that they caused their problems and they alone can solve them. We are just collateral damage.
The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.